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DMEXCO 2021 will be all-digital
Although the Koelnmesse fall program is scheduled to go ahead on site in the Cologne exhibition halls, DMEXCO 2021 will be held in an all-digital format on September 7 and 8 in the form of DMEXCO @home, just like last year. The reason for this is because many international companies in the industry have to comply with pandemic restrictions that will likely be in place until the end of 2021. A hybrid DMEXCO event will be held in Cologne in 2022.
01.06.2021
Robots as teachers: Can we learn about technology from them as well?
Can you imagine C3PO at the front of the lecture hall? Metal and circuit boards instead of flesh and blood? Although many might see this as a mad prepubescent utopia or plot from a 1980s trash movie, it is already very close to reality.
31.05.2021
Checklist: digitalization in education
Employees who will be shaping the digital future need digital education concepts. But how can digitalization be done right in education, whether schools, universities, or training facilities? Our checklist is a good place to start.
27.05.2021
Schools of tomorrow: teaching our future digital leaders
The demands placed on students today are changing just as quickly as the world of work. With that in mind, what must the education system now offer our children so that they have bright career prospects for the future?
26.05.2021
Corporate language guide – for an unmistakable corporate voice
If you want customers to be impressed by your brand, the key to success is corporate language. That’s because a strong corporate voice can give your image a boost. Learn more in our free downloadable!
20.05.2021
You’re running out of time: why not try the Eisenhower Matrix?
You’re in the middle of planning an important project, but the phone keeps ringing and one urgent email after the other pings in your inbox. Sound familiar? The Eisenhower Matrix shows you how to set the right priorities.
19.05.2021
Second screen: how to achieve maximum advertising impact on multiple screens
TV devices are increasingly having to share the limelight with smartphones and tablets. That also has its benefits, though. By linking TVs and second screens, you can amplify your advertising messages and impact.
14.05.2021
Creating second-to-none services – using service design
Service design is all about the professional development of service processes. UX expert Marcus Völkel from interactive tools gives us an intriguing overview of the agile method.
12.05.2021
Clubhouse for Android is on its way – has the ship already sailed?
The initial hype surrounding Clubhouse was massive: thousands of users flocked to what had started out as an exclusive audio platform. But various competitors are now copying its model. So, does a Clubhouse Android version still make sense?
10.05.2021
Guide: Eight free image databases for free photos from the Web
Are you looking for free image material for your website, blog, or social media post? Our guide gives you an overview of the best free image databases along with some commercial alternatives.
06.05.2021
Livestream shopping: the future of online shopping?
From "Douglas Live" to "Tchibo Live", livestream shopping is on the up. So, what opportunities does this format offer, and how can you convert digital experiences into sales? Our story reveals the answers to these questions and more.
05.05.2021
Smart farming: the future of agriculture
Although modern technologies have been used in agriculture for some time now, the IoT, GPS, big data, drones, and robotics are now taking the cultivation of fruit and vegetables to a completely new level. Read on to find out the potential of smart farming!
03.05.2021
Green guide: your A to Z of sustainable marketing
Sustainability marketing, green marketing, CRM, interviews, tips, and best practices – you’ll find it all in our green guide for your sustainable marketing.
Cause-related marketing: is CRM just a smokescreen for greenwashing?
Cause-related marketing (CRM) is when a company collaborates with an NPO for a good purpose, something that is now criticized by many as a greenwashing guise. Are they right? We get to the bottom of this question.
Sustainable marketing: worthwhile or already indispensable?
Sustainable marketing trend: If you want to implement credible sustainable marketing in your company, our free green guide full of tips is the place to start.
The VAT e-commerce package: what the VAT reform means for online retailers
Online retailers operating throughout the EU should be aware of the new rules that will take effect starting in July when the VAT e-commerce package comes into force. Read on to learn what these companies should be prepared for this summer.
23.04.2021
“Programmatic out of home has reached the streets”
Will traditional billboard advertising soon be a thing of the past? Programmatic out of home is still relatively new, but many are hailing it as the next big thing in outdoor advertising. Is this optimism well placed? We found out.
21.04.2021
A new advertising world: a look at the alternatives to third-party cookies
Soon, Google will be following the lead of other browser providers by no longer supporting tracking with third-party cookies. What are the alternatives? Katharina Arntzen from Google provides some first-hand facts on the matter.
19.04.2021
