Posts under the Topic:
Blockchain
10.01.2019
Business models for publishers
Katja Nettesheim talks with Rajeev Goel about programmatic and blockchain as a business model.
03.01.2019
Is it all just bullshit bingo? The most overestimated trends in 2019
Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in the new year. Alleged trends.
13.12.2018
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
12.12.2018
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
18.10.2018
Advertisers’ dependency on technology providers
Christof Baron, Global Head of Media at Sanofi, in an interview with Katja Nettesheim. (German only)
04.10.2018
How blockchain technology is bringing brands and users closer together
Alex Tapscott, author of “The Blockchain Revolution,” talks with Katja Nettesheim. (German only)
18.09.2018
Ad fraud: Can AI and blockchain help?
Programmatic advertising solves known problems, but at the same time is not without its own problems.
13.09.2018
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
10.09.2018
Blockchain, art & 15,000 euros for a post
With his work, the artist Albrecht Behmel builds a bridge between the graphic and the digital world.
23.08.2018
Tokenizing your Body: Why the GenZ sells its data
The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.