Search terms relating to the coronavirus are among the keywords that are currently being blocked by marketers the most. Oliver Hülse from Integral Ad Science explains why a good brand safety and suitability strategy should not simply focus on blocklists.

Digitalization makes it possible to work together in virtual teams whatever the location. However, remote working poses special challenges to managers. In the following, we’ll explain how to successfully overcome these.

In successful agencies, the professional onboarding of new clients is a top priority. Besides sharing expectations and defining common goals and processes, the focus is on building trust.

Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.

They professionally present their clients in the best possible light – but many agencies struggle when it comes to strategic self-marketing. But if you only rely on recommendations, you are in danger of a rude awakening, especially in times of crisis.

What value do your customers really get when they choose your product? For your marketing and sales success, it is essential to develop an on-target and concise value proposition. Find out how to do this here.

Where do the ethical boundaries of digitalization lie? And what are the digital responsibilities of companies? Find out here why we should strive now more than ever for corporate digital responsibility (CDR).