It is hard to imagine online marketing without online advertising. Over recent years, online advertising has proven to be the cornerstone of the marketing process and has led to a steady growth in sales within the industry, with figures having quadrupled over the past ten years. One of the reasons for this is that online advertising makes it possible to directly address, influence and interact with the desired target group via the Internet’s communication channels. Online advertising is more personal because targeted and individual advertising messages minimize wasted coverage and create a lasting bond with the relevant customer group.
Types of online advertising
#1 Social media advertising
Social media platforms promise to reach a large audience through online adv...