Posts under the Topic:

Dialog Marketing

7 rules for conducting successful sales talks
To conduct successful sales talks, it’s not enough to just give as much product information as possible. Closing a deal depends on very different factors. We have summarized the 7 most important rules.
Media Resources
20.10.2020
Guide: Planning your social media budget wisely
For a while now, being active and engaging with customers on social media has been an absolute must for companies, regardless of their size. Implementing a social media strategy is resource-intensive. But how can you plan your social media budget wisely?
Marketing
Marketing
30.07.2020
Intelligently intertwining the customer experience with customer engagement
A good customer experience is only one aspect of a sustainable customer strategy. Additionally focusing on customer engagement measures enables you to deepen customer relationships and strengthen your brand awareness.
Business
Business
19.06.2020
Does an agency need attitude?
Companies usually communicate their attitude proudly and publicly to the outside world through their mission statement. Are attitude and purpose needed, and maybe even crucial, for agencies as well?
From chief marketing officer to chief customer officer: the new role of the CMO
Chief marketing officers are becoming an endangered species: in many companies they are either being axed or renamed. In order to hold their ground, CMOs must take on a new role and develop a new understanding of themselves.
Marketing
Marketing
25.03.2020
Experts on the right communication strategy to adopt in the coronavirus era
How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.
Marketing
Marketing
13.02.2020
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
Marketing
Marketing
17.12.2019
Referral marketing: nothing is more valuable than good referrers
The ratings of satisfied customers are essential for a company's success. The referral rate is therefore one of the most important KPIs for companies. In this story you will learn how to determine this rate and what can be deduced from it.
Marketing
Marketing
09.12.2019
Rethinking messenger marketing – what now after the WhatsApp newsletter ban?
Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.
Technology
26.09.2019
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience