Stories

Green, greener, start-up. More and more companies are focusing on sustainability. But how can this demand be met without foregoing the demands of a prospering business? In this interview, CHOOOSE founder Andreas Slettvoll indicates how this can work.

Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.

Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.

Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?

Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?

The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.