The digital economy is faced with a body of legislation that could lead to lasting changes.

A four-tier classification simplifies the decision

Easy access for customers - Better data for the companies involved

Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.

Facebook, Instagram and other social-media channels help achieve business goals.

You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.

There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.

Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.

As a recent survey shows, B2B and B2C are continuing to converge in content marketing.

These are the features with which social platforms are again trying to profit from eCommerce.