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Blockchain & Web3

Blockchain technology is well on its way to revolutionizing the Internet. With the help of blockchain, pioneers want to make Web3 more democratic and decentralized. Marketers need to understand the complex technologies behind blockchain and Web3 and not lose sight of this revolutionary topic in order to keep pace with the digital world. Using blockchain technology consciously Web3 ideas like NFTs and cryptocurrencies are based on blockchain technology. Many marketers still need to familiarize themselves with this topic area and learn the most important Web3 terms. Because the principle that you have to understand a platform in order to op...
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Practical and enlightening: the BVDW masterclasses at DMEXCO
At DMEXCO 2023, leading experts from the German Association for the Digital Economy (BVDW) once again shared valuable, practical know-how with the event’s inquisitive visitors. Read on to explore a selection of sessions packed full of tips and hacks.
More than just a trend: Web3 at w3.vision 2023
The hype surrounding Web3 may have died down recently, but the technologies behind it are far too powerful to be dictated by trends. That’s what countless speakers and guests demonstrated at the w3.vision Web3 conference held at DMEXCO 2023.
How to leverage the metaverse in e-commerce
The metaverse is opening up new opportunities for your e-commerce business. Read on to learn more about them.
Crypto and Web3 survey: the time is now!
A recent study delivers intriguing insights into the status quo of crypto and Web3 in society.
4 examples of NFT marketing in sports
Creative NFT marketing is opening up countless possibilities in the world of sports. We have four examples for you!
Countdown to w3.vision: the hype is true
This year’s w3.vision will once again immerse you in the vast world of Web3. Read more about it here!
Blockchain – data protection asset or risk?
To reach its full potential as a technology of the future, blockchain must comply with data protection standards.
Welcome to the metaverse of e-commerce
It’s clear that the metaverse will revolutionize e-commerce. We explore how far the trend has already come.
Web3 in real life: a visit to the new w3.hub
w3.fund has set up a new home for itself. We took a look around the w3.hub, a space dedicated to Web3.