Social Media Schau: Episode 9 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Finally Bringing Clarity to the Social Media Update Jungle
New features every week, new platform dynamics, new hype cycles. Anyone responsible for social media knows the problem: everyone is talking, but hardly anyone is providing context.
This is exactly where Social Media Schau comes in.
Verena Gründel, host and Director Brand & Communications at DMEXCO, and Nemo Tronnier, founder and managing director of Social DNA, filter out three to five topics each week that truly matter—and don’t just tell you what’s happening, but also what you should do next.
This Week’s Topics
1. Instagram brings “Your Algorithm” to the main feed
Users can directly specify which topics they want to see in their main feed. More control for users, less reliance on pure algorithmic recommendations.
2. LinkedIn launches Creator Marketplace
LinkedIn is bringing brands and business influencers together through a dedicated marketplace. B2B influencer marketing now has an official home.
3. Meta uses off-site activity for feed and AI personalization
Meta AI will reportedly be able to use information about websites users have visited to personalize both feed recommendations and AI-generated responses.
