Posts under the Topic:

Marketplaces

Photograph of Dr. Boris Ewenstein from OTTO in a relaxed pose, ready to discuss agentic commerce

Beyond Checkout: OTTO’s Dr. Boris Ewenstein on Agentic Commerce

AI is fundamentally transforming retail. In our interview, Dr. Boris Ewenstein from OTTO explains why AI is evolving into a new form of customer advisor, what role humans will play in the future, and how companies can prepare for agentic commerce.

Artificial Intelligence Business

1 hour ago

Social commerce is represented by a photograph of a catwalk at a livestream shopping event, showing creators, audience members, and cameras.

Shop, Stream, Show: Social Commerce as Entertainment

Livestreams, creators, and communities are changing how people shop. Formats like Mystery Mania illustrate why social commerce is putting more and more emphasis on entertainment – and reveal what brands can learn from this trend.

Artificial Intelligence Business

1 day ago

Two shopping carts in front of a laptop symbolize the platformization of B2B commerce

Platformization in B2B Commerce: From Stores to Ecosystems

Offering millions of products without having to store them in your own warehouses? Platformization is opening up new opportunities for growth, additional revenue sources, and access to valuable data for B2B companies.

Artificial Intelligence Business

16.06.2026

P2P marketing: a group of young people with smartphones in their hands

P2P marketing on social media: a new era of trust

The world of digital marketing is experiencing a paradigm shift. While influencer marketing is losing credibility, peer-to-peer marketing is growing in importance. The P2P economy poses new challenges for brands – and offers new opportunities.

Brand & Brand Safety E-Commerce

14.03.2025

DMEXCO Host Verena Gründel sheds light on the current situation surrounding Meta.

Meta and the Moral Dilemma: Are Advertisers Ready to Leave?

Less moderation, more hate speech: Meta finds itself under fire. But how do marketers navigate the crossroads between responsibility and profitability? DMEXCO host Verena Gründel examines the reality, conflicting survey results, and the industry's dependence on Facebook and Instagram.

DMEXCO Social

13.01.2025

Product differentiation and sustainability: a woman with an Afro and sunglasses is in a clothing store.

Product differentiation: sustainability as a game changer

An abundance of products is great for consumers, but a real challenge for marketing professionals. So, how can you reach your target group in saturated markets, and what role does sustainability play?

Artificial Intelligence Sustainability & Green Economy

22.11.2023