Affiliate marketing is an online marketing method used by companies to advertise products and services. The company (or “merchant”) teams up with a collaboration partner (or “affiliate”), who places links (in the form of banner displays, pop-ups, or text links) on the affiliate’s website, blog or social media profile, in order to reach the merchant’s target group. In return, the affiliate receives a commission that can be calculated based on a range of cost-per-action models.
How is affiliate marketing structured?
As a performance-oriented marketing tactic, affiliate marketing normally has four strands:
#1 Affiliate partner/publisher: Promotion for commission