Posts under the Topic:

Online advertising

It is hard to imagine online marketing without online advertising. Over recent years, online advertising has proven to be the cornerstone of the marketing process and has led to a steady growth in sales within the industry, with figures having quadru...
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Marketing Media
30.07.2020
Guide: getting started with Google Data Studio made easy
Data from various sources can be merged and visualized using Google Data Studio. Our guide shows you how to use the Google tool to create professional reports, even if you’re an inexperienced user.
Marketing
Marketing
17.07.2020
7 strategies for small and medium-sized enterprises to increase their brand awareness
Brand awareness is the reputation that your brand has among the public. For small and medium-sized enterprises, it is often not easy to build a popular brand image. Our seven strategies make it possible.
Marketing
Marketing
15.07.2020
Positive energy! How emotional marketing wins the hearts of customers
Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.
Future
Future
14.07.2020
European digital ethics: the key to regaining data sovereignty
Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.
Resources Marketing
30.06.2020
E-book: how to go about influencer marketing in the right way
The world of influencer marketing has become more and more differentiated and complex in recent years. In our e-book, you will learn how to develop a successful influencer marketing strategy these days.
Future Media
Future Media
02.06.2020
Programmatic in-housing: challenges for advertisers and media agencies
In times of programmatic advertising, are media agencies becoming obsolete? Dr. Fabian Göbel from The Nunatak Group explains why it is too soon to say farewell to the intermediaries and how companies and agencies can adapt to the new options.
Future
Future
29.05.2020
What awaits the advertising industry after third-party cookies become extinct?
The imminent end of third-party cookies is a turning point for the online advertising sector. It is still not entirely clear how the demise of cookies will impact personalized advertising, and a similar across-the-board solution has yet to emerge.
Online audio boom at SMEs: why audio advertising is right on trend
When it comes to audio commercials, advertisers held back for a long time. However, that has now changed dramatically. Maximilian Balbach, Managing Director of crossvertise, tells us why online audio is highly attractive to SMEs right now.
From advertising to accounting and more: 4 practical tools for Amazon merchants
As the saying goes, “trade is change”, and it is especially true for giant online sales channels like Amazon. Useful tools designed for Amazon merchants will help you set up your business perfectly and get better results.
Here’s how to strengthen your brand safety and suitability during the coronavirus pandemic
Search terms relating to the coronavirus are among the keywords that are currently being blocked by marketers the most. Oliver Hülse from Integral Ad Science explains why a good brand safety and suitability strategy should not simply focus on blocklists.