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DMEXCO Column
Creating digital leaders
TODAY’S DIGITAL EXPERIENCE LEADERS ARE IN THE MIDST OF A TRANSFORMATION, AS MORE OF THEIR BUSINESS IS DONE ONLINE: WHAT ADVICE CAN YOU GIVE GROWING COMPANIES ON THEIR WAY?
Our recap: A purely digital DMEXCO? You’d better believe it!
It was an experiment, an innovative mission, a creative early-adopter hotspot, and also a pretty cool digital party. It’s a success – and of course we can make it even better. And we’ll do just that.
25.09.2020
MAD//Fest meets DMEXCO @home – are you ready for this?
MAD//Fest will be enriching DMEXCO @home. Dan Brain, co-founder and Content & Marketing Director of the British festival, gives us a little taste of what we can expect from MAD//Fest x DMEXCO @home!
22.09.2020
DMEXCO @home program highlights you shouldn’t miss
Tomorrow is the big day: On September 23, DMEXCO @home will finally open its (virtual) doors! Find out here which program highlights you won't want to miss.
22.09.2020
6 Practical last-minute tips for your visit to DMEXCO @home
The first fully digital DMEXCO will contain lots of exciting new content, functions and innovative features, even if you’re an experienced participant. Our useful tips for the virtual expo days will help make your visit to the DMEXCO @home a complete success.
22.09.2020
![Personalization and product optimization is the profession of AB Tasty.](https://dmexco-lightsails-media.s3.eu-central-1.amazonaws.com/wp-content/uploads/2020/09/21131133/Highlight-Image.png "AB Tasty give the master class \")
Personalization principles for the “new normal”
As a reaction to the COVID-19 pandemic, consumer behavior is changing on a dime, in new and frankly unpredictable ways. As the whole world is forced to rethink their online vs offline habits, their spending power, their personal and professional priorities, buying habits are fluctuating in kind.
For online retailers this means an upending of existing norms. And it means needing to find ways to adapt – fast.
Twitch at DMEXCO @home – and in a short interview with DMEXCO
We’re so excited: Twitch will be enriching DMEXCO @home not just as an exhibitor, but also with a session and two masterclasses. Juan Porcuna, Advertising Marketing Manager at Twitch, joined DMEXCO for a short interview.
21.09.2020
Interview: Marcos Raiser do Ó from Stripe on the future of the Internet economy
“The online economy has still not fully taken off,” says Marcos Raiser do Ó, Head of DACH & CEE at Stripe. In this interview, he explains what needs to be done to achieve a more networked Internet economy in Europe.
Top speakers reveal exclusive details about their sessions
What topic-specific highlights await our participants at this year’s DMEXCO @home and what interesting insights will you be able to take away? Some of our top speakers give you a sneak preview of their sessions.
18.09.2020
Guide: DMEXCO @home for exhibitors: make your expo presence a success
What does DMEXCO @home have in store for you as an exhibitor and how can you optimally use the platform for your purposes? We have rounded up everything you need to know about your expo presence in our guide.
17.09.2020
WeWork at DMEXCO @home: the workplace of tomorrow
WeWork will be enriching this year’s DMEXCO @home as an exhibitor and giving visitors insights into the future world of work. In this interview, the team reveals what presentations WeWork is planning and what the American company specialized in coworking spaces is expecting from the event.
17.09.2020
DMEXCO @home – an interview with Screenforce
Screenforce focuses on research, marketing, and communication in the TV and moving image genres. In this interview, Martin Krapf, GF Screenforce, talks about the company’s “Not all Reach is Equal” advertising impact study and what it is expecting from DMEXCO @home.
17.09.2020
Interview: Dropbox’s presence at DMEXCO @home
The cloud storage provider will be presenting their Dropbox Business solution which allows teams to share, sync and collaborate on files securely. Andy Wilson, Director of Media, gives us more details about the company’s expo presence.
16.09.2020
When it comes to branded content, attitude matters
You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.
Oracle in an interview with DMEXCO
This year’s DMEXCO will see software and hardware manufacturer Oracle participating again. In this interview, Daniel Renggli – Director CX Field Marketing North & Midmarket EMEA – reveals what new features the company will be introducing at DMEXCO @home.
14.09.2020
Participant statements: great expectations for DMEXCO @home
The excitement is growing! In a few days, DMEXCO @home will finally be opening its virtual doors. What is the community expecting from the digital DMEXCO and what is on the participants’ agenda? We have collected a few statements.
14.09.2020
Intriguing master classes at DMEXCO @home
DMEXCO @home is just around the corner – and we’re going to tell you a bit more about some of the innovative conference formats that await you. Here, you can read about the master classes and sessions that WallDecaux, Adform, LoyJoy, Oracle, and Smartly.io have planned. These and all other sessions can also be found in the full version of the Conference Agenda.
pilot CEO Uli Kramer in an interview with DMEXCO
Guided by the motto “From here into the future”, pilot designs communication for brands. In this interview, Uli Kramer, Managing Director of pilot, talks about the company’s exhibition concept at DMEXCO @home.
09.09.2020
Shopware talks about its presence at DMEXCO @home
E-commerce enthusiast Shopware will be exhibiting a fresh SaaS solution at DMEXCO @home – Stefan Zessel, Director of Sales at Shopware, tells us more about it.
08.09.2020
