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Focus outbeats scutter: present and future of social media
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
09.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
08.05.2019
How to increase reach and interactions with Instagram stickers
They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.
06.05.2019
WhatsApp marketing: professionalized private chats with customers
How the popular messaging service can be used best as a marketing tool and in which cases digital customer conversations via messenger are suitable.
03.05.2019
Social media: more than just another communication channel
More and more companies are discovering social media as a channel for addressing customers
03.05.2019
Consolidation among social media platforms
Social media provides profound data and is increasingly becoming part of everyday professional life.
02.05.2019
Content is king, even in the business-to-business world
Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
30.04.2019
More Women in Management
Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.
26.04.2019
From Start-up Village to Global Success
Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.
25.04.2019
How autonomous delivery robots will transform retail
Self-driving cars are dreams of the future, but technology could revolutionize local and online retail.
24.04.2019
The purchase journey: what role do brand preferences play?
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
23.04.2019
Why quantum computers are a security threat
Experts are looking for encryption methods that these new computers can’t crack
19.04.2019
Using your own data at the Dynamic Desk
L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data
18.04.2019
Visual search SEO: Pinterest is in the lead
Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.
17.04.2019
Voice search SEO: When a result is all that counts
Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.
16.04.2019
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
15.04.2019
Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
12.04.2019
Purpose marketing: more attitude, please!
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
11.04.2019
