Posts under the Topic:
Dialog marketing
26.09.2019
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
24.09.2019
Checklist for an optimal omnichannel customer service
The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.
23.09.2019
Messengers in corporate communications: more than notifications with emojis
Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.
20.09.2019
Live chat in the web shop: product competence meets spelling skills
While live chats have become standard in online commerce, video chats are slow to gain acceptance. The reason is trivial.
05.09.2019
Is messenger marketing coming to an end?
We will show you what all WhatsApp, Apple, etc. can do for businesses.
22.08.2019
Stop the bombardment! Why conversations with customers are so important for companies
We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.
02.07.2019
Don’t forget the emotional connection
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
28.06.2019
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
27.06.2019
Matthias Mehner: Messenger marketing and the future of customer communication
Messengers enable conversational marketing on a grand scale. What do brands need to know now?
16.05.2019
Social media and B2B – it works after all!
Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.