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The gamer fascination – what makes this target audience so interesting?
Gamers don’t have the best reputation. The cliché is that they’re predominantly young males who fanatically play PC games. But what really makes the gaming target audience so unique, and how important is it for your marketing?
09.03.2022
The Ukraine war, psychological long Covid, and our resulting state of mind
After two years of the coronavirus pandemic, it’s now the Ukraine war that’s shocking and unsettling people. The rheingold institute in Cologne has published a depth psychology study that sheds light on society’s current mood.
09.03.2022
Is traditional TV advertising still in touch with the times?
Addressable TV, connected TV, social TV – digitalization is seeing advertisers implementing new strategies to reach consumers. However, brands still invest billions in TV commercials during major broadcasts – such as the Super Bowl.
04.03.2022
Ann-Katrin Schmitz, what can B2B companies learn from influencers?
Influencers are becoming increasingly important in marketing. We interviewed Ann-Katrin Schmitz to find out what B2B companies can learn from personal brands.
24.02.2022
Guide: retail media – what’s behind the boom?
Retail media is one of the most promising advertising concepts in recent years. Why is that, and why is it time to rethink your ad spending? Our retail media guide explains all.
24.02.2022
Amazon Marketing Cloud: What Advertisers Should Know
The Amazon Ads team is pushing a new ad tech product to market, Amazon Marketing Cloud (AMC), that will allow advertisers to evaluate and optimize their investments in Amazon advertising campaigns in a whole new way, regardless of channel.
Use of AI: how companies and customers can find common ground
Artificial intelligence (AI) is being hailed as the technology of the future. However, many customers are skeptical of its application in day-to-day life. Why is that, and what can be done about it?
18.02.2022
Returns management – why complaints can be a success factor for you
Another customer has complained? That might be frustrating, but it’s not the end of the world. If your returns management is handled cleverly, you’ll surprise your customers and gain new fans for your brand. Our checklist explains all!
17.02.2022
Here’s everything that’s changing on Instagram in 2022
2022 will be a significant year for Instagram. After Mark Zuckerberg’s image platform recently came under fire, Meta now wants to implement some changes to lighten the mood and get back on people’s good side.
New work: how the quest for a purpose is reshaping the world of work
In the end, it took a pandemic to turn our work habits on their head from one day to the next. However, the coronavirus outbreak merely accelerated trends that were already happening.
11.02.2022
Ad Girls Club still pushing for a stop to sexism in the advertising industry
In response to allegations of sexism in the German advertising industry, a handful of female activists formed the Ad Girls Club in 2020. Their demands have now been heard by the German General Association of Communication Agencies (GWA).
09.02.2022
B2B influencers: what should companies learn from personal brands?
Collaborating with influencers is now an integral part of the marketing mix. The influencer industry’s revenue grew to an estimated 13.8 billion euros in 2021. Experts anticipate that this figure will increase even further.
07.02.2022
Microsoft acquires Activision Blizzard: is the mega deal a good thing?
Microsoft is set to buy the world-famous video game corporation Activision Blizzard for almost 70 billion U.S. dollars. The acquisition would see Microsoft become the world’s third-biggest gaming company – closely behind Tencent and Sony.
03.02.2022
The online marketing trends of 2022: here’s what lies in store
What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.
02.02.2022
DMEXCO will be kicking off 2022 with its Digital Spring Summit on May 3
To complement its year-round platform, DMEXCO – Europe’s leading digital
marketing & tech event – will be getting the show on the road for the digital
economy when it hosts the “DMEXCO Digital Spring Summit” for the very first time
on May 3, 2022. The all-day event, which will shine a light on the hot topic “Web3”
and others, is free for members of the DMEXCO community.
27.01.2022
Community marketing: Satisfied customers are the best form of advertising
Community marketing allows customers to engage with existing and potential customers. If you want a platform to create your own network, there are plenty to choose from. Our story explains how and why using them will deliver success.
27.01.2022
The consumer decision journey – on the path toward valuable customer contact
Understanding purchasing decisions using the concept of customer journeys is an outdated approach: the traditional model often can’t be applied to today’s purchasing processes. That’s where the consumer decision journey comes into play.
25.01.2022
Successful NFT marketing: big brands are providing new momentum
Non-fungible tokens, or NFTs for short, are a profitable marketing tool. Big brands, including Nivea and Adidas, are now getting in on the act. Our story reveals what the one-of-a-kind trend is all about.
20.01.2022
