Stories

What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
DMEXCO podcast: A treat for your ears!
Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.
Tokenizing your Body: Why the GenZ sells its data
The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.
How Deutsche Telekom uses blockchain
Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.
WhatsApp: The giant is opening up to businesses
Finally, companies get official tools for the messenger. A look at the current and upcoming features.
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.
DMEXCO Blockchain Originals – a creARTive Challenge
Albrecht Behmel translates the DMEXCO motto into four paintings. Will one of the 15,000-euro originals be yours soon?
Artificial Intelligence: People must be the consciousness of the system
To use machine intelligence sensibly, companies have to think from the customer, says Melanie Cook.
China mutating into Silicon Dragon
Silicon Valley is considered the center of digitalization, but China is pushing hard to conquer the technology throne.