Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.
They professionally present their clients in the best possible light – but many agencies struggle when it comes to strategic self-marketing. But if you only rely on recommendations, you are in danger of a rude awakening, especially in times of crisis.
The corona crisis is turning the world of online marketing upside down. Find out in our white paper which industries are hit particularly hard and how you can develop clever strategies to react to the current situation.
What value do your customers really get when they choose your product? For your marketing and sales success, it is essential to develop an on-target and concise value proposition. Find out how to do this here.
Where do the ethical boundaries of digitalization lie? And what are the digital responsibilities of companies? Find out here why we should strive now more than ever for corporate digital responsibility (CDR).
Successful influencer marketing is not a sure thing. Very often a number of typical mistakes lead to bad results. But lots of the pitfalls can be eliminated beforehand or avoided by taking simple steps.
What impact is the current situation having on influencer marketing? Should planned campaigns be jettisoned? And what is required for credible crisis communication? We asked some experts for their opinion.
The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Five marketing experts give their personal strategy recommendations.
The CDO's mission is clear: to drive digital transformation. But an understanding of technology alone is not enough to take on this role. Five practical tips will help you to master digital transformation in your company.