Posts under the Topic:

Retail Media

Retailtainment – the future of e-commerce?
The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.
Business
Business
16.08.2018
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.
Marketing
Marketing
10.07.2018
How Amazon is stirring up the advertising industry
Although Amazon is not native to the advertising market, it brings with it a powerful treasure trove of data.