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The world in your pocket, endless possibilities in your hand: mobile Internet use makes it possible. Virtually every day-to-day activity can be taken care of with a smartphone nowadays. Mobile shopping, payment, work, social interaction, inform...
Customer experience in 5G: new perspectives for m-commerce and IoT?
The new 5G cellular standard is pushing the door to the future wide open, creating entirely new opportunities for mobile commerce, particularly in the e-commerce segment. It also represents a milestone in the advancement of IoT, the Internet of Things.
90° turn: Vertical storytelling
Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.
Mobile advertising trends from China, Europe and the USA
From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.