Social Media Schau: Episode 6 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond?
Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Finally Bringing Clarity to the Social Media Update Jungle
New features every week, new platform dynamics, new hype cycles. Anyone responsible for social media knows the problem: everyone is talking, but hardly anyone is providing context.
This is exactly where Social Media Schau comes in.
Verena Gründel, host and Director Brand & Communications at DMEXCO, and Nemo Tronnier, founder and managing director of Social DNA, filter out three to five topics each week that truly matter—and don’t just tell you what’s happening, but also what you should do next.
This Week’s Topics
1. LinkedIn cracks down on AI slop and detects it in 94% of cases
LinkedIn plans to downrank generic AI posts, engagement bait, and automated comments. Its own model detects AI content with a 94% accuracy rate in tests. AI assistance remains allowed.
2. YouTube reshapes video search with Ask YouTube and Gemini Omni
Google introduced Ask YouTube: a conversational AI search that answers complex queries using both Shorts and long-form videos. For creators and brands, this could fundamentally change content discovery.
3. WhatsApp gets Incognito mode for AI chats
Meta is introducing an Incognito mode for Meta AI on WhatsApp. Conversations are processed privately, not stored, and according to Meta, not used for training purposes. Relevant for trust, privacy, and sensitive topics.
Tune in now!
