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GDPR and ePrivacy: The impact on marketing
The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.
Relationship management doesn’t need words
To offer customers real added value, strategy and technology in companies must be more closely intertwined.
Video boom: Why marketers love moving images
Video is all the rage. Publishers have the opportunity to serve these with their high-quality environments.
“No doubt we will set the bar even higher”
BVDW President Matthias Wahl speaks about his expectations for DMEXCO 2018 and the association's offerings.
Blockchain, art & 15,000 euros for a post
With his work, the artist Albrecht Behmel builds a bridge between the graphic and the digital world.
Final countdown: the last news prior to DMEXCO 2018
In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.
The growth mindset: all innovations start off in the head
The pressure to innovate in the age of digitalization requires a different attitude among employees.
Four theses: What the future holds for marketing
From storytelling to chatbots: CMOs and CDOs reveal what will be important in marketing.
Alexa, what’s up at DMEXCO?
In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.
Speakers’ Forum Highlights
The top speakers and topics you definitely don’t want to miss on September 12 and 13.
DMEXCO Party: Love and Engtanz in Wolkenburg
The official party on the first evening takes as its motto “DMEXCO meets I LOVE ENGTANZ”.
Customer centricity: Data ownership as central basis
To put the customer back at the center of attention, companies have to invest in their own data.
Mobile data – and its added value for marketing
Data generated by smartphones enable new marketing strategies. Daniel Rieber (MMA) explains how.
Agile methods: The truth lies on the pitch!
In a dynamic business world, rigid hierarchies can be an obstacle. Agile methods show alternatives.
Travel to DMEXCO 2018 with Lufthansa FlyingLab
Exciting topics, fascinating speakers and networking at an altitude of over 30,000 feet.
Short spurt on the way to #DMEXCO18
Before Cologne trade fair opens its doors for the Expo and Conference in a few days’ time, we are stepping on the gas once again!
AI in marketing: From the user to the personality
We are permanently online and leaving a digital footprint. How digital marketing benefits from data.
“Technology trends are fast and unstoppable”
Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.
Retail’s best concepts
As CEO of Saferock, Shah Karim advises retailers worldwide. Read about his favorite strategies here.
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