Social Media Schau: Episode 17 [GER]

What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.

Social Media Schau: Hosts Verena Gründel and Nemo Tronnier
Image: © Koelnmesse

Finally Bringing Clarity to the Social Media Update Jungle

New features every week, new platform dynamics, new hype cycles. Anyone responsible for social media knows the problem: everyone is talking, but hardly anyone is providing context.

This is exactly where Social Media Schau comes in.

Verena Gründel, host and Director Brand & Communications at DMEXCO, and Nemo Tronnier, founder and managing director of Social DNA, filter out three to five topics each week that truly matter—and don’t just tell you what’s happening, but also what you should do next.

This Week’s Topics

1. HateAid wants Meta smart glasses pulled from stores

HateAid considers the sale of certain Meta smart glasses in Germany potentially illegal and has filed a criminal complaint against Meta and several retailers.

2. LinkedIn now ranks comments by personal relevance

Instead of chronological order, you’ll now see comments that match your interests, connections, and activity first. Relevance now beats speed.

3. Claude gets an invisible watermark

Since August 2, Anthropic has automatically added invisible watermarks to generated text and files to comply with the EU transparency code. The watermark remains intact even when content is copied.

Tune in now!

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