Podcasts are growing in popularity – including among advertisers. However, podcast advertising has nothing in common with a typical radio commercial. We interviewed Wolfgang Bscheid to explore how podcast advertising can work.
Content marketing will get more personal in 2021. More individualization, more personalization, new video formats, and strong communities: these content marketing trends will be spurring us on in 2021.
The date for DMEXCO 2021 has changed: It will take place next year on September 7 and 8 in Cologne. The event was originally planned for September 22 and 23, 2021. The reason for the date shift: due to the coronavirus pandemic new date options in the Koelnmesse trade fair calendar became available for the event.
In the medium term, long-established data collection strategies will no longer bring the desired success. Marco Szeidenleder, founder and Managing Partner of Pandata, shows us what data trends to expect in 2021.
Radio is not afraid of digitalization; in fact, new audio formats are continually boosting the relevance of radio in the marketing media mix. Together with Frank Bachér from RMS, we show you how audio and radio advertising work.
Most marketers prefer advertisers to spend their money on media and platforms that act in the interests of society. Communications experts are against the censorship of fake news, but if lies on platforms and social networks can be verified as being untrue, they want them to be identified as such. Those are two of the findings from a representative online survey commissioned by DMEXCO and conducted by Civey among 500 communication, marketing, and PR specialists in November 2020.
Customer needs are at the heart of product development, so customer interviews are an essential part of market research in product management. Our guide describes the critical success factors for customer surveys.