Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.

L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data

From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.

Advertising environments can harm brands. How to prevent critical questions from customers and supervisors.

Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important

It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.