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Retail Media

There’s no escaping eBay, Amazon, Zalando, etc., and for many avid shoppers they’re now more appealing than going on a shopping spree downtown. The restrictions placed on brick-and-mortar retail as a result of the coronavirus pandemic have given the entire e-commerce sector an enormous extra boost since 2020. The trend isn’t new, but the varied options for advertising on these e-commerce platforms are. Retail media: the new interface between marketing and e-commerce In short, retail media is when brands display their ads in the various performance marketing formats of web stores and the big e-commerce platforms, for example in the form of banners, links to brand stores embedded in the overall...
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Top sessions being held at the DMEXCO Worlds
4 worlds – countless highlights: we’ve compiled a list of top sessions being held at the DMEXCO Worlds.
Digital fashion is the future
The textile industry is a contentious topic, but digital fashion could turn things around. Read all about it here!
Digital fashion at DMEXCO 2023
The fashion industry is digital-ready: experience the fusion of digital and physical fashion at DMEXCO 2023.
Retail media partners GroupM & Schwarz Media
Going forward, GroupM and Schwarz Media will work together more closely in a retail media marketing partnership.
DMEXCO survey on retail media in 2023
Retail media is booming. We asked experts and top media agencies what role they think retail media will play in 2023.
The BVDW is uniting the retail media industry
The BVDW’s Retail Media Circle is establishing a clear framework for this rapidly growing advertising concept.
Retail media: These are the insights you need to know
Brands, companies, and online stores are restructuring their marketing and opting for retail media. Read our guide to find out which retail media strategies are being implemented and which trends are emerging.
28.10.2022
Guide: retail media – what’s behind the boom?
Retail media is one of the most promising advertising concepts in recent years. Why is that, and why is it time to rethink your ad spending? Our retail media guide explains all.
Retailtainment – the future of e-commerce?
The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.