Conference Highlights Part I
Like every year, the DMEXCO Conference offers you the agony of choice. To make it easier for you to get an overview, here is a small foretaste of the input that awaits you at DMEXCO @home 2021:
Outbrain “All the Recommendations You Need to Make Native Advertising your Top-Performing Channel”
Masterclass GER with englisch subtitles
Most marketers rely on native advertising on the open web, but not all of them have mastered it. Join us as we recommend the best tools to achieve your desired results; how to properly set up your native strategy; and how top clients are optimizing their campaigns with minimal effort.
Falcon.io “What’s Next for Social Media?”
Masterclass EN
Tact and sensitivity and the ability to ‘read the room’ are key for a modern marketer. Constant platform changes, content overload, and competition vying for the same target audience impact the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what’s next for social media and how keeping up will ease you into a less bumpy 2022.
Selligent “How to make AI run your marketing campaigns (successfully!)”
Masterclass EN
It’s not a secret that consumers today expect relevant communications and cohesive experiences from brands. Engaging customers across their favorite channel, sending personalized offers at the right moment or finding the best suitable segment to send a specific communication to: AI allows marketers to automate decisions which could not be automated before to build strong and long-lasting relationships with their consumers with limited manual intervention.
Please join us and discover how to improve your omnichannel marketing automation strategy using data and AI.
