Posts under the Topic:
Leadership
Digital leadership: Five practical tips for CDOs
The CDO's mission is clear: to drive digital transformation. But an understanding of technology alone is not enough to take on this role. Five practical tips will help you to master digital transformation in your company.
27.02.2020
In a conversation with Alex Wunschel, Dr. Brennan Jacoby explains his philosophy of trust and shows how much philosophy, trust and success in business have to do with each other.
Goodbye productivity killers: 20 tips on how to create efficient meetings
Do you find yourself having to attend meeting after meeting and you don’t know when you’ll get your actual work done? If so, then there is an acute need to make your meetings more efficient! Find out here which adjustments you can make so that your meetings bring better results in less time.
30.01.2020
As Global CMO of SAP, Alicia Tillman talks to our host Dominik about the role of purpose-driven marketing and a customer-centric, emotional approach in business success.
Building a sales team – how to find the perfect candidates
Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.
Why you shouldn’t write off agencies when it comes to digitalization issues
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
Upskilling the modern CMO
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
