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Marketing effectiveness – how to make your budget go further
Companies often shy away from investing in adequate marketing control. Maren Seitz, Head of DACH at Analytic Partners, explains to us why measuring marketing efficiency should be an integral part of every strategy.
A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
DMEXCO 2021: well worth a second look
DMEXCO was once again full of fascinating insights, extremely interesting discussions, and forward-looking innovations this year. Here, we recap our highlights from the digital expo.
Female managers – women power to overcome a crisis
Recent studies show that women prosper in their roles – especially in times of crisis. Yet they are underrepresented at management levels. Why is that? We asked Izabela Ianelli from Endemol Shine Brasil and journalist Lori Lizarraga - both members of the WOW Dinner.
Brand loyalty: 5 strategies for long-lasting customer bonds
Loyal customers benefit brands in many ways: not only are they keen, frequent buyers, but they also incidentally act as promotional ambassadors and product advocates. But how can you generate brand loyalty? Download our guide to learn more!
Expo
Expo
09.09.2021
DMEXCO @home 2021 – Our recap
With emotional moments, plenty of strong statements, and an almost 50% share of female speakers, DMEXCO @home set new standards for the second year in a row as a purely digital format.
DMEXCO 2021 – you won’t want to miss these highlights!
One more night until the big day: tomorrow (September 7) we’ll be welcoming you to DMEXCO @home 2021! Read on, because we’ve rounded up some event highlights for you to look forward to.
DMEXCO 2021: these 7 tips will make your expo experience one of a kind
On September 7, DMEXCO 2021 will be opening its virtual doors! We have a few last-minute tips here to optimally prepare you for your expo visit and make your event experience the best it can be.