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Chatbots

Chatbots – or bots for short – are dialogue systems that work in real time and accept requests. If a customer asks a question or makes a request in the automated service, a virtual conversation is triggered, and the bot responds via text or voice output. In many cases, chatbots are also able to initiate actions autonomously. That makes them extremely appealing when it comes to a company’s customer care. After all, the more independent the bots, the shorter the response times in the customer dialogue – a huge plus for brands in times of social media and live messaging. How do chatbots work? A chatbot is not a robot in the traditional sense – made of metal and demonstrating humanoid traits – but rather a chatbot software program or cloud service. ...
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DMEXCO survey: AI is gradually conquering the marketing world
37 percent – more than a third of marketers – already use AI tools regularly, according to our survey. But what exactly do they use it for and what challenges still need to be overcome? Our survey provides valuable insights!
AI in education: What does it mean for schools?
Creatives and marketers can no longer avoid ChatGPT in their day-to-day work. But what does the situation look like in German schools? What are the opportunities and challenges of using AI in education, both for teachers and students?
Finger-licking food marketing using AI
Food marketing à la AI – a new popular dish on the food industry’s marketing menu? More and more companies and agencies are developing AI concepts and innovative solutions to make food marketing more effective. We have an appetizer or two for you!
AI in retail: a vast array of opportunities
The future of e-commerce is being massively influenced by the use of artificial intelligence.
AI prompt engineering for social media texts
Read here to become a pro at prompt engineering and learn how to train AI models for top-class social media texts.
Soar to success with conversational commerce
Boost your customer loyalty and conversions with our tips for effective conversational commerce.
Is the AI Act on the homestretch in Europe?
The AI Act will regulate the use of AI in the EU. We share some updates and an important statement from the BVDW.
How to use ChatGPT in e-commerce
AI is turning the world upside down. It can do a lot – so what benefits do ChatGPT and similar chatbots offer e-commerce?
ChatGPT: what is the AI chatbot capable of?
ChatGPT is “just” a chatbot, but somehow the hottest topic on the Internet. Why? What does ChatGPT offer? And what potential does the AI chat tool have?
LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home
LoyJoy boss Ulf Loetschert is a marketer and tech pioneer with a clear mission: to transform bland customer processes into captivating dialogues. His LoyJoy conversational software enables brands to directly interact with their audience and improve the customer experience using true-to-life chatbots. In this interview, you’ll learn more about “joyvertising” and what LoyJoy has planned for DMEXCO @home 2021.