Posts under the Topic:

Video

The popularity of videos in digital marketing has boomed in recent years. It is hard to imagine an online world without them, with scores of Internet users clicking on them all over the globe. With over 1.5 billion users and more than a billion hours...
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Marketing
Marketing
16.09.2020
When it comes to branded content, attitude matters
You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.
Marketing
Marketing
13.08.2020
Conducting sales talks in coronavirus times – here’s how
Sales is one of the business areas that have been hit the hardest by the social distancing restrictions required during the coronavirus crisis. In this article, you can read how to conduct successful sales talks even without direct contact and what tools can help you.
Marketing
Marketing
15.07.2020
Positive energy! How emotional marketing wins the hearts of customers
Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.
Resources
02.03.2020
Guide: How to plan a successful cross-media campaign
A good marketing campaign involves different communication channels in the effort to reach the target group in multiple ways. In our guide, you can read how to develop an expedient cross-channel strategy.
13.02.2020
CTV: Sven Hagemeier on the success model of Connected TV
Although the use of Smart TVs is on the rise, Connected TV still remains in its infancy for us. Sven Hagemeier talks to our host Alex about the potential of CTV as an innovative advertising tool.
Resources Marketing
04.02.2020
Guide: TikTok marketing – here’s how to use the video app for your business
Nearly no app is currently experiencing rates of growth as high as TikTok is. Some companies have already successfully placed themselves on the video platform. What do the best practices look like, and what can you learn from them for TikTok marketing?
Media
Media
10.01.2020
Twitch marketing for companies: far more than an insider’s tip
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
Media
Sponsored Episode
07.11.2019
Alexander Präkelt from Google speaks about YouTube in brand communication
YouTube reaches 45 million adults a month in Germany. How can brands benefit?
One click to the essence: To-the-point videos with GoEssential
Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?
Marketing
Marketing
10.05.2019
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?