Posts under the Topic:

Publishing

Marketing Media

Marketing Media

01.04.2020

90° turn: Vertical storytelling

Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.

Targeting Social

With vertical storytelling, the content adapts to consumption habits: On smartphones, portrait format is an asset.

17.01.2020

Template: 7 good reasons in support of a social media editorial plan

Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?

Social Marketing Automation

A woman is sitting in front of a laptop, operating a smartphone at the same time. Both digital devices display social media platforms that she is filling with content in a structured way, thanks to her social media editorial plan. A variety of interaction icons symbolize the brisk appeal of her posts.

22.08.2019

Pippa Scaife (CNN) on Carrying the Legacy Forward – How Traditional Publishers are Evolving

In our Podcast Pippa Scaife reveals insights from CNN and Great Big Story.

Publishing Transformation

Pippa Scaife CNN

19.02.2019

Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer

DMEXCO talks with responsible editors of our media- and market partners all over the world

Content Media Trading / Buying

Zeba Mahmud, CEO & Editor-in-Chief, Arabian Marketer

12.02.2019

Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto

DMEXCO talks with responsible editors of our media- and market partners all over the world

Content Media Trading / Buying

Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto

05.02.2019

Interview with Brian Morrissey, President and Editor-in-Chief, Digiday

DMEXCO talks with responsible editors of our media- and market partners all over the world

Content Publishing

Interview with Brian Morrissey, President and Editor-in-Chief, Digiday

29.01.2019

Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine

DMEXCO talks with responsible editors of our media- and market partners all over the world

Content Publishing

Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine

09.08.2018

From sound logo to sound branding

What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.

Audio and Voice Publishing

Related Topics

Targeting Social Brand Content Mobile Marketing Automation Transformation Data & Analytics Media Trading / Buying Future Audio and Voice