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Blockchain & Web3

Blockchain technology is well on its way to revolutionizing the Internet. With the help of blockchain, pioneers want to make Web3 more democratic and decentralized. Marketers need to understand the complex technologies behind blockchain and Web3 and not lose sight of this revolutionary topic in order to keep pace with the digital world. Using blockchain technology consciously Web3 ideas like NFTs and cryptocurrencies are based on blockchain technology. Many marketers still need to familiarize themselves with this topic area and learn the most important Web3 terms. Because the principle that you have to understand a platform in order to op...
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Tech in education: why WWF Germany is embracing experience learning and VR
Experience learning with complex content: WWF Germany is leveraging virtual reality to show how hydrogen can be produced and put to good use in the future. The NGO is thus leading the way when it comes to digital learning content.
Top 10 marketing skills for 2023
The rapidly evolving world of digital marketing demands special expertise from marketers if they want to stay ahead of the curve. We’ve put together a list of 10 essential skills that marketers should acquire in 2023.
w3.vision: Where does it go from here? Where does the Web3 community currently stand?
w3.vision was one of the highlights of DMEXCO 2022. The makers of the w3.fund succeeded in creating a playground for the illustrious Web3 community that was very well received. DMEXCO23 is already in the planning stages and there will be a w3.vision there again, too.
Web3 marketing? What marketers need to know!
Metaverse and Web3 are just around the corner – and will fundamentally change digital marketing as we have known it. What should marketers consider in their Web3 strategy and what opportunities does Web3 offer?
Blockchain, metaverse, NFTs – how do they all tie in together?
Blockchain technology is the foundation for a decentralized web and is reviving the vision of a fair and democratic Internet. But what do the metaverse and NFTs have to do with it? Read on for the answer!
Henrik Bredenbals from w3.fund joins DMEXCO for an interview
Web3 is the scene’s hype – and DMEXCO 2022 is also embracing it. In collaboration with w3.fund, the first-ever w3.vision will be held this year as an exclusive deep dive into Web3. We spoke to w3.fund’s Henrik Bredenbals ahead of the event.
Guide: What beginners need to know about the NFT trend
What do Paris Hilton and bored apes have in common? That’s right, you can buy them as NFTs. Non-fungible tokens are the hype of the hour. The DMEXCO guide tells you everything you need to know!
The most important Web3 terms at a glance – how many do you know?
Web3 – everyone’s talking about the Internet’s next stage of evolution. The new net generation will be amazing, but also significantly more complicated. Here, we explain the most important Web3 terms to make the journey less bumpy.
Guide: what you need to know about blockchain in marketing
Our new free guide explores what blockchain has to do with marketing and how marketers can implement it in practice. We also provide an outlook with regard to the technology’s potential.
NFT games: the next level of gaming
The term “Web3” encompasses ideas and visions aimed at creating a modern, democratized Internet – whether through NFTs, blockchains, or other technologies. New NFT games are now also revolutionizing the gaming industry.