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Developer Relations – Why software vendors should invest in DevRel
Developer relations, or developer marketing, is seen as one of the top trends in the digital economy. IT and tech companies enjoy huge economic benefits from a direct line to external developers.
“Attitude matters” is the motto of DMEXCO 2020
What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.
18.02.2020
Goodbye productivity killers: 20 tips on how to create efficient meetings
Do you find yourself having to attend meeting after meeting and you don’t know when you’ll get your actual work done? If so, then there is an acute need to make your meetings more efficient! Find out here which adjustments you can make so that your meetings bring better results in less time.
GDPR in newsletter marketing – How to create legal certainty
The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.
14.02.2020
Toolkit: 21 tools for social media management at a glance
Social media tools help companies implement their marketing strategies across different social media channels. Planning, posting, analyzing, managing – all this is no problem if you have the right social media management tool.
11.02.2020
Agile sales – 8 steps to building agile sales teams
Agile sales is key to achieving a powerful, flexible and viable sales force. Agile sales teams are created by adapting methods such as Scrum or Kanban as used in software development and IT project management.
11.02.2020
AI in B2B marketing: how to achieve decisive competitive advantages
AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.
07.02.2020
Design thinking: Merely a buzzword these days, or still an innovative creative approach?
In part 1 of our three-part series on design thinking, we invite you to take stock: How is design thinking doing? Is it still THE innovative approach to brainstorming or has it already had its day?
06.02.2020
Six marketing trends from CES 2020 you shouldn’t be missing
Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.
06.02.2020
Guide: TikTok marketing – here’s how to use the video app for your business
Nearly no app is currently experiencing rates of growth as high as TikTok is. Some companies have already successfully placed themselves on the video platform. What do the best practices look like, and what can you learn from them for TikTok marketing?
04.02.2020
6 tips for user-friendly online forms in online shops
Good online forms can make the difference between customers making or canceling a purchase. Improve the usability of the web forms in your online shop with these tips.
31.01.2020
AI at work: Automated ad placement with programmatic advertising
Digital advertising is becoming more and more programmatic. In programmatic advertising, AI delivers the data that make it possible to present the right content to each user at the right time. Will traditional media planning soon be obsolete?
31.01.2020
Your DMEXCO stand: download our Exhibitor Guide for free
Networking, new customer leads, brand awareness, staff recruitment, image cultivation: all these goals can be achieved with a stand – especially when it’s at the largest trade fair for digital marketing.
31.01.2020
Case Study: How digital procurement platforms are transforming traditional markets
In the development of the digital economy, platforms play an important role as a successful business model. Particularly in the area of procurement, experts are predicting huge market potential which is increasingly being tapped.
29.01.2020
How virtual influencers are taking off in digital marketing
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
27.01.2020
How to identify and evaluate new market opportunities
In corporate development and when branching into new business areas, it is crucial to recognize and utilize the driving forces in the market. Accurate market analyses form the basis for an in-depth evaluation of market opportunities.
24.01.2020
Recognizing and capitalizing on potential: Agile processes in product development
Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.
23.01.2020
Whitepaper: Ensuring successful start-up business development
There are often special challenges associated with successful start-up business development. After rapid growth, it is important to get the company on the right track for future business development early on.
20.01.2020
Template: 7 good reasons in support of a social media editorial plan
Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?
17.01.2020
