Posts under the Topic:
Video
10.01.2020
Twitch marketing for companies: far more than an insider’s tip
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
Media
Sponsored Episode
07.11.2019
Alexander Präkelt from Google speaks about YouTube in brand communication
YouTube reaches 45 million adults a month in Germany. How can brands benefit?
27.09.2019
One click to the essence: To-the-point videos with GoEssential
Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?
10.05.2019
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
14.03.2019
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
08.01.2019
Facebook maneuvers its YouTube competitor into position
After getting off to a moderate start, Facebook Watch is now set to grow. Is it worthwhile for companies to be present here?
05.01.2019
What all does the app with the sing-along videos have to offer?
The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.
06.11.2018
DMEXCO 2018 as a 360° VR Video
Bring DMEXCO memories back to life
19.10.2018
Upright videos in marketing: Why, what and where
Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?
17.10.2018
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete