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The popularity of videos in digital marketing has boomed in recent years. It is hard to imagine an online world without them, with scores of Internet users clicking on them all over the globe. With over 1.5 billion users and more than a billion hours...
The top 5 e-learning platforms for your learning success
New technologies are also driving education forward. Online tools such as e-learning platforms enable learners to digitally further their knowledge in preparation for the future. Here, we present the 5 most useful e-learning platforms.
Livestream shopping: the future of online shopping?
From "Douglas Live" to "Tchibo Live", livestream shopping is on the up. So, what opportunities does this format offer, and how can you convert digital experiences into sales? Our story reveals the answers to these questions and more.
10 ways to effectively invest your paid media budget in B2B
After many companies cut their paid media budgets last year due to the pandemic, the B2B sector is now being increasingly invested in again. Our story reveals how to fully leverage your paid media budget!
Programmatic video: moving images and programmatic advertising cleverly combined
Linear TV advertising and traditional video ads are usually wasted on a lot of people. That’s why programmatic video advertising is paving the way for the future, because it allows campaigns to be targeted and placed much more efficiently.
TikTok advertising: Overblown hype or marketing must-have?
Social media platform TikTok may be on the rise, but so far, only a few companies have used it to advertise their brand – so is its potential being wasted? Read on to learn how to make the TikTok trend work for you.
DMEXCO marketing precap part 5: performance marketing trends of 2021
In part 5 of our 2021 marketing precap, Klickwunder’s Michel Ramanarivo ventures an outlook on the 6 performance marketing trends that will shape digital advertising in 2021. Technology, addressing, and format will be what it’s all about!
Visual commerce – the immense power of visualization
Visual elements play a vital role in marketing. However, only a few brands utilize their full potential when it comes to imagery and visual content. The opportunities that visual commerce offers are immense.
B2B Marketing: How to successfully tap into new target groups
Whether with social selling, video advertising, a new online store or B2B platforms, if you want to win over new target groups while they're on the go, it is particularly important in B2B marketing to forge new paths and test innovative formats.
When it comes to branded content, attitude matters
You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.