Social Media Schau: Episode 13 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Finally Bringing Clarity to the Social Media Update Jungle
New features every week, new platform dynamics, new hype cycles. Anyone responsible for social media knows the problem: everyone is talking, but hardly anyone is providing context.
This is exactly where Social Media Schau comes in.
Verena Gründel, host and Director Brand & Communications at DMEXCO, and Nemo Tronnier, founder and managing director of Social DNA, filter out three to five topics each week that truly matter—and don’t just tell you what’s happening, but also what you should do next.
This Week’s Topics
1. Google takes Social SEO to the next level
Instagram, TikTok, X, and YouTube can now be connected to Google Search Console as Platform Properties. This makes Social SEO officially measurable for the first time.
2. Meta’s first in-house AI image generator sparks controversy
With Muse Image, Meta has launched its first fully in-house AI image model directly in its apps. The controversial feature allows users to create new AI images based on public Instagram profiles by tagging them with @.
3. Meta expands AI ad labels
Meta is introducing new disclosure labels for AI-generated and AI-edited ads on Facebook and Instagram, improving transparency around AI-created advertising.
4. WhatsApp tests a green live status indicator
A new beta version of WhatsApp includes a green status dot that could soon show when contacts are currently active.
