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Online Advertising

It is hard to imagine online marketing without online advertising. Over recent years, online advertising has proven to be the cornerstone of the marketing process and has led to a steady growth in sales within the industry, with figures having quadrupled over the past ten years. One of the reasons for this is that online advertising makes it possible to directly address, influence and interact with the desired target group via the Internet’s communication channels. Online advertising is more personal because targeted and individual advertising messages minimize wasted coverage and create a lasting bond with the relevant customer group. Types of online advertising #1 Social media advertising Social media platforms promise to reach a large audience through online adv...
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Programmatic advertising: these 5 trends will shape 2024
For years now, programmatic advertising revenues have only been going in one direction: up. But how will the end of third-party cookies and other challenges change that? We look ahead to the future!
The time has come: Google bids farewell to third-party cookies
Privacy will be Google’s focus in 2024 when it disables third-party cookies in its proprietary browser Chrome. What changes will that bring for users and marketers?
DMEXCO survey: the top marketing trends of 2024
What’s driving the industry in 2024? Is AI still a hot topic? What’s the current mood in the industry? And what will budgets be spent on this year? Our latest survey has the answers. Dive into our free whitepaper to learn more!
3 strategies for sustainable social media advertising
Sustainability and social media are dominant topics in today’s world. When companies combine the two, their social media advertising could either really take off or be an absolute flop. We tell you how to make it work!
Social commerce: 7 tips for your Black Friday marketing
Our whitepaper reveals how to get the most out of your Black Friday marketing in 2023 by leveraging social commerce.
#foodporn: food influencers as brand ambassadors
Are you also a fan of the super #yummy #instafood content on #foodstagram presented by your trusted #foodblogger? Leverage food influencers to boost your marketing in the food sector!
DMEXCO interview: future of digital marketers
What do digital marketers offer? What does the future hold? Rasmus Giese from United Internet Media has key insights.
Media planning guide: 7 clever software tools
Software tools are a must when planning your media. We explore what media planning tool could be ideal for you!
Guide: new adtech tools and technologies
Adtech is on trend: we introduce you to 10 adtech tools – a must-read full of new aids to boost your advertising!
How to optimize your marketing using adtech
Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.