Posts under the Topic:
Leadership
Shaping the future through a visionary leadership style, charisma and a convincing demeanor – the concept of leadership is in demand in companies. Leaders are characterized by courageous and intelligent leadership and, with their fresh ideas, are able to inspire employees to realize the company’s vision. Although leadership is also required in management, the two fields can be clearly distinguished from one another.
“The only definition of a leader is someone who has followers.” (Peter Drucker)
Management covers the organizational tasks that go hand in hand with the manager role in the form of administration. Leadership is characterized above all by the interaction between the leader and follower. It is about conveying character traits, situation-dependent behavior and values...
DMEXCO 2024 – premiere of the CMO Summit
DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited platform just to CMOs when it hosts the very first CMO Summit. We all know that digital marketing makes the world go round, so you won’t want to miss it!
30.08.2024
Diversity, equity, and inclusion: Is the ad industry a trailblazer?
DEI stands for diversity, equity, and inclusion – three terms that should shape the marketing world, both internally and externally. But what’s really happening with equal opportunities? And what’s being done to move things forward?
18.06.2024
Women’s Day: impactful initiatives, people, & ideas
To celebrate International Women’s Day and all the fascinating and inspiring women in the digital industry, we have selected 9 initiatives and female leaders who you should get to know closer.
08.03.2023
Women at the BVDW: a four-year action plan – what’s happened in that time?
“The imbalance is obvious, and we aim to counteract it. ..." The German Association for the Digital Economy had adopted its action plan to iron out that discrepancy in 2018. Four years later, we want to take a look back: What’s happened?
30.06.2022
Latest Stories
Digital vs. analog – how to make your office paperless
In spring 2022, the National Association of Statutory Health Insurance Funds (GKV) caused a stir in Germany. When making a statement on mandatory COVID-19 vaccinations, it claimed that there simply wasn’t enough paper to write to all insured persons due to a severe shortage.
27.04.2022
How Job Aid Ukraine aims to help war refugees
Shortly after the war in Ukraine broke out, Marcus Diekmann set up Job Aid Ukraine to offer fresh prospects to refugees. We sat down with him to talk about his initiative.
11.04.2022