Stories
Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
Purpose marketing: more attitude, please!
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
Mobile advertising trends from China, Europe and the USA
From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.
It depends on the processes
Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.
Project management in marketing
Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.
Brand safety: Don’t play with those grubby kids
Advertising environments can harm brands. How to prevent critical questions from customers and supervisors.
Work Labs
Sharing real-life experience. The WorkLabs offer knowledge transfer and direct dialog with digital experts in a single format.
Experience Stage
Beyond the future. The three trending topics for the Experience Stage are creativity in AI and robotics, virtual & augmented Reality, and voice.
Demo Arena
A new stage format for new digital products—the DMEXCO Demo Arena. 2019 sees the launch of the DMEXCO Demo Arena, a new stage format in which innovative products and digital services will find the perfect presentation environment.
