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Retail Media

There’s no escaping eBay, Amazon, Zalando, etc., and for many avid shoppers they’re now more appealing than going on a shopping spree downtown. The restrictions placed on brick-and-mortar retail as a result of the coronavirus pandemic gave the ...
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Retailtainment – the future of e-commerce?
The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.
How Amazon is stirring up the advertising industry
Although Amazon is not native to the advertising market, it brings with it a powerful treasure trove of data.