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Chatbots

Chatbots – or bots for short – are dialogue systems that work in real time and accept requests. If a customer asks a question or makes a request in the automated service, a virtual conversation is triggered, and the bot responds via text...
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DMEXCO marketing precap part 6: Social media marketing trends for 2021
The social media marketing trends for 2021 have been shaped by changing user behavior, new developments in technology, an expanded user base and – last but not least – the ongoing coronavirus pandemic. These are the trends to be aware of!
Technology Marketing
17.12.2020
Want to create a chatbot? Our guide tells you everything you need to know!
Chatbots are becoming more and more popular in customer service and for marketing purposes. Read our free guide to learn how to create your own chatbot and design it for the optimal UX.
Emotion AI – the artificial emotional intelligence
Robots with emotions can master complex tasks better. Researchers are convinced of this. But how do machines learn to read emotions, and what opportunities does emotion AI open up in the business world?
Marketing
Marketing
09.12.2019
Messenger marketing after the WhatsApp newsletter ban
Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.
Technology
26.09.2019
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
27.06.2019
Matthias Mehner: Messenger marketing and the future of customer communication
Messengers enable conversational marketing on a grand scale. What do brands need to know now?
Technology
Technology
15.02.2019
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
Business
Business
01.02.2019
Bots: engaging in dialog with Alexa, Tinder and Lego Ralph
Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.
Resources
Resources
14.01.2019
What’s the next step with chatbots?
While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.
Technology
Technology
25.07.2018
Conversational commerce: when machines sell
Messengers and chatbots are taking on the roles of salespeople. This has both advantages and disadvantages.