Stories
The customer journey in B2B in the present and future
Digitalization makes B2B companies more visible and helps them get to know their customers' decision-making processes
What’s the next step with chatbots?
While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.
Day one before and after the digital transformation
Smart phones, social media and gamification: this is how companies are making their way into the digital era
Facebook maneuvers its YouTube competitor into position
After getting off to a moderate start, Facebook Watch is now set to grow. Is it worthwhile for companies to be present here?
Fewer purchase cancellations: the user experience during checkout
When online purchases are canceled shortly before the purchase is made during checkout, the user experience is often the reason.
What all does the app with the sing-along videos have to offer?
The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.
Is it all just bullshit bingo? The most overestimated trends in 2019
Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in 2019.
Link Management: A checklist shows how it works
Links are used almost everywhere in the digital environment. But real management for this is still rare.
B2B e-commerce: from exotic to standard
E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.
