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Diversity & Inclusion

Although there’s still a long way to go, diversity & inclusion are increasingly becoming routine in the business world – and opening up huge potential for companies. Various studies have demonstrated that diverse teams work especially successfully. What other opportunities do diversity & inclusion offer? The particular advantages of diverse teams Diversity & inclusion are about appreciating all human beings and embracing their differences – whether ethnicity, religion, gender, age, or education. Or, in other words, diversity & inclusion aim to empower people by respecting everything that makes them unique. Companies that put diversity and inclusion into practice benefit in a number of ways: Being open to diversity enriches teams by giving...
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Women at the BVDW: a four-year action plan – what’s happened in that time?
“The imbalance is obvious, and we aim to counteract it. ..." The German Association for the Digital Economy had adopted its action plan to iron out that discrepancy in 2018. Four years later, we want to take a look back: What’s happened?
Yes to diversity marketing, no to social washing
More and more customers are expecting diversity from companies. Diversity marketing therefore offers enormous potential for brands – as long as the campaigns are credible. Our story explores how that can be achieved.
Guide: Bringing about diversity and inclusion in the workplace
Diversity and inclusion in the workplace are highly topical issues in boardrooms right now. But what’s it all about? And how can we shape the transformation to a tolerant and appreciative corporate culture? Our guide gives you an overview.
Interview with Dr. Emilia Roig: How diverse is the marketing industry in reality?
From Women’s Day to Black History Month and Pride Week, marketing is currently caught up in celebrating diversity. Brands like to present themselves as liberal and modern, but when you dig below the social media posts emblazoned with rainbow flags, what is life really like in the marketing industry? We talked to Emilia Roig to find out. Recently voted “Most Influential Woman of the Year” for the Impact of Diversity Prize 2022, she shared her views on challenging and sensitive topics such as discrimination, equality, and diversity.
Adidas celebrates diversity and shows bare breasts
Adidas recently caused a stir with an ad campaign for sports bras. Why? Instead of using images of the new bras, the sports gear giant opted for bare breasts. Adidas’s intention was to promote diversity and body positivity.
Ann-Katrin Schmitz, what can B2B companies learn from influencers?
Influencers are becoming increasingly important in marketing. We interviewed Ann-Katrin Schmitz to find out what B2B companies can learn from personal brands.
New work: how the quest for a purpose is reshaping the world of work
In the end, it took a pandemic to turn our work habits on their head from one day to the next. However, the coronavirus outbreak merely accelerated trends that were already happening.
Ad Girls Club still pushing for a stop to sexism in the advertising industry
In response to allegations of sexism in the German advertising industry, a handful of female activists formed the Ad Girls Club in 2020. Their demands have now been heard by the German General Association of Communication Agencies (GWA).
What can women’s networks offer today?
Business women’s networks are booming, with everyone talking about them – as evidenced by hashtags like #femalepower and #femalebusiness on social media. We asked four successful women about the advantages of women’s networks.
DMEXCO 2021: well worth a second look
DMEXCO was once again full of fascinating insights, extremely interesting discussions, and forward-looking innovations this year. Here, we recap our highlights from the digital expo.