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Digital publishing has revolutionized the publishing industry. The times when content only appeared in print are long gone; these days it is increasingly published digitally in the form of e-books, blogs, digital catalogs, etc. This modern form of publishing has advantages for both users and brands: the former can access published content whenever they want and from nearly anywhere, while the latter can use publishing as a valuable opportunity to boost brand strength. How brands benefit from digital publishing Although many people remain skeptical about digital publishing, it does not aim to completely replace print media. Instead, its primary focus is to supplement existing methods of publishing content and to leverage the benefits of digita...
DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
The Nobel Peace Prize: A huge honor for the courageous journalist Maria Ressa
Renowned Filipina journalist Maria Ressa was awarded the Nobel Peace Prize on December 10 in recognition of her brave and unrelenting fight for press freedom. We were extremely fortunate to have the opportunity to meet Maria Ressa at DMEXCO 2020, when she sat down for a Fireside Chat.
The AIDA model & digital marketing: are they (still) compatible
The goal of advertising is to encourage customers to buy. Probably the most well-known principle for achieving that is the AIDA model. But is it still relevant in the digital marketing era? We put the model to the test!
A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
Whitepaper marketing guide: create lead magnets!
Whitepapers are a content format that not only generates leads, but also boosts brand awareness and reinforces your expert status. Download our free guide to find out everything you need to know about whitepaper marketing!
Affiliate marketing: here are the trends of the future
Amid the coronavirus pandemic, brands with an affiliate marketing strategy in place stormed ahead of the competition in 2020. In this story, we explore why that was the case and where the latest affiliate marketing trends are heading.
Guide to radio advertising – on the same wavelength as your target group
Radio is not afraid of digitalization; in fact, new audio formats are continually boosting the relevance of radio in the marketing media mix. Together with Frank Bachér from RMS, we show you how audio and radio advertising work.
Google’s mobile-first index: what webmasters need to know now
In March 2021, the final stage of the Google mobile-first indexing will come into effect. Desktop crawls will be completely stopped. So webmasters should now check whether they’re prepared for mobile crawling. Here are some vital pointers!
Perfectly planned social media marketing with our 2021 editorial plan template
Social media marketing requires a clear strategy for it to be targeted, cost-effective, and conducive to achieving your corporate goals. That’s where our 2021 social media editorial plan template comes in.
Guide: on the path to success with mobile app marketing
In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.