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Affiliate marketing is an online marketing method used by companies to advertise products and services. The company (or “merchant”) teams up with a collaboration partner (or “affiliate”), who places links (in the form of...
Affiliate marketing: here are the trends of the future
Amid the coronavirus pandemic, brands with an affiliate marketing strategy in place stormed ahead of the competition in 2020. In this story, we explore why that was the case and where the latest affiliate marketing trends are heading.
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.