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Retail Media

There’s no escaping eBay, Amazon, Zalando, etc., and for many avid shoppers they’re now more appealing than going on a shopping spree downtown. The restrictions placed on brick-and-mortar retail as a result of the coronavirus pandemic have given the entire e-commerce sector an enormous extra boost since 2020. The trend isn’t new, but the varied options for advertising on these e-commerce platforms are. Retail media: the new interface between marketing and e-commerce In short, retail media is when brands display their ads in the various performance marketing formats of web stores and the big e-commerce platforms, for example in the form of banners, links to brand stores embedded in the overall...
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Revolutionary synergy: trade fair duo ISM & PSC 2024 meets DMEXCO
In the progressive world of digital marketing and e-commerce, marketers need to stay up to date. And that was the aim of this year’s collaboration between the international trade fair for sweets and snacks (ISM), ProSweets Cologne (PSC), and DMEXCO.
BVDW interview: trends driving the digital industry in 2024
A new year means a renewed thirst for knowledge and action. The question of all questions is: What trends will drive us in 2024? None other than the Board of the German Association for the Digital Economy (BVDW) delivers some key insights.
Top topics at DMEXCO: How will AI and tech shape 2024?
Digital collaboration, retail media, and AI were hot topics at DMEXCO 2023. Now that 2024 is in sight, will they continue to trend next year? We ventured an outlook!
Digital fashion heralds a new era
Be inspired by the vision of a fashion sector where modern tech will make the entire industry quicker, more cost-effective, and more sustainable.
Top sessions being held at the DMEXCO Worlds
4 worlds – countless highlights: we’ve compiled a list of top sessions being held at the DMEXCO Worlds.
Digital fashion is the future
The textile industry is a contentious topic, but digital fashion could turn things around. Read all about it here!
Digital fashion at DMEXCO 2023
The fashion industry is digital-ready: experience the fusion of digital and physical fashion at DMEXCO 2023.
Retail media partners GroupM & Schwarz Media
Going forward, GroupM and Schwarz Media will work together more closely in a retail media marketing partnership.
DMEXCO survey on retail media in 2023
Retail media is booming. We asked experts and top media agencies what role they think retail media will play in 2023.
The BVDW is uniting the retail media industry
The BVDW’s Retail Media Circle is establishing a clear framework for this rapidly growing advertising concept.