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B2B

Business-to-business (B2B) refers to business relations between two or more companies. In contrast to business-to-consumer (B2C) business relations, there is no direct end customer contact in this model. Business partners can be private companies, but also non-profit enterprises. B2B marketing The aim of business-to-business marketing is to build up a basis of trust and establish loyalty in a customer company through personally tailored marketing measures. While in B2C marketing a comparatively large end customer base can often be addressed, the market in the B2B sector is smaller and relatively limited. B2B marketing measures are usually aimed at companies in a specific industry – and thus at a very select target audience. In addition, the ...
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10 reasons why exhibiting at DMEXCO generates B2B leads
40,000 trade visitors, of which 21% are C-level managers and 75% are budget holders, will all be #HereForBusiness. Become a DMEXCO exhibitor and increase your brand awareness, generate B2B leads, and seize new business opportunities.
3 days ago
B2B: Digital Experience with Wow Effect!
Customer Journey in B2B? It's possible! Find out how you can establish a user-friendly and sustainable system.
What will be the next startup unicorns?
We have compiled an overview of ten businesses that could soon be rated as the latest unicorn startups.
B2B influencer marketing: eight fascinating personalities for your business
Influencer marketing has long been reserved for B2C, but now more and more companies are recognizing the potential of collaborating with influencers for B2B. We took a look at eight personalities from the field of B2B influencer marketing.
Checklist: Greenwashing – how green should your marketing be?
Green marketing is right on trend, but the line between successful advertising messages and greenwashing can sometimes become blurred. What must marketers keep in mind, and what should they do if they are unsure? Our brand-new checklist will fill you in.
A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
3 top speakers reveal their priorities and expectations for DMEXCO @home 2021
DMEXCO @home 2021 is drawing closer. We talked to Judith Bremer from IBM iX, Daniel Schulten from netzkern, and Thomas Wlazik from TikTok about their current focus and what they’re hoping to gain from the digital trade show.
Top speakers provide exclusive insights into their sessions
Participants of DMEXCO @home 2021 can look forward to another year of highlight-packed content. Here, some of the top speakers give an exclusive first scoop on their sessions.
Remote selling – follow our expert guide and become a star sales professional
Just as Zoom, Teams, and other platforms have taken over our home offices in recent months, digital sales technology has also gradually conquered the sales and B2B segments. Our guide will help you master the tips & tricks you need to know.
Breaking through on the market with the right pricing strategy
In theory, it doesn’t matter what product you want to launch as long as you set the right price. Here, we take a look at the seven most important pricing strategies to help you hit the ground running.