Posts under the Topic:
Online advertising
20.12.2019
The mere-exposure effect – Why content marketing works
Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.
17.12.2019
Referral marketing: nothing is more valuable than good referrers
The ratings of satisfied customers are essential for a company's success. The referral rate is therefore one of the most important KPIs for companies. In this story you will learn how to determine this rate and what can be deduced from it.
12.12.2019
Tina Beuchler on the current state of play in digital marketing
Alex Wunschel talks with Tina Beuchler about the main issues in the media industry at this time.
Business
Sponsored Episode
14.11.2019
Dr. Jannika Bock (Google) on the interplay between online and offline commerce
Jannika Bock explains how Google helps retailers with knowledge, analysis and advertising.
Media
Sponsored Episode
07.11.2019
Alexander Präkelt from Google speaks about YouTube in brand communication
YouTube reaches 45 million adults a month in Germany. How can brands benefit?
29.05.2019
5 questions about the near future of e-commerce
Amazon is both a blessing and a curse: experts see some challenges for business.
08.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
25.04.2019
From Start-up Village to Global Success
Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.
18.04.2019
Using your own data at the Dynamic Desk
L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data