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News and must-read facts: our DMEXCO stories contain intriguing insights into the topic of programmatic advertising. We give you an overview of the potential of programmatic ads and explore what’s going on right now in the industry. Read about astounding use cases and let longstanding and lesser-known (but budding) members of the DMEXCO community enlighten you on how to put the strategy into practice in your advertising. Ready to boost your knowledge? Then dive right in! Programmatic advertising – a new era for the advertising industry The topic of programmatic has practically revolutionized online marketing and completely transformed how we (can) advertise. Only a few years ago, media trading was still incredibly arduous. Advertisers had to ...
How to optimize your marketing using adtech
Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.
3 hours ago
State of DOOH: The trends advertisers need to know
Advertising posters, billboards, banners, and video screens – out-of-home advertising is a proven marketing measure. But we’re now seeing significant growth in the digital out-of-home segment, so read our guide to find out more about the trends.
Will the phoenix soon be streaming from the ashes? New advertising partnerships at Netflix and other providers.
It’s no secret that life isn’t easy for many providers of streaming services right now. But Netflix and Disney recently took the market by surprise with some clever moves. Find out everything you need to know about the new advertising partnerships here.
Multi-store systems in e-commerce – the must-knows
Different products, different target groups, different customer support – e-commerce platforms are a key management tool in the day-to-day business of online retailers. Read here which multi-store systems pay off and why.
DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
Augmented reality headsets: Google’s future plans in the AR/VR business
Things have turned fairly quiet with regard to Google Glass, but Google might currently be polishing up new plans in the AR headset segment now that it has bought the AR startup Raxium, which specializes in augmented reality displays.
2021 saw the digital display advertising market grow by over €1 billion
The Online-Vermarkterkreis (OVK), part of the Bundesverband Digitale Wirtschaft e.V. (BVDW), published the latest market figures for digital advertising in March 2022, showing that the digital advertising market grew significantly in 2021.