Stories

Business
15.10.2019
How to be among the top results of near-me searches
No matter how much budget is available: there are possibilities and tools
Business
Business
11.10.2019
Sustainable start-ups: Can climate protection and business work in combination?
Green, greener, start-up. More and more companies are focusing on sustainability. But how can this demand be met without foregoing the demands of a prospering business? In this interview, CHOOOSE founder Andreas Slettvoll indicates how this can work.
Business
Business
09.10.2019
What role does personalization play in content commerce?
Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.
Future
07.10.2019
YouTube as a podcast platform?
More and more audio makers are using the world's largest video platform. With success.
Marketing
Marketing
01.10.2019
Marketing and eSports: “It’s about culture, not channel marketing”
Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.
Resources
Resources
30.09.2019
The Rise and Risk of Purpose Driven Marketing
Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?
One click to the essence: To-the-point videos with GoEssential
Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?
Technology
26.09.2019
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
Resources
25.09.2019
Free e-book “Voice and Audio”
How podcasts and voice assistants are changing marketing
Resources
Resources
24.09.2019
Checklist for an optimal omnichannel customer service
The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.