Posts under the Topic:

Business

The future for agencies: Are full-service agencies on the way out?
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?
Are sprinters the new sleigh? Here’s what Logistics 4.0 is gifting e-commerce
In the run-up to Christmas, there is always an unprecedented number of parcels to be delivered. Logistics 4.0 is set on bringing them to people’s doors using drones, but is it that advanced yet and where do online retailers fit in?
Using the Cynefin framework to develop problem-solving approaches appropriate to the situation
Growing complexity, best described by the term “VUCA”, is one of the biggest challenges for managers. One approach to tackling this complexity is the Cynefin framework. We explain how the model works.
Customer centricity and innovation: examples of design thinking
In part 3 of our series, we explore two examples of design thinking from Bosch and Airbnb and show how adaptable and versatile the creative approach can be when it comes to solving various problems faced by companies with different starting points.
Guide: How can agile working be implemented in agencies?
Many agencies claim to be agile. What that actually means, however, often remains hidden from both the client and the team. Our guide shows you how to profitably implement agile working in your agency.
Resources
Resources
27.11.2019
A proper briefing sets clear objectives for increased efficiency
Little effort and high quality: a consistently formulated briefing ultimately ensures a project will run smoothly. After all, the end result always depends on the quality of the input.
How to avoid burnout in the creative process
75 percent of marketers showed marked signs of burnout in the last six months according to Asana CMO, Dave King. And this is a rising tendency. These two options will help you protect yourself from burnout.
How investors and start-ups find each other
Financing is still one of the biggest challenges for start-ups. Here's a look at how to make an impressive pitch for investors.
Marketing & Media
20.05.2019
Blogging for managers: how LinkedIn became a business medium
Content is the key to successful corporate communication and leads are always more important than likes.
More Women in Management
Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.