Posts under the Topic:

Online advertising

Resources Marketing
24.03.2020
Guide: How to use Snapchat advertising for your eCommerce
Especially in times of the crisis of the coronavirus, the focus is increasingly turning to eCommerce. Use our free guide to learn how to make the most of Snapchat for your online business.
12.03.2020
Single sign-on (SSO) – Sven Bornemann from EnID about netID, SSO and ePrivacy
In the days of ePrivacy and the death of the third-party cookie, the digital economy is turning to log-in tracking methods. SSO via netID promises better data protection and transparency.
Media
Media
06.03.2020
Programmed for the future: Five programmatic advertising trends
Despite all the prophecies of doom and fears, programmatic advertising continues to scoop up a steadily increasing share of the advertising market. Here you can read about the five programmatic advertising trends that will shape the online marketing cosmos in 2020 and beyond.
Future
Future
06.02.2020
Six marketing trends from CES 2020 you should be watching
Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.
Future
Future
31.01.2020
AI at work: Automated ad placement with programmatic advertising
Digital advertising is becoming more and more programmatic. In programmatic advertising, AI delivers the data that make it possible to present the right content to each user at the right time. Will traditional media planning soon be obsolete?
Marketing
Marketing
20.12.2019
The mere-exposure effect – Why content marketing works
Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.
Marketing
Marketing
17.12.2019
Referral marketing: nothing is more valuable than good referrers
The ratings of satisfied customers are essential for a company's success. The referral rate is therefore one of the most important KPIs for companies. In this story you will learn how to determine this rate and what can be deduced from it.
12.12.2019
Tina Beuchler on the current state of play in digital marketing
Alex Wunschel talks with Tina Beuchler about the main issues in the media industry at this time.
Business
Sponsored Episode
14.11.2019
Dr. Jannika Bock (Google) on the interplay between online and offline commerce
Jannika Bock explains how Google helps retailers with knowledge, analysis and advertising.
Media
Sponsored Episode
07.11.2019
Alexander Präkelt from Google speaks about YouTube in brand communication
YouTube reaches 45 million adults a month in Germany. How can brands benefit?