How to reach your target group more individually with psychographic targeting
Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.
Self-marketing for agencies – escaping the recommendation trap
They professionally present their clients in the best possible light – but many agencies struggle when it comes to strategic self-marketing. But if you only rely on recommendations, you are in danger of a rude awakening, especially in times of crisis.
How to stand out from the crowd with a convincing value proposition
What value do your customers really get when they choose your product? For your marketing and sales success, it is essential to develop an on-target and concise value proposition. Find out how to do this here.
Corporate digital responsibility: why digital ethics are essential
Where do the ethical boundaries of digitalization lie? And what are the digital responsibilities of companies? Find out here why we should strive now more than ever for corporate digital responsibility (CDR).
The 7 deadly sins in influencer marketing – These are the mistakes to avoid
Successful influencer marketing is not a sure thing. Very often a number of typical mistakes lead to bad results. But lots of the pitfalls can be eliminated beforehand or avoided by taking simple steps.
What should be borne in mind when using influencer marketing during the COVID-19 crisis?
What impact is the current situation having on influencer marketing? Should planned campaigns be jettisoned? And what is required for credible crisis communication? We asked some experts for their opinion.
Twitter Topics: how marketers can benefit from this new feature
Users can use Twitter Topics to follow trends of interest to them. Brands can take advantage of this for their Twitter marketing. After all, users also discover new accounts via the Topics feature.
Adapting performance marketing strategies to the corona crisis
The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Five marketing experts give their personal strategy recommendations.
Digital leadership: Five practical tips for CDOs
The CDO's mission is clear: to drive digital transformation. But an understanding of technology alone is not enough to take on this role. Five practical tips will help you to master digital transformation in your company.
