Social Media Schau: Episode 4 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond?
Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Finally Bringing Clarity to the Social Media Update Jungle
New features every week, new platform dynamics, new hype cycles. Anyone responsible for social media knows the problem: everyone is talking, but hardly anyone is providing context.
This is exactly where Social Media Schau comes in.
Verena Gründel, host and Director Brand & Communications at DMEXCO, and Nemo Tronnier, founder and managing director of Social DNA, filter out three to five topics each week that truly matter—and don’t just tell you what’s happening, but also what you should do next.
This Week’s Topics
1. Instagram removes millions of fake followers
Instagram has launched the so-called “Great Purge,” deleting millions of fake and inactive accounts. Even mega profiles like Cristiano Ronaldo lost several million followers overnight. The cleanup could further shift the focus toward authentic reach and real engagement metrics.
2. Leaving X: A strategic mistake?
Designated Minister-President Cem Özdemir has criticized his own party’s decision to leave X, calling it a strategic mistake. As more organizations distance themselves from the platform, the debate highlights how important visibility and political communication on social media still are.
3. LinkedIn Ads coming to Amazon’s ad network
A major strategic move for B2B marketing: LinkedIn Ads will soon be available through Amazon’s advertising network. This will allow advertisers to target professional audiences by job title, industry, or seniority across Connected TV for the first time.
Tune in now!
