Stories

Media
Media
30.08.2018
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.
Marketing
Marketing
29.08.2018
The Art of Digital Advertising
Why the industry is well underway, and how esthetics and courage help braving it.
Voice SEO: How voice assistants are changing marketing
Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.
Business
Business
27.08.2018
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
DMEXCO podcast: A treat for your ears!
Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.
Future
Future
23.08.2018
Tokenizing your Body: Why the GenZ sells its data
The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.
How Deutsche Telekom uses blockchain
Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.
Media
Media
17.08.2018
WhatsApp: The giant is opening up to businesses
Finally, companies get official tools for the messenger. A look at the current and upcoming features.
Business
Business
16.08.2018
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.