Posts under the Topic:

Mobile

The world in your pocket, endless possibilities in your hand: mobile Internet use makes it possible. Virtually every day-to-day activity can be taken care of with a smartphone nowadays. Mobile shopping, payment, work, social interaction, inform...
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Resources Marketing
20.08.2020
Guide: on the path to success with mobile app marketing
In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.
Customer experience in 5G: new perspectives for m-commerce and IoT?
The new 5G cellular standard is pushing the door to the future wide open, creating entirely new opportunities for mobile commerce, particularly in the e-commerce segment. It also represents a milestone in the advancement of IoT, the Internet of Things.
90° turn: Vertical storytelling
Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.
Marketing
Marketing
08.04.2019
Mobile advertising trends from China, Europe and the USA
From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.
Resources
Resources
19.03.2019
Topic Mobile: The E-Book
13 articles on Business, Media, Marketing and Technology for free download
Marketing
Marketing
03.03.2019
Earn more with apps
The use of apps is increasing worldwide, thus increasing sales opportunities for retail and media, connecting sales channels and attracting young target groups.
Media
Media
01.03.2019
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.
Media
Media
28.02.2019
Benefits promote usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.
How smartphones are changing buying patterns
Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important
Business
Business
27.02.2019
Mobile first, creation first
It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.