Stories
Voice SEO: How voice assistants are changing marketing
Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.
Business
Business
27.08.2018
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
DMEXCO podcast: A treat for your ears!
Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.
Future
Future
23.08.2018
Tokenizing your Body: Why the GenZ sells its data
The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.
How Deutsche Telekom uses blockchain
Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.
Media
Media
17.08.2018
WhatsApp: The giant is opening up to businesses
Finally, companies get official tools for the messenger. A look at the current and upcoming features.
Business
Business
16.08.2018
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.
DMEXCO Blockchain Originals – a creARTive Challenge
Albrecht Behmel translates the DMEXCO motto into four paintings. Will one of the 15,000-euro originals be yours soon?
Artificial Intelligence: People must be the consciousness of the system
To use machine intelligence sensibly, companies have to think from the customer, says Melanie Cook.