Posts under the Topic:

CRM / Database

Putting customers at the heart of everything and taking a holistic approach to catering to their needs – in times of automated processes, tailored customer support is not always a given. The right customer relationship management can provide th...
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Creating digital leaders
TODAY’S DIGITAL EXPERIENCE LEADERS ARE IN THE MIDST OF A TRANSFORMATION, AS MORE OF THEIR BUSINESS IS DONE ONLINE: WHAT ADVICE CAN YOU GIVE GROWING COMPANIES ON THEIR WAY?
Future Media
Future Media
02.06.2020
Programmatic in-housing: challenges for advertisers and media agencies
In times of programmatic advertising, are media agencies becoming obsolete? Dr. Fabian Göbel from The Nunatak Group explains why it is too soon to say farewell to the intermediaries and how companies and agencies can adapt to the new options.
Marketing
Marketing
19.08.2019
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
Resources
Resources
16.05.2019
Social media and B2B – it works after all!
Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.
Media
03.05.2019
Social media: more than just another communication channel
More and more companies are discovering social media as a channel for addressing customers
Resources
Resources
22.12.2018
Link Management: A checklist shows how it works
Links are used almost everywhere in the digital environment. But real management for this is still rare.
Relationship management doesn’t need words
To offer customers real added value, strategy and technology in companies must be more closely intertwined.