Posts under the Topic:
Retail Media
There’s no escaping eBay, Amazon, Zalando, etc., and for many avid shoppers they’re now more appealing than going on a shopping spree downtown. The restrictions placed on brick-and-mortar retail as a result of the coronavirus pandemic have given the entire e-commerce sector an enormous extra boost since 2020. The trend isn’t new, but the varied options for advertising on these e-commerce platforms are.
Retail media: the new interface between marketing and e-commerce
In short, retail media is when brands display their ads in the various performance marketing formats of web stores and the big e-commerce platforms, for example in the form of banners, links to brand stores embedded in the overall...
Retail media trends in 2025: expert insights from #DMEXCO24
The experts at DMEXCO 2024 agreed: retail media is essential and campaigns are becoming increasingly professional and diversified. Get an overview here of the most important retail media developments!
23.10.2024
Raise the curtain on 7 of DMEXCO 2024’s top exhibitors
Drum roll please! We reveal some of the must-see exhibitors at DMEXCO 2024 on September 18 & 19 in Cologne.
In-store retail media – the future of the advertising world
Turning retail spaces into advertising platforms – how? Find out at the exclusive Scala Masterclasses “What's in Store for Retail Media Networks”.
Retail media is the way forward
A guest article by Corinna Hohenleitner, Vice President of the BVDW, and Irina Schmitz, Senior Program Manager at the BVDW.
02.08.2024
The future of TV: El Dorado for marketers
Imagine a situation where your ads reach precisely the people you’re targeting. Streaming services make it possible! Let’s look into the future of TV.
Revolutionary synergy: trade fair duo ISM & PSC 2024 meets DMEXCO
In the progressive world of digital marketing and e-commerce, marketers need to stay up to date. And that was the aim of this year’s collaboration between the international trade fair for sweets and snacks (ISM), ProSweets Cologne (PSC), and DMEXCO.
21.02.2024
BVDW interview: trends driving the digital industry in 2024
A new year means a renewed thirst for knowledge and action. The question of all questions is: What trends will drive us in 2024? None other than the Board of the German Association for the Digital Economy (BVDW) delivers some key insights.
29.01.2024
Top topics at DMEXCO: How will AI and tech shape 2024?
Digital collaboration, retail media, and AI were hot topics at DMEXCO 2023. Now that 2024 is in sight, will they continue to trend next year? We ventured an outlook!
02.11.2023
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Digital fashion heralds a new era
Be inspired by the vision of a fashion sector where modern tech will make the entire industry quicker, more cost-effective, and more sustainable.
19.10.2023
Top sessions being held at the DMEXCO Worlds
4 worlds – countless highlights: we’ve compiled a list of top sessions being held at the DMEXCO Worlds.
12.09.2023