Posts under the Topic:

Chatbots

Marketing
Marketing
09.12.2019
Rethinking messenger marketing – what now after the WhatsApp newsletter ban?
Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.
Technology
26.09.2019
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
27.06.2019
Matthias Mehner: Messenger marketing and the future of customer communication
Messengers enable conversational marketing on a grand scale. What do brands need to know now?
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
Business
Business
01.02.2019
Bots: engaging in dialog with Alexa, Tinder and Lego Ralph
Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.
Resources
Resources
14.01.2019
What’s the next step with chatbots?
While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.
Conversational commerce: when machines sell
Messengers and chatbots are taking on the roles of salespeople. This has both advantages and disadvantages.