Posts under the Topic:
Business
Agency strategy in 2025: DMEXCO reveals the trends
Which important agency trends are currently dominating the industry? And how should you align your agency strategy in 2025? DMEXCO 2024 provided the answers to these questions. Get the details here!
The Internet of Things: your marketing at the heart of the action
Smart manufacturing and the Internet of Things are bringing marketing, production, and customers closer together. In our whitepaper, we provide examples that show you how this works.
15.10.2024
DMEXCO 2024 – premiere of the CMO Summit
DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited platform just to CMOs when it hosts the very first CMO Summit. We all know that digital marketing makes the world go round, so you won’t want to miss it!
30.08.2024
In-store retail media – the future of the advertising world
Turning retail spaces into advertising platforms – how? Find out at the exclusive Scala Masterclasses “What's in Store for Retail Media Networks”.
Get ahead of the game with moment marketing
From the European soccer championships to the Olympics: all eyes are on 2024’s impressive schedule of major sports events. Your brand can get in on the action using moment marketing. So, get out your calendar and start preparing your campaigns!
13.06.2024
German Digital Award 2024: 6 standout cases
The 10th German Digital Award recognized the most innovative projects and creative campaigns. I have picked out my six highlights – irrespective of whether they won Gold, Silver, or Bronze – and analyzed the factors behind their success.
27.05.2024
New venture capital fund for Europe’s AI startups
AI has transformed the world of digital marketing and other industries and is the ultimate technology of the future. And yet, AI startups are underfunded in Europe. The Hamburg-based venture capital fund AI.FUND aims to close this gap.
29.04.2024
Latest Stories
10 reasons why exhibiting at DMEXCO generates B2B leads
40,000 trade visitors, of which 21% are C-level managers and 75% are budget holders, will all be #HereForBusiness. Become a DMEXCO exhibitor and increase your brand awareness, generate B2B leads, and seize new business opportunities.
The future for agencies: Are full-service agencies on the way out?
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?
31.03.2021
