Social Media Schau: Episode 23 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Finally Bringing Clarity to the Social Media Update Jungle
New features every week, new platform dynamics, new hype cycles. Anyone responsible for social media knows the problem: everyone is talking, but hardly anyone is providing context.
This is exactly where Social Media Schau comes in.
Verena Gründel, host and Director Brand & Communications at DMEXCO, and Nemo Tronnier, founder and managing director of Social DNA, filter out three to five topics each week that truly matter—and don’t just tell you what’s happening, but also what you should do next.
This Week’s Topics
1. LinkedIn approaches 8 million users in Germany
LinkedIn now has 7.9 million monthly active users in Germany, up 2.6% over the past six months.
2. TikTok remains the growth champion
TikTok now has 28.9 million monthly active users in Germany, growing by almost 6% over the past six months.
3. Instagram pulls well ahead of Facebook in Germany
Instagram now has 49.8 million monthly active users and grew 3.3% over the past six months, compared with just 1% previously. Facebook remains virtually unchanged at 32.2 million.
4. YouTube launches its Shopping Affiliate Program in Germany
Creators can tag products from retailers such as MediaMarktSaturn, OTTO, Kaufland, and ABOUT YOU directly in their videos and earn a share of resulting sales.
5. Algospeak: When social media changes the way we speak
“Seggs” instead of “sex,” emojis instead of certain terms, and altered spellings—all designed to bypass automated filters. Algorithms are no longer just shaping what we see, but also how we speak.
