DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
Do the different markets vary when it comes to CTV?
What does an ideal media mix look like? And what role does CTV play in it?
What should agencies pay attention to in the future?
Walled gardens: what do we need to know about them?
What does the TV consumption of the future look like?
What driving forces are needed for the topic of CTV to really gain momentum in Germany?