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Agency compass 2023, pt. II: Sustainability, purpose, and new work
Sustainability, purpose, and new work are THE current buzzwords. But what does that actually mean for agency bosses? We put that question to five of them who form a cross section of the industry.
Agency compass 2023, pt. I: Key developments & trends
Agencies are facing significant challenges in 2023, but what trends do they involve? To get a broad overview, we talked to five different agencies, from smaller operations to larger companies, and from specialists to generalists.
07.02.2023
5 innovative startups wanting to improve the world with new technologies
It’s time to move over for the newcomers on the market. Innovative startups are really knocking it out of the park with their fresh visions. We introduce you to five of them.
06.02.2023
Influencer marketing trends of 2023
Smash today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.
03.02.2023
DMEXCO guide: the SEO trends of 2023 from Claneo
Google and the power of algorithms – we shed some light on the topic. Our guide “SEO & content: What will (still) be important in 2023?” from the SEO experts at Claneo tells you everything you need to know about search engine optimization.
31.01.2023
Jakob Huber on the state of digitalization in the German education sector
Digital educational opportunities have an enormous part to play in lifelong learning. We talk to Jakob Huber, Education Marketing Lead at Microsoft Germany, about how far digitalization has now progressed in the education sector.
19.01.2023
DMEXCO trend survey on energy and advertising: Although the consumption of resources is becoming increasingly important, only a minority of people are implementing specific measures
58% of the marketers surveyed are clear on one thing:
the consumption of energy and resources by advertising is becoming increasingly
important in 2023. However, just 38% of companies will pay greater attention to
the CO2 emissions of different marketing measures when planning future budgets.
On the other hand, the answer to the question of who should bear the costs of
climate-neutral campaigns is unanimous: the advertisers. These are the initial
findings from a representative online survey conducted by Civey on behalf of
DMEXCO in December 2022, which involved 501 employees in the communication,
PR, media, and marketing sectors.
18.01.2023
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
ChatGPT: what is the AI chatbot capable of?
ChatGPT is “just” a chatbot, but somehow the hottest topic on the Internet. Why? What does ChatGPT offer? And what potential does the AI chat tool have?
02.01.2023
Tech in education: why WWF Germany is embracing experience learning and VR
Experience learning with complex content: WWF Germany is leveraging virtual reality to show how hydrogen can be produced and put to good use in the future. The NGO is thus leading the way when it comes to digital learning content.
22.12.2022
Agencies in 2023: crazy times lie ahead!
Whether new technologies, societal changes, and budget cuts: agencies face major disruptions in 2023. Although the year will be difficult, it will also be full of potential.
20.12.2022
Social Media Trends 2023: AI, Mastodon, BeReal, Lensa & social listening
Social media are subject to constant change. Their evolution in recent years from social networks to platforms for news, shopping, and political topics seems to know no end. Here are the social media trends of 2023 at a glance!
Top 10 marketing skills for 2023
The rapidly evolving world of digital marketing demands special expertise from marketers if they want to stay ahead of the curve. We’ve put together a list of 10 essential skills that marketers should acquire in 2023.
15.12.2022
Digital learning: Boosting careers through online training
Digital learning is taking the world by storm. The digitalization boost from the pandemic has played its part in this. But online training also has attractive USPs of its own. We’ll explore them in this story.
08.12.2022
Edtech: The playground for technologies of the future
Edtech has become the frontrunner in groundbreaking innovation. VR, blockchain, AI – digital education is more exciting than ever. We took a look at what’s making edtech so exciting right now. So get out your pencils and pay attention!
05.12.2022
Immersive learning: experience education up close and personal with VR and AR
Immersive learning is bringing digitalization in education to a new level: Augmented reality (AR) and virtual reality (VR) technologies provide an intensified learning experience. What does virtual learning look like and what examples of its use already exist? You’ll find all the answers below.
05.12.2022
w3.vision: Where does it go from here? Where does the Web3 community currently stand?
w3.vision was one of the highlights of DMEXCO 2022. The makers of the w3.fund succeeded in creating a playground for the illustrious Web3 community that was very well received. DMEXCO23 is already in the planning stages and there will be a w3.vision there again, too.
30.11.2022
Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
24.11.2022
