Stories

The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
Media
Media
12.02.2019
Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto
DMEXCO talks with responsible editors of our media- and market partners all over the world
Business
Business
08.02.2019
6 to dos: how retailers reduce their returns rate
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
Future
Future
06.02.2019
CES trends in 2019 and what they mean for marketers
The industry event in Las Vegas showed where the tech journey is heading at the moment. We assessed the most important innovations.
Media
Media
05.02.2019
Interview with Brian Morrissey, President and Editor-in-Chief, Digiday
DMEXCO talks with responsible editors of our media- and market partners all over the world
Business
Business
01.02.2019
Bots: engaging in dialog with Alexa, Tinder and Lego Ralph
Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.
Business
Business
31.01.2019
Investment trends 2019: Follow the money
E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.
Media
Media
29.01.2019
Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine
DMEXCO talks with responsible editors of our media- and market partners all over the world
Future
Future
25.01.2019
Increased efficiency in digital marketing: AI instead of an agency?
They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.
Future
Future
24.01.2019
AI: experts call for testing and federal digital agency
The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy