Stories

Turning user generated entertainment into money on TikTok
Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.
Conference
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28.08.2019
Brands on the Internet – the best seminars, worklabs and demos
Recommendations for CMOs, marketing managers and brand managers
Conference
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26.08.2019
“Trust in you!” – the best seminars, worklabs and demos
This is what you shouldn't miss at DMEXCO 2019
Clarity and automated steps reduce bottlenecks and bournout
Modern marketing and creative teams have never been under more pressure to stand out, but breakdowns in the creative process have you pushing your pencil more often than boundaries. Learn why process is the key to gaining clarity to create.
Stop the bombardment! Why conversations with customers are so important for companies
We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.
How digital value-added concepts help in B2B eCommerce
Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
Resources
16.08.2019
Three learnings from the success story of Opinary
Leveraging the reader’s opinion to gain more relevant reach.
Why e-mail marketing has become far more than just e-mail marketing
Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.