Social Media Schau: Episode 12 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Finally Bringing Clarity to the Social Media Update Jungle
New features every week, new platform dynamics, new hype cycles. Anyone responsible for social media knows the problem: everyone is talking, but hardly anyone is providing context.
This is exactly where Social Media Schau comes in.
Verena Gründel, host and Director Brand & Communications at DMEXCO, and Nemo Tronnier, founder and managing director of Social DNA, filter out three to five topics each week that truly matter—and don’t just tell you what’s happening, but also what you should do next.
This Week’s Topics
1. FINALLY: WhatsApp introduces usernames without phone numbers
Users will no longer have to share their private phone number. With usernames, WhatsApp becomes more anonymous. However, security experts are already warning about an increase in fake accounts and identity theft.
2. TikTok Mini Dramas: A new format for brands
Short, serialized soap opera-style videos are booming on TikTok. Brands can now join the trend with branded episodes and promote them through the new “Growth Max” ad product. Users can even pay to unlock new episodes.
3. The new dream job: Why kids want to become influencers
A global study by The Conversation reveals a clear trend: from Norway to the U.S., becoming a social media creator is now the number one career aspiration among children.
