Stories
From push to pull and on the customer’s radar
Inbound marketing as a path to success. And why sales and marketing are a winning combination.
SAP’s Martin Wezowski: with punk rock and respect for customers
In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.
Topic Mobile: The E-Book
13 articles on Business, Media, Marketing and Technology for free download
How to enter new markets successfully
Tapping new sales markets is a challenge for business development and marketing.
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
Pricing by budget and behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
Earn more with apps
The use of apps is increasing worldwide, thus increasing sales opportunities for retail and media, connecting sales channels and attracting young target groups.
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.
