Stories
Retail’s best concepts
As CEO of Saferock, Shah Karim advises retailers worldwide. Read about his favorite strategies here.
What makes a successful digital leader
It is not just about technology and software, but above all about a new kind of management.
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.
The Art of Digital Advertising
Why the industry is well underway, and how esthetics and courage help braving it.
Voice SEO: How voice assistants are changing marketing
Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
DMEXCO podcast: A treat for your ears!
Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.
Tokenizing your Body: Why the GenZ sells its data
The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.
How Deutsche Telekom uses blockchain
Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.
