Posts under the Topic:
Adserving and tracking
26.11.2019
Come out, come out, wherever you are: how hidden Instagram like counts could affect your marketing
The number of likes is no longer visible for the first test subjects on Instagram. The company is planning to abolish the visibility of the likes worldwide following this pilot phase. But it is not only influencers who are affected by this. Inevitably, this change will also transform how companies use the platform for marketing. We look at the implications with regards to KPIs and influencer relations.
25.10.2019
The top 5 challenges for marketeers today
A silo mindset, the threat of cookies being banned and missing insights - we have compiled the most important challenges currently facing marketing for you. We also describe possible solutions.
11.03.2019
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
11.09.2018
Technology and transparency – The interplay of data, media & creation
Mark Grether, CEO at Sizmek, talks with Alex Wunschel. (German only)