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Blockchain & Web3

Ongoing digitalization is giving rise to lots of new technologies that have the potential to drastically transform the world. Blockchain is one of those technologies. Its invention has made it possible to anonymously send other users money online in the form of a cryptocurrency (e.g. Bitcoin) without having to rely on a central server as an intermediary. At the same time, the complex application is proving to be versatile in other areas as well. What is a blockchain? Simply put, a blockchain is a decentralized database that chains data together in encrypted blocks. The data transactions are recorded chronologically without a central entity and are traceable as well as unalterable thanks to the tamper-proof data structure. As a result, blockch...
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Web3 marketing? What marketers need to know!
Metaverse and Web3 are just around the corner – and will fundamentally change digital marketing as we have known it. What should marketers consider in their Web3 strategy and what opportunities does Web3 offer?
Blockchain, metaverse, NFTs – how do they all tie in together?
Blockchain technology is the foundation for a decentralized web and is reviving the vision of a fair and democratic Internet. But what do the metaverse and NFTs have to do with it? Read on for the answer!
Henrik Bredenbals from w3.fund joins DMEXCO for an interview
Web3 is the scene’s hype – and DMEXCO 2022 is also embracing it. In collaboration with w3.fund, the first-ever w3.vision will be held this year as an exclusive deep dive into Web3. We spoke to w3.fund’s Henrik Bredenbals ahead of the event.
Guide: What beginners need to know about the NFT trend
What do Paris Hilton and bored apes have in common? That’s right, you can buy them as NFTs. Non-fungible tokens are the hype of the hour. The DMEXCO guide tells you everything you need to know!
The most important Web3 terms at a glance – how many do you know?
Web3 – everyone’s talking about the Internet’s next stage of evolution. The new net generation will be amazing, but also significantly more complicated. Here, we explain the most important Web3 terms to make the journey less bumpy.
Guide: what you need to know about blockchain in marketing
Our new free guide explores what blockchain has to do with marketing and how marketers can implement it in practice. We also provide an outlook with regard to the technology’s potential.
NFT games: the next level of gaming
The term “Web3” encompasses ideas and visions aimed at creating a modern, democratized Internet – whether through NFTs, blockchains, or other technologies. New NFT games are now also revolutionizing the gaming industry.
Solana to produce blockchain smartphone for Web3
Blockchain project Solana has unveiled its “Saga” smartphone, slated to launch in 2023. Solana is also expanding development opportunities for blockchain apps, with the aim of finally integrating smartphones into the Web3 world.
Discord – messenger, chatroom, and community network all rolled into one
Discord is a successful network that has attracted more than 150 million monthly users since its launch in 2015. We explore the community platform’s success model, along with its potential risks.
NFT streaming: the next level of digital art appreciation
Admiring NFT art has not been that easy for fans of digital one-of-a-kind items – until now, because there’s finally a practical solution. The new StreamNFT service lets you stream NFTs from the comfort of your TV!