Posts under the Topic:

Video

The popularity of videos in digital marketing has boomed in recent years. It is hard to imagine an online world without them, with scores of Internet users clicking on them all over the globe. With over 1.5 billion users and more than a billion hours’ worth of videos played each month, YouTube has established itself as the second-largest search engine after Google. On social media, short videos in the form of stories are a content format that is in particularly high demand. Mobile advertising with online videos Whether smartphones, tablets or laptops, the sustained growth of mobile usage has fueled mobile advertising. Videos in particular are incredibly popular snackable content among user...
Show more
Twitch: Achieving streaming success through community building
Streaming platform Twitch continues to gain users thanks to its community building. We took a closer look at how Twitch operates, who uses it, and how marketers can ensure that their content reaches their target groups.
DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
A glimpse into the tube: what does the future of TV hold?
TV is a medium that has captivated the masses for as long as we can remember. In our new guide, we give you an overview of the latest TV trends and where advertisers now need to get on board.
TV streaming in 2022: These trends are revealed in the Zattoo report
The Zattoo TV Streaming Report 2022 reports on television habits, now and in the future. Read our story to find out what marketers need to know about their target group these days.
Greater control of digital campaigns in connected TV
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.
YouTube: 2022 has multiple new features in store
Listen up, content creators! A range of new YouTube features are planned for 2022. Read on to find out what’s changing and what features and formats creators can look forward to!
Here’s everything that’s changing on Instagram in 2022
2022 will be a significant year for Instagram. After Mark Zuckerberg’s image platform recently came under fire, Meta now wants to implement some changes to lighten the mood and get back on people’s good side.
3 top speakers reveal their priorities and expectations for DMEXCO @home 2021
DMEXCO @home 2021 is drawing closer. We talked to Judith Bremer from IBM iX, Daniel Schulten from netzkern, and Thomas Wlazik from TikTok about their current focus and what they’re hoping to gain from the digital trade show.
Conference Highlights Part I
Like every year, the DMEXCO Conference offers you the agony of choice. To make it easier for you to get an overview, here is a small foretaste of the input that awaits you at DMEXCO @home 2021:
DMEXCO Company Sneak Peek 2021
In 4 weeks it's about to happen: DMEXCO @home 2021 kicks off. As every year, exciting exhibitors will be there to boost your business.