Posts under the Topic:
Retailtainment – the future of e-commerce?
The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.
How Amazon is stirring up the advertising industry
Although Amazon is not native to the advertising market, it brings with it a powerful treasure trove of data.