Social Media Schau: Episode 33 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Finally Bringing Clarity to the Social Media Update Jungle
New features every week, new platform dynamics, new hype cycles. Anyone responsible for social media knows the problem: everyone is talking, but hardly anyone is providing context.
This is exactly where Social Media Schau comes in.
Verena Gründel, host and Director Brand & Communications at DMEXCO, and Nemo Tronnier, founder and managing director of Social DNA, filter out three to five topics each week that truly matter—and don’t just tell you what’s happening, but also what you should do next.
This Week’s Topics
1. Facebook floods Google Search with millions of AI-generated pages
According to SEO analyses, Meta has indexed more than 6 million “Facebook Answers” pages for Google Search. AI summarizes Facebook content to create these pages. Experts criticize the practice as mass-produced search engine spam.
2. The Blue Wave hits Meta’s AI expansion
Democrats have won control of both chambers of Congress in the US midterms and even secured the governorship of Texas. The new governors of Texas, Ohio, and Georgia want to halt new data center construction or impose strict requirements. Meta therefore expects significantly tougher approval processes.
3. Snapchat’s growth is slowing to a crawl
Snapchat now has 495 million daily active users, just 2 million more than in the previous quarter. User numbers are stagnating in Europe and North America.
