Posts under the Topic:
CRM / Database
Putting customers at the heart of everything and taking a holistic approach to catering to their needs – in times of automated processes, tailored customer support is not always a given. The right customer relationship management can provide th...
Social selling tools, channels, & KPIs: make your success measurable
Do you want to embark on your social selling journey but don’t know where to start? Are you wondering which channel is right for you, what KPIs will best measure your strategy’s success, and whether there are social selling tools to help?
Buyer persona vs. target group: what’s the difference?
If you want to emotionally engage with your customers and convince them of your products and services, you need to really know and understand their needs. But what exactly is the difference between a target group and buyer persona?
Programmatic in-housing: challenges for advertisers and media agencies
In times of programmatic advertising, are media agencies becoming obsolete? Dr. Fabian Göbel from The Nunatak Group explains why it is too soon to say farewell to the intermediaries and how companies and agencies can adapt to the new options.
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.