A good customer experience is only one aspect of a sustainable customer strategy. Additionally focusing on customer engagement measures enables you to deepen customer relationships and strengthen your brand awareness.
Fresh ideas and innovations from externally sourced bright minds – companies such as Google, Intel, and BMW are taking a corporate venturing approach to harness the expertise of startups in order to optimize digital technologies or tap into new business areas.
How does your product fare against the competition? What do other providers not have in their portfolio that you can give your target group? Competitive analysis tools enable you to find the strengths and weaknesses of your competitors.
Climate change, sustainability, zero waste, and political involvement – an interest in future-oriented topics and social change is one of the latest trends taking social media platforms by storm, and not only as a result of “Fridays for Future”. It goes without saying that influencers have embraced this, too.
Brand awareness is the reputation that your brand has among the public. For small and medium-sized enterprises, it is often not easy to build a popular brand image. Our seven strategies make it possible.
Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.
In an era of digital transformation, a new leadership culture is needed. In particular, increasing technologization demands a stronger focus on people in order to inspire and motivate employees. Here, you can find out how to take a motivational approach to employee management.
LinkedIn is one of the biggest career platforms on the Web and has evolved into a digital networking forum. Besides making new contacts, it is worth boosting your B2B marketing on LinkedIn. We have put together five tips for your B2B marketing performance.