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How smartphones are changing buying patterns

Whether at home or on the road, streaming or shopping – instead of laboriously booting up our laptops and computers, we quickly pull out our smartphone or tablet. There is no doubt that the mobile market is booming. For marketers, this means a series of changes. Mobile use is changing buying patterns, bringing new payment options, new ad formats and new ways to collect data. Apps, in particular, offer advertisers a number of new opportunities that they should definitely take advantage of.

In our e-book we have summarized a series of articles in the categories Business, Media, Marketing and Technology. There you will find current figures, data and facts on the subject of mobile in digital business. You’ll also learn all about the trends you should be looking for now. Practical examples show you how it works.

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These are the topics in our e-book:

Business

  • Mobile first – Creation first
  • How Progressive Web Apps are stoking mobile commerce

 

Media

  • Facts and figures on mobile use in Germany
  • 3 Trends in Mobile Advertising
  • Benefits promote usage
  • How wearables contribute to customer loyalty
  • WhatsApp: The giant is opening up to business

 

Marketing

  • Mobile data – and it’s added value for marketing

 

Technology

  • How smartphones are changing buying patterns
  • China mutating into Silicon Dragon
  • Five trends in the mobile communications market
  • Why 5G will turn everything upside down
  • How Apple and Google are changing the way people pay
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