Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Brand & Brand Safety
E-Commerce
Social
Content
Transformation
Online Advertising
Artificial Intelligence
Data & Analytics
Performance Marketing
New Work
B2B
Leadership
Start-up
Creativity & Design
Targeting
Influencer
Agencies
Video & Connected TV
Corporate
Entrepreneurship
Philosophy & Ethics
Blockchain & Web3
#attitudematters
Mobile
Audio and Voice
Marketing Automation
Sustainability & Green Economy
VR / AR / XR
Product Management
Search & SEO
Dialog Marketing
Personalization
Adserving and Tracking
Business
Technology
Customer Experience
Compliance & Privacy
Digital Media & Trading
Food & Health
Publishing
Direct Marketing
CRM / Database
Agile Marketing
Alliances
Future
Chatbots
Diversity & Inclusion
Education
Sports and Gaming
IoT & Industry 4.0
Public Policy
Human Resources
Ad Networks
Marketplaces
Retail Media
Robotics
Mobile Payment
Cyber Security
Purpose Driven Marketing
OOH
Programmatic
Emerging Markets
Deep Learning
Cloud Computing
Smart Products, Cities & Homes
AI in companies: Definitely a matter for top management
Personalization is the most important task for artificial intelligence, but it’s just the beginning.
07.11.2018
Google Maps as a competitor to local Facebook pages
A “Follow” function is only the latest example of a large-scale plan to expand the map service.
07.11.2018
Pinterest communities: New feature for interactions
A clear step in the direction of the social network – Direct access to the target group possible
31.10.2018
How progressive web apps are stoking mobile commerce
Features such as offline usage make progressive web apps interesting for mobile commerce.
31.10.2018
Progressive web apps: When web and app merge
Which is better: Native apps or a web app? Actually, the correct answer is: Progressive web app.
27.10.2018
More and more on the radar: eSports
Market opportunities forecast to reach 1.4 billion euros by 2022
25.10.2018
Omnichannel commerce: One customer – many channels
A sensible combination of different sales channels in e-commerce creates satisfied customers and new potential for retailers.
24.10.2018
Upright videos in marketing: Why, what and where
Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?
19.10.2018
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
17.10.2018
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.
15.10.2018
Amazon is increasing its shares of ad spending more and more
Industry experts see massive shift in advertising budgets in the months ahead.
15.10.2018
What’s hot in content marketing – part 2
Current trends show that content marketing is slowly growing up.
04.10.2018
What’s hot in content marketing – part 1
Content marketing has established itself as a discipline, but new trends are constantly creating changes.
02.10.2018
Oculus Quest: a new milestone for VR
The new headset could give Virtual Reality a significant boost thanks to its competitive price and considerable features.
28.09.2018
Why 5G will turn everything upside down
The upcoming mobile standard 5G is not just another ordinary evolutionary step, but a revolution.
26.09.2018
How Apple, Google, etc. are protecting us from ourselves
Screen Time in iOS 12 is just the latest example of a feature designed to curb cellphone and internet addiction.
26.09.2018
Video marketing: Three trends in facts and figures
The good news: Users want videos of companies. The bad news: The market is getting more complex.
24.09.2018
Ad fraud: Can AI and blockchain help?
Programmatic advertising solves known problems, but at the same time is not without its own problems.
18.09.2018
SEO in content marketing: Of pillars and clusters
Keywords have served their time as the sole guideline. It is now about being the authority on a topic.
17.09.2018
