Stories

Travel to DMEXCO 2018 with Lufthansa FlyingLab
Exciting topics, fascinating speakers and networking at an altitude of over 30,000 feet.
Short spurt on the way to #DMEXCO18
Before Cologne trade fair opens its doors for the Expo and Conference in a few days’ time, we are stepping on the gas once again!
AI in marketing: From the user to the personality
We are permanently online and leaving a digital footprint. How digital marketing benefits from data.
“Technology trends are fast and unstoppable”
Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.
Retail’s best concepts
As CEO of Saferock, Shah Karim advises retailers worldwide. Read about his favorite strategies here.
What makes a successful digital leader
It is not just about technology and software, but above all about a new kind of management.
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.
The Art of Digital Advertising
Why the industry is well underway, and how esthetics and courage help braving it.
Voice SEO: How voice assistants are changing marketing
Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.