DMEXCO 2022: Top sessions on retail media

Retail media offers plenty of exciting opportunities for advertisers to establish a brand, so it’s no surprise that it attracted a lot of attention at DMEXCO 2022. We’ve summarized the most important sessions.

Why is retail media booming?
Image: © DMEXCO

The retail media market is thriving

Retail media is booming! From major players to small brands, businesses are increasingly using marketplaces and online shops to position themselves on the market, gain customers, and sell products. And no wonder, since digital advertising is more popular than ever. And the obvious next step is to place online ads where your target group will find them when they go looking for products. Then all they have to do is click through to the product with minimal effort. At the same time, retail media is significantly more cost-effective than large-scale advertising campaigns, and a successful retail media strategy can substantially boost revenue. And last but not least, the imminent end of third-party cookies is encouraging many marketers to turn to retail media to reach new target groups.

At DMEXCO 2022, we heard renowned speakers talk about the future potential of retail media and the role it currently plays for brands.

The most important retail media sessions from DMEXCO 2022

Why is retail media booming, what opportunities does it deliver, and what are its future prospects? Those are just a few of the intriguing questions discussed by experts in their sessions at DMEXCO 2022.

And to make sure that you have all the latest information about retail media at your fingertips, you can now take advantage of DMEXCO On-Demand to access all the key conference talks and masterclasses online.

#1 Status quo and trends in retail media

“Retail media means giving brands access along the entire to the customer journey”, according to Patricia Grundmann (Director Retail Media, OBI First Media Group). The retail media expert joins Torsten Ahlers (Managing Director, MediaMarktSaturn Marketing Services, Robert Jozic (Managing Director, Schwarz Media GmbH), Andreas Schwabe (Partner & Director, Boston Consulting Group), and Holger Schmidt (Owner, to take a look at the latest developments in retail media and predict the trends we can expect over the next few years.

#2 Retail media: Utilizing valuable data

The industry has long been worrying about the fact that marketers will have to find new tracking methods when options like third-party cookies are no longer available. Is that driving the retail media boom? After all, retail media at least gives advertising space providers a way to access high-quality customer data. This summit brings together Michael Gartner (Head of Shopmanagement & Brand Relations, Peek & Cloppenburg KG), Sabine Jünger (VP Advertising Services, OTTO), Jessica Koch (VP New Business & Retail Media, Parfümerie Douglas GmbH & Co. KG), Christian Raveaux (Head of Customer Insights & Media, REWE GROUP), Richy Ugwu (Founder & CEO, unea), and Holger Schmidt (owner, to discuss the extensive opportunities that retail media offers for using data, and how brands can take an omnichannel approach to leveraging this advantage.

#3 From consumption to experience: The future of retail

“We believe that the future of retail is omnichannel”, says Dr. Karsten Wildberger, CEO of MediaMarktSaturn Retail Group. His keynote shares valuable insights, including his company’s extensive experience with retail media, and how and why brands can use retail media to make the customer experience their top priority.

Become a retail media expert thanks to DMEXCO

If you cannot get enough about retail media, then download our free guide to retail media – definitely the most important advertising concept around right now – and immerse yourself in the world of retailing.

You can also visit our DMEXCO On-Demand platform to access all the sessions, keynotes, lectures, and much more from DMEXCO 2022 – completely free of charge. Don’t miss it!