Posts under the Topic:
Online Advertising
It is hard to imagine online marketing without online advertising. Over recent years, online advertising has proven to be the cornerstone of the marketing process and has led to a steady growth in sales within the industry, with figures having quadrupled over the past ten years. One of the reasons for this is that online advertising makes it possible to directly address, influence and interact with the desired target group via the Internet’s communication channels. Online advertising is more personal because targeted and individual advertising messages minimize wasted coverage and create a lasting bond with the relevant customer group.
Types of online advertising
#1 Social media advertising
Social media platforms promise to reach a large audience through online adv...
Retail media is the way forward
A guest article by Corinna Hohenleitner, Vice President of the BVDW, and Irina Schmitz, Senior Program Manager at the BVDW.
02.08.2024
Get ahead of the game with moment marketing
From the European soccer championships to the Olympics: all eyes are on 2024’s impressive schedule of major sports events. Your brand can get in on the action using moment marketing. So, get out your calendar and start preparing your campaigns!
13.06.2024
DMEXCO interview on the DFB marketing campaign for EURO 2024
“Fussballzeit is the best time” has been the DFB’s slogan over the past few months to get Germans in the mood for EURO 2024. Holger Merk joined us for an interview to discuss the success of the marketing campaign – along with the numbers behind it.
Programmatic advertising: these 5 trends will shape 2024
For years now, programmatic advertising revenues have only been going in one direction: up. But how will the end of third-party cookies and other challenges change that? We look ahead to the future!
17.05.2024
The time has come: Google bids farewell to third-party cookies
Privacy will be Google’s focus in 2024 when it disables third-party cookies in its proprietary browser Chrome. What changes will that bring for users and marketers?
09.02.2024
DMEXCO survey: the top marketing trends of 2024
What’s driving the industry in 2024? Is AI still a hot topic? What’s the current mood in the industry? And what will budgets be spent on this year? Our latest survey has the answers. Dive into our free whitepaper to learn more!
31.01.2024
Latest Stories
3 strategies for sustainable social media advertising
Sustainability and social media are dominant topics in today’s world. When companies combine the two, their social media advertising could either really take off or be an absolute flop. We tell you how to make it work!
27.11.2023
Social commerce: 7 tips for your Black Friday marketing
Our whitepaper reveals how to get the most out of your Black Friday marketing in 2023 by leveraging social commerce.
01.11.2023