Investment trends 2019: Follow the money
E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.
Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine
DMEXCO talks with responsible editors of our media- and market partners all over the world
Increased efficiency in digital marketing: AI instead of an agency?
They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.
AI: experts call for testing and federal digital agency
The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy
AI Ethics III: What are the control requirements?
When machines make more and more decisions for people, the question "Who controls it?" arises.
AI Ethics II: Why we need quality control
Artificial intelligence doesn't make mistakes, but that can be a big problem.
AI Ethics I: What do we want to use AI for?
Artificial intelligence can help solve many problems, but it can also create new ones if we are not careful.
How product marketing delivers new product ideas
The pressure to innovate is growing. How dialog with customers helps to generate new product ideas and features.
Free e-book download: Topic focus Artificial Intelligence (AI)
16 articles on Media, Technology, Business, Future and Marketing for free download
Quantum computers: the hardware for AI
Constantly increasing requirements necessitate new hardware systems. The age of quantum computers is dawning.
The customer journey in B2B in the present and future
Digitalization makes B2B companies more visible and helps them get to know their customers' decision-making processes
What’s the next step with chatbots?
While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.
14.01.2019
Day one before and after the digital transformation
Smart phones, social media and gamification: this is how companies are making their way into the digital era
Facebook maneuvers its YouTube competitor into position
After getting off to a moderate start, Facebook Watch is now set to grow. Is it worthwhile for companies to be present here?
08.01.2019
Fewer purchase cancellations: the user experience during checkout
When online purchases are canceled shortly before the purchase is made during checkout, the user experience is often the reason.
07.01.2019
What all does the app with the sing-along videos have to offer?
The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.
05.01.2019
Is it all just bullshit bingo? The most overestimated trends in 2019
Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in 2019.
Link Management: A checklist shows how it works
Links are used almost everywhere in the digital environment. But real management for this is still rare.
22.12.2018
B2B e-commerce: from exotic to standard
E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.