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Publishing

Digital publishing has revolutionized the publishing industry. The times when content only appeared in print are long gone; these days it is increasingly published digitally in the form of e-books, blogs, digital catalogs, etc. This modern form...
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The Nobel Peace Prize: A huge honor for the courageous journalist Maria Ressa
Renowned Filipina journalist Maria Ressa was awarded the Nobel Peace Prize on December 10 in recognition of her brave and unrelenting fight for press freedom. We were extremely fortunate to have the opportunity to meet Maria Ressa at DMEXCO 2020, when she sat down for a Fireside Chat.
The AIDA model & digital marketing: are they (still) compatible
The goal of advertising is to encourage customers to buy. Probably the most well-known principle for achieving that is the AIDA model. But is it still relevant in the digital marketing era? We put the model to the test!
A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
Whitepaper marketing guide: create lead magnets!
Whitepapers are a content format that not only generates leads, but also boosts brand awareness and reinforces your expert status. Download our free guide to find out everything you need to know about whitepaper marketing!
Affiliate marketing: here are the trends of the future
Amid the coronavirus pandemic, brands with an affiliate marketing strategy in place stormed ahead of the competition in 2020. In this story, we explore why that was the case and where the latest affiliate marketing trends are heading.
Guide to radio advertising – on the same wavelength as your target group
Radio is not afraid of digitalization; in fact, new audio formats are continually boosting the relevance of radio in the marketing media mix. Together with Frank Bachér from RMS, we show you how audio and radio advertising work.
Google’s mobile-first index: what webmasters need to know now
In March 2021, the final stage of the Google mobile-first indexing will come into effect. Desktop crawls will be completely stopped. So webmasters should now check whether they’re prepared for mobile crawling. Here are some vital pointers!
Perfectly planned social media marketing with our 2021 editorial plan template
Social media marketing requires a clear strategy for it to be targeted, cost-effective, and conducive to achieving your corporate goals. That’s where our 2021 social media editorial plan template comes in.
Guide: on the path to success with mobile app marketing
In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.
90° turn: Vertical storytelling
Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.