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Marketing effectiveness – how to make your budget go further
Companies often shy away from investing in adequate marketing control. Maren Seitz, Head of DACH at Analytic Partners, explains to us why measuring marketing efficiency should be an integral part of every strategy.
22.09.2021
A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
20.09.2021
DMEXCO 2021: well worth a second look
DMEXCO was once again full of fascinating insights, extremely interesting discussions, and forward-looking innovations this year. Here, we recap our highlights from the digital expo.
16.09.2021
Female managers – women power to overcome a crisis
Recent studies show that women prosper in their roles – especially in times of crisis. Yet they are underrepresented at management levels. Why is that? We asked Izabela Ianelli from Endemol Shine Brasil and journalist Lori Lizarraga - both members of the WOW Dinner.
15.09.2021
Brand loyalty: 5 strategies for long-lasting customer bonds
Loyal customers benefit brands in many ways: not only are they keen, frequent buyers, but they also incidentally act as promotional ambassadors and product advocates. But how can you generate brand loyalty? Download our guide to learn more!
14.09.2021
DMEXCO @home 2021 – Our recap
With emotional moments, plenty of strong statements, and an almost 50% share of female speakers, DMEXCO @home set new standards for the second year in a row as a purely digital format.
09.09.2021
DMEXCO @home 2021: Digital marketing remains the driver of the advertising industry and global economy
More and more companies are relying on digital marketing to advertise their products. Video advertising, social advertising, and search engine marketing are also some of the disciplines that are benefiting strongly around the world. Globally, digital advertising is expected to grow by 20 percent in 2021, and nationally the digital display advertising market is expected to grow by as much as 23 percent. At DMEXCO @home on September 7 and 8, 240 partners and sponsors, around 20,600 participants and more than 600 speakers shared their thoughts on the newest trends and developments. The next event on the DMEXCO platform is already taking place in October.
08.09.2021
DMEXCO 2021 – you won’t want to miss these highlights!
One more night until the big day: tomorrow (September 7) we’ll be welcoming you to DMEXCO @home 2021! Read on, because we’ve rounded up some event highlights for you to look forward to.
06.09.2021
DMEXCO 2021: these 7 tips will make your expo experience one of a kind
On September 7, DMEXCO 2021 will be opening its virtual doors! We have a few last-minute tips here to optimally prepare you for your expo visit and make your event experience the best it can be.
06.09.2021
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