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Online Advertising

It is hard to imagine online marketing without online advertising. Over recent years, online advertising has proven to be the cornerstone of the marketing process and has led to a steady growth in sales within the industry, with figures having quadrupled over the past ten years. One of the reasons for this is that online advertising makes it possible to directly address, influence and interact with the desired target group via the Internet’s communication channels. Online advertising is more personal because targeted and individual advertising messages minimize wasted coverage and create a lasting bond with the relevant customer group. Types of online advertising #1 Social media advertising Social media platforms promise to reach a large audience through online adv...
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Five exceptional Black Friday campaigns
Black Friday and Cyber Monday are two days that are undoubtedly in every marketer’s calendar as retailers all over the world outdo each other with bargains and insane offers. Read on for our pick of the best Black Friday strategies
Black Friday marketing in 2022: 5 tips for your social commerce strategy
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!
(Good) news for marketers: Google extends third-party cookies until 2024
Marketers swear by third-party cookies, yet the privacy community has issued a warning. Google is therefore working on a successor to this technology, optimized in terms of data protection regulations. However, the deadline for the end of third-party cookies has now been postponed.
Is the advertising industry being turbocharged? 2 studies and promising news
What do Zenith’s Advertising Expenditure Forecasts and dentsu’s Ad Spend Report have in common? Both studies predict a bright future for the advertising industry. Read on to discover the key findings from the reports!
Guide: Can programmatic advertising save the advertising industry?
Programmatic advertising is undeniably among the top advertising trends. The technology has revolutionized how we (can) advertise. But how is it being embraced in practice – and how does it work exactly? Read on to learn more.
Twitch: Achieving streaming success through community building
Streaming platform Twitch continues to gain users thanks to its community building. We took a closer look at how Twitch operates, who uses it, and how marketers can ensure that their content reaches their target groups.
Connected TV: understanding its uniqueness and maximizing its potential
Connected TV is trending in the media landscape. We explore what that means for advertisers. Tim Nieland from Ad Alliance and Christian Russ from Samsung Ads also look ahead to the future of advertising in the CTV era.
TV streaming in 2022: These trends are revealed in the Zattoo report
The Zattoo TV Streaming Report 2022 reports on television habits, now and in the future. Read our story to find out what marketers need to know about their target group these days.
Greater control of digital campaigns in connected TV
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.
Adidas celebrates diversity and shows bare breasts
Adidas recently caused a stir with an ad campaign for sports bras. Why? Instead of using images of the new bras, the sports gear giant opted for bare breasts. Adidas’s intention was to promote diversity and body positivity.