Stories

Future
Future
18.01.2019
Quantum computers: the hardware for AI
Constantly increasing requirements necessitate new hardware systems. The age of quantum computers is dawning.
Marketing
Marketing
15.01.2019
The customer journey in B2B
Digitalization makes B2B companies more visible and helps them get to know their customers' decision-making processes
Resources
Resources
14.01.2019
What’s the next step with chatbots?
While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.
Business
Business
10.01.2019
Day one before and after the digital transformation
Smart phones, social media and gamification: this is how companies are making their way into the digital era
Media
Media
08.01.2019
Facebook maneuvers its YouTube competitor into position
After getting off to a moderate start, Facebook Watch is now set to grow. Is it worthwhile for companies to be present here?
Business
Business
07.01.2019
Fewer purchase cancellations: the user experience during checkout
When online purchases are canceled shortly before the purchase is made during checkout, the user experience is often the reason.
Media
Media
05.01.2019
What all does the app with the sing-along videos have to offer?
The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.
Marketing
Marketing
03.01.2019
Is it all just bullshit bingo? The most overestimated trends in 2019
Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in 2019.
Resources
Resources
22.12.2018
Link Management: A checklist shows how it works
Links are used almost everywhere in the digital environment. But real management for this is still rare.
Business
Business
21.12.2018
B2B e-commerce: from exotic to standard
E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.