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Publishing

Resources Marketing
20.08.2020
Guide: on the path to success with mobile app marketing
In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.
90° turn: Vertical storytelling
Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.
Resources
17.01.2020
Template: 7 good reasons in support of a social media editorial plan
Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?
22.08.2019
Pippa Scaife (CNN) on Carrying the Legacy Forward – How Traditional Publishers are Evolving
In our Podcast Pippa Scaife reveals insights from CNN and Great Big Story.
Media
Media
19.02.2019
Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer
DMEXCO talks with responsible editors of our media- and market partners all over the world
Media
Media
12.02.2019
Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto
DMEXCO talks with responsible editors of our media- and market partners all over the world
Media
Media
05.02.2019
Interview with Brian Morrissey, President and Editor-in-Chief, Digiday
DMEXCO talks with responsible editors of our media- and market partners all over the world
Media
Media
29.01.2019
Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine
DMEXCO talks with responsible editors of our media- and market partners all over the world
Media
Media
09.08.2018
From sound logo to sound branding
What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.