Agency compass 2023, pt. II: Sustainability, purpose, and new work
Sustainability, purpose, and new work are THE current buzzwords. But what does that actually mean for agency bosses? We put that question to five of them who form a cross section of the industry.
How we’ll work in the future: new work and agencies
What do we want our working relationships to look like (and still remain profitable)?
Maintaining a work-life balance and finding a unique agency identity
The important thing is for each agency to pinpoint and define this new-found diversity in their own individual context. Take the question of identifying what balance of office and remote work is desirable and meaningful – that is something only the agencies can define based on their own individual requirements. The situation is clear: skilled staff are selective. That in turn means that employers have to offer a convincing financial package if they want to attract and retain applicants.
Johannes Auffermann from creative agency Astral believes another challenge that they will face in 2023 is finding a work-life balance for himself and his staff – not an easy matter.
Present your company at DMEXCO 2023 in an exciting, innovative ambiance.
Sustainability: Bringing the 2023 buzzword to life
As far as Oliver Zenglein is concerned: “Sometimes you have to say ‘no’ to the variety of new issues and opportunities.”
Content marketing: Accessibility is an important aspect of the content experience
Trend for 2023: A return to live and in person – events, trade fairs, and networking
And what are you looking forward to most in 2023, Uli Kramer? “To building new personal relationships and maintaining existing ones. The events of the past three years have necessitated a hiatus in those.”
Andrea Buzzi hits the bullseye with her answer: “Most of all, I’m looking forward to networking at industry events like DMEXCO.”
Obviously, we can’t argue with that. We’re already looking forward to welcoming both German and international agencies to Cologne in September.
#DMEXCO23 Save the date: September 20 & 21. See you there.