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B2B

Business-to-business (B2B) refers to business relations between two or more companies. In contrast to business-to-consumer (B2C) business relations, there is no direct end customer contact in this model. Business partners can be private compani...
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A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
3 top speakers reveal their priorities and expectations for DMEXCO @home 2021
DMEXCO @home 2021 is drawing closer. We talked to Judith Bremer from IBM iX, Daniel Schulten from netzkern, and Thomas Wlazik from TikTok about their current focus and what they’re hoping to gain from the digital trade show.
Top speakers provide exclusive insights into their sessions
Participants of DMEXCO @home 2021 can look forward to another year of highlight-packed content. Here, some of the top speakers give an exclusive first scoop on their sessions.
Remote selling – follow our expert guide and become a star sales professional
Just as Zoom, Teams, and other platforms have taken over our home offices in recent months, digital sales technology has also gradually conquered the sales and B2B segments. Our guide will help you master the tips & tricks you need to know.
Breaking through on the market with the right pricing strategy
In theory, it doesn’t matter what product you want to launch as long as you set the right price. Here, we take a look at the seven most important pricing strategies to help you hit the ground running.
Think big! Here’s what you need to know about inclusive design online
If you ask what makes a good website experience, then you will get a huge range of answers because we all see the world differently. So, it pays to think big. We tell you how to successfully incorporate inclusive design into your UX!
Instagram marketing: 5 tips on how brands can use it to attract more attention
Niklas Hartmann, Managing Director at ReachOn GmbH, explains how brands can use Instagram to expand their reach. The social media expert demonstrates how effective a combination of hashtags, collaborations and articles can be.
Social selling e-book: integrating social media into your sales strategy
Whether B2B or B2C, from LinkedIn to Clubhouse, and for all channels, tools, and KPIs – our free e-book tells you everything you need to know about social selling, presents insights, tips, checklists, and statements.
The LinkedIn Social Selling Index (SSI): just a marketing ploy or a useful KPI?
With its SSI, LinkedIn wants to provide its own metric for making social selling success measurable. Is the LinkedIn Social Selling Index really a useful benchmark for measuring your success or merely an advertising gimmick?
Social selling tools, channels, & KPIs: make your success measurable
Do you want to embark on your social selling journey but don’t know where to start? Are you wondering which channel is right for you, what KPIs will best measure your strategy’s success, and whether there are social selling tools to help?