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OOH

OOH is the abbreviation for “out of home” and encompasses all forms of outdoor advertising, in other words advertising media in a public space, such as: billboards, city light posters, advertising columns, ambient advertising, and transport advertising. OOH advertising makes up around six percent of the total advertising market. The proportion of digital outdoor advertising (digital out of home, or DOOH for short) in the outdoor advertising market is experiencing strong growth, already accounting for more than 15 percent and being hailed by many as the next big thing in outdoor advertising. Digital out of home – up close and...
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Ambush marketing: capitalizing on mega-events like EURO 2024
The 2024 European soccer championships will draw droves of people to the stadiums and screens. However, the fierce competition will extend beyond the playing field – and ambush marketing is the ultimate tactic for companies to leverage the hype.
Sustainable advertising – smart and efficient
Is sustainable advertising possible? We explore what constitutes responsible media planning and how it works.
State of DOOH: The trends advertisers need to know
Advertising posters, billboards, banners, and video screens – out-of-home advertising is a proven marketing measure. But we’re now seeing significant growth in the digital out-of-home segment, so read our guide to find out more about the trends.
Conference Highlights Part II
More than 160 hours of content and over 400 speakers: This year's DMEXCO Conference program offers you a variety of exciting insights, practice-oriented master classes and keynotes that look into the future of digital business. Here you can find some of the sessions that will inspire you on September 7 & 8!
“Programmatic out of home has reached the streets”
Will traditional billboard advertising soon be a thing of the past? Programmatic out of home is still relatively new, but many are hailing it as the next big thing in outdoor advertising. Is this optimism well placed? We found out.
10 ways to effectively invest your paid media budget in B2B
After many companies cut their paid media budgets last year due to the pandemic, the B2B sector is now being increasingly invested in again. Our story reveals how to fully leverage your paid media budget!
Using adtech efficiently: more time for better media management
Ad-tech solutions are vital to modern media planning. However, it makes little sense to merely optimize the structure of campaigns. It is much more important to make time for creativity and innovation.
Programmed for the future: Five programmatic advertising trends
Despite all the prophecies of doom and fears, programmatic advertising continues to scoop up a steadily increasing share of the advertising market. Here you can read about the five programmatic advertising trends that will shape the online marketing cosmos in 2020 and beyond.