Posts under the Topic:

Marketplaces

Five exceptional Black Friday campaigns
Black Friday and Cyber Monday are two days that are undoubtedly in every marketer’s calendar as retailers all over the world outdo each other with bargains and insane offers. Read on for our pick of the best Black Friday strategies
Paid returns? Retail is responding with these innovations
Returns play a massive part in the fashion trade, but are bad for the environment and expensive for businesses. Zara has made a bold move and is now charging return fees. The industry is responding with innovative solutions.
DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
The Ukraine war, psychological long Covid, and our resulting state of mind
After two years of the coronavirus pandemic, it’s now the Ukraine war that’s shocking and unsettling people. The rheingold institute in Cologne has published a depth psychology study that sheds light on society’s current mood.
Guide: retail media – what’s behind the boom?
Retail media is one of the most promising advertising concepts in recent years. Why is that, and why is it time to rethink your ad spending? Our retail media guide explains all.
Grocery store of the future – will we soon only be buying our food online?
Self-service grocery stores, or supermarkets, emerged in the US in the 1930s and were a real innovation at the time. But are they now outdated? We spoke to Gorillas’ Alexander Brunst about current trends and the grocery store of the future.
What are Twitter’s plans? An interview with Twitter Germany boss Laurent Buanec
We talked to Laurent Buanec. The Country Director of Twitter Germany joined us for an interview to reveal what plans the company has, how the platform will be refined, and what users can look forward to in the future.
pilot talks about brand communication and its presence at DMEXCO @home
Media, creation, and technology: successful brand communication is best left to the professionals. Uli Kramer is co-founder of the “pilot” communications agency and knows how important it is to have the right concept.