Stories
Having a ‘purpose’ is no longer enough
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
Growth hacking for start-ups: learning from the big players
Your product does not perform? The numbers are catastrophic? There are no guarantees to avoid this scenario. But a lot of possibilities.
E-Book “E-Commerce”: Trends, Topics and Developments
Exciting stories about conversational, mobile and social commerce as well as entering foreign markets, payment and logistics, and legal challenges in e-commerce.
Don’t forget the emotional connection
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
Future Park: The perfect stage for growing start-ups at DMEXCO
E-learning solutions, feedback culture and rapid prototyping are just a few of the start-up approaches that will be presented to potential business partners and customers on two days in Cologne.
How investors and start-ups find each other
Financing is still one of the biggest challenges for start-ups. Here's a look at how to make an impressive pitch for investors.
