Posts under the Topic:
B2b
29.07.2019
The CVC conference: information, inspiration and networking
An exchange among corporate venture capital investors - new paths and the perfect pitch
16.07.2019
Sales channels for agencies: everything as always, only better
Personal contact, content marketing and lead-nurturing for positioning with potential customers
15.07.2019
How innovation labs help in the digitalization process
Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.
24.05.2019
Your Social Media e-book
From ideation and legal facts regarding influencers to social marketing in B2B: 12 articles with compact content are available for download.
16.05.2019
Social media and B2B – it works after all!
Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.
14.05.2019
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers
30.04.2019
Content is king, even in the business-to-business world
Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.
15.01.2019
The customer journey in B2B
Digitalization makes B2B companies more visible and helps them get to know their customers' decision-making processes
21.12.2018
B2B e-commerce: from exotic to standard
E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.
22.11.2018
Five examples of social media marketing in B2B
Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.