Social Media Schau: Episode 1 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond?
Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Finally Bringing Clarity to the Social Media Update Jungle
New features every week, new platform dynamics, new hype cycles. Anyone responsible for social media knows the problem: everyone is talking, but hardly anyone is providing context.
This is exactly where Social Media Schau comes in.
Verena Gründel, host and Director Brand & Communications at DMEXCO, and Nemo Tronnier, founder and managing director of Social DNA, filter out three to five topics each week that truly matter—and don’t just tell you what’s happening, but also what you should do next.
This Week’s Topics
1. Meta focuses on AI avatars
Mark Zuckerberg is working on training an AI version of himself (“Zuck Bot”) that can represent him in meetings. At the same time, Meta is developing AI profiles for all users on Facebook and Instagram.
2. Majority supports social media age limits
A YouGov survey shows that support for a social media ban for users under 16 is growing significantly in Germany—especially among parents. The EU emphasizes, however, that bans alone are not enough.
3. WhatsApp tests subscription model
WhatsApp is experimenting with a subscription (“WhatsApp Plus”). For around €2.49 per month, users get additional personalization options and extended features. The test is currently running on Android, while the core version remains free.
Tune in now!
