Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Consumers
Brand & Brand Safety
Artificial Intelligence
Content
E-Commerce
Social
Data & Analytics
Online Advertising
Future
Performance Marketing
Technology
Targeting
Creativity & Design
B2B
New Work
Leadership
Influencer
Philosophy & Ethics
Start-up
Agencies
Sustainability & Green Economy
Business
Corporate
Customer Experience
Video & Connected TV
Blockchain & Web3
Entrepreneurship
Adserving and Tracking
Personalization
Audio and Voice
Marketing Automation
VR / AR / XR
#attitudematters
Mobile
Search & SEO
Food & Health
Dialog Marketing
Compliance & Privacy
Product Management
Digital Media & Trading
DMEXCO Column
Sports and Gaming
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Publishing
CRM / Database
Alliances
Education
Diversity & Inclusion
Public Policy
Programmatic
Ad Networks
Marketplaces
IoT & Industry 4.0
Human Resources
Purpose Driven Marketing
Cyber Security
OOH
Robotics
Deep Learning
Mobile Payment
Smart Products, Cities & Homes
Cloud Computing
Franziska von Lewinski reveals what awaits full-service agencies in 2023
Franziska von Lewinski about her perspective on the opportunities and challenges for full-service agencies in 2023.
21.02.2023
What will be the next startup unicorns?
We have compiled an overview of ten businesses that could soon be rated as the latest unicorn startups.
21.02.2023
ChatGPT in startups: exciting opportunities
Is ChatGPT useful for startups? Absolutely! Read on to find out more about the potential of AI in startups.
20.02.2023
Creating a startup: these 5 steps will have you pitching your idea in no time
Who doesn’t dream of being their own boss one day? But what’s the key to creating a startup, and what steps do you have to take? Read our latest guide to find out more!
Women in Tech: Rewriting the script for the startup scene
Surprise, surprise: in 2022, men were still dominating the startup scene – particularly in the tech industry. No change there then. But women in tech are writing an important new script that promises to deliver a different future.
13.02.2023
Agency compass 2023, pt. II: Sustainability, purpose, and new work
Sustainability, purpose, and new work are THE current buzzwords. But what does that actually mean for agency bosses? We put that question to five of them who form a cross section of the industry.
Agency compass 2023, pt. I: Key developments & trends
Agencies are facing significant challenges in 2023, but what trends do they involve? To get a broad overview, we talked to five different agencies, from smaller operations to larger companies, and from specialists to generalists.
07.02.2023
5 innovative startups wanting to improve the world with new technologies
It’s time to move over for the newcomers on the market. Innovative startups are really knocking it out of the park with their fresh visions. We introduce you to five of them.
06.02.2023
Influencer marketing trends of 2023
Smash today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.
03.02.2023
DMEXCO guide: the SEO trends of 2023 from Claneo
Google and the power of algorithms – we shed some light on the topic. Our guide “SEO & content: What will (still) be important in 2023?” from the SEO experts at Claneo tells you everything you need to know about search engine optimization.
31.01.2023
Jakob Huber on the state of digitalization in the German education sector
Digital educational opportunities have an enormous part to play in lifelong learning. We talk to Jakob Huber, Education Marketing Lead at Microsoft Germany, about how far digitalization has now progressed in the education sector.
19.01.2023
DMEXCO trend survey on energy and advertising: Although the consumption of resources is becoming increasingly important, only a minority of people are implementing specific measures
58% of the marketers surveyed are clear on one thing:
the consumption of energy and resources by advertising is becoming increasingly
important in 2023. However, just 38% of companies will pay greater attention to
the CO2 emissions of different marketing measures when planning future budgets.
On the other hand, the answer to the question of who should bear the costs of
climate-neutral campaigns is unanimous: the advertisers. These are the initial
findings from a representative online survey conducted by Civey on behalf of
DMEXCO in December 2022, which involved 501 employees in the communication,
PR, media, and marketing sectors.
18.01.2023
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
ChatGPT: what is the AI chatbot capable of?
ChatGPT is “just” a chatbot, but somehow the hottest topic on the Internet. Why? What does ChatGPT offer? And what potential does the AI chat tool have?
02.01.2023
Tech in education: why WWF Germany is embracing experience learning and VR
Experience learning with complex content: WWF Germany is leveraging virtual reality to show how hydrogen can be produced and put to good use in the future. The NGO is thus leading the way when it comes to digital learning content.
22.12.2022
Agencies in 2023: crazy times lie ahead!
Whether new technologies, societal changes, and budget cuts: agencies face major disruptions in 2023. Although the year will be difficult, it will also be full of potential.
20.12.2022
Social Media Trends 2023: AI, Mastodon, BeReal, Lensa & social listening
Social media are subject to constant change. Their evolution in recent years from social networks to platforms for news, shopping, and political topics seems to know no end. Here are the social media trends of 2023 at a glance!
Top 10 marketing skills for 2023
The rapidly evolving world of digital marketing demands special expertise from marketers if they want to stay ahead of the curve. We’ve put together a list of 10 essential skills that marketers should acquire in 2023.
15.12.2022
