Are current CMOs up for the job? Upskilling the modern CMO
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
09.07.2019
The best collaboration tools for marketing
The need to coordinate brand strategies is increasing among marketing teams and their agencies.
08.07.2019
A ‘purpose’ is no longer enough. Telling authentic stories is key
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
Growth hacking for start-ups: learning from the big players
Your product does not perform? The numbers are catastrophic? There are no guarantees to avoid this scenario. But a lot of possibilities.
04.07.2019
E-Book “E-Commerce”: Trends, Topics and Developments
Exciting stories about conversational, mobile and social commerce as well as entering foreign markets, payment and logistics, and legal challenges in e-commerce.
03.07.2019
The importance of an emotional connection to the consumer
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
Shout out II – For more female Empowerment
DMEXCO creates space for more female power in digital business.
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
Shout out I – For more female Empowerment
It's time to increase the visibility of "female power" in the digital economy.
Future Park: The perfect stage for growing start-ups at DMEXCO
E-learning solutions, feedback culture and rapid prototyping are just a few of the start-up approaches that will be presented to potential business partners and customers on two days in Cologne.