Posts under the Topic:
Marketplaces
Product differentiation: sustainability as a game changer
An abundance of products is great for consumers, but a real challenge for marketing professionals. So, how can you reach your target group in saturated markets, and what role does sustainability play?
Create your online shop with composable commerce
When it comes to building online shops, companies are increasingly turning to composable commerce. Read more about the modular system here.
06.06.2023
Creating a multilingual online shop
To be successful in e-commerce internationally, you should build your online store in several languages.
02.06.2023
Welcome to the metaverse of e-commerce
It’s clear that the metaverse will revolutionize e-commerce. We explore how far the trend has already come.
01.06.2023
DMEXCO survey on retail media in 2023
Retail media is booming. We asked experts and top media agencies what role they think retail media will play in 2023.
31.05.2023
Five exceptional Black Friday campaigns
Black Friday and Cyber Monday are two days that are undoubtedly in every marketer’s calendar as retailers all over the world outdo each other with bargains and insane offers. Read on for our pick of the best Black Friday strategies
23.11.2022
Paid returns? Retail is responding with these innovations
Returns play a massive part in the fashion trade, but are bad for the environment and expensive for businesses. Zara has made a bold move and is now charging return fees. The industry is responding with innovative solutions.
08.07.2022
DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
29.06.2022
The Ukraine war, psychological long Covid, and our resulting state of mind
After two years of the coronavirus pandemic, it’s now the Ukraine war that’s shocking and unsettling people. The rheingold institute in Cologne has published a depth psychology study that sheds light on society’s current mood.
09.03.2022
Guide: retail media – what’s behind the boom?
Retail media is one of the most promising advertising concepts in recent years. Why is that, and why is it time to rethink your ad spending? Our retail media guide explains all.
24.02.2022
