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Contactless payment is increasingly being embraced by German customers – paying using a mobile phone has now become an incredibly popular method alongside using a regular bank card. Whether in a small boutique or supermarket, the advantages are clear: your smartphone is always ready at hand and the payment process is quicker than rummaging through your purse or wallet for the right cash. It’s no surprise then that the mobile market is booming and payment behaviors are permanently changing. According to a study conducted by the German market research institute “GfK” on retail payment trends in 2021, payment habits have clearly shifted toward contactless payment. There has also been a significant rise...
Experiential commerce: experience before price
Price has long been the most important differentiator in retail, but that is changing.
Free e-book download: Topic focus Mobile in Digital Business
13 articles on Business, Media, Marketing and Technology for free download
Individual pricing by purchasing power and social behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
How Apple and Google are changing the way people pay
Why things are changing when it comes to payment in Germany and how online and offline retail can benefit from it.
Investment trends 2019: Follow the money
E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
Why ‘Initiative Q’ belongs to the marketing textbook
You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.
China mutating into Silicon Dragon
Silicon Valley is considered the center of digitalization, but China is pushing hard to conquer the technology throne.
The Future’s Successful Generation of Entrepreneurs
At DMEXCO, the future's successful generation of entrepreneurs will meet in the Start-up Village for two days.