Stories
How the Stacey matrix is the foundation for your project management approach
Agile working may be touted as the silver bullet for efficient project planning and workflows, but taking the traditional approach can also help you achieve your goal quickly. This matrix will show you which method is right for you.
Lost in translation: how to avoid embarrassing marketing translation errors
You’ve defined your marketing strategy: you want your product to perform successfully abroad. But then, you get lost in translation. Translation errors can often make your entire brand presence fail. We have some tips on how to avoid them.
Twitter’s new features: what can Blue, Fleets, and Spaces do?
The economic collapse of Twitter has already been predicted many times in the past. And yet the social networking site somehow always manages to impress with fresh ideas. It recently rolled out several new features. We took a look at them.
VR conferences: is virtual reality the video conference of the future?
Holographic meeting rooms, avatars for team members – will we even have to come face to face with each other in the future? What are the benefits of virtual reality technology for meetings and conferences? Where does it reach its limits?
Timeboxing: work efficiently just like Elon Musk
Timeboxing is an extremely interesting method for getting yourself organized. The principle has its origins in software development and is used by several famous people, including Elon Musk and Bill Gates, to work more efficiently.
Outshining the competition using the Customer Effort Score
Happy customers are loyal customers. But how can companies keep hold of their customers in the long term? Service quality is the answer. And the Customer Effort Score is an effective tool for measuring that.
Happy accidents: how serendipity increases product success
Do we enjoy products or services more if we discover them by chance? Researchers at Rutgers University in New Jersey have examined when happy accidents cause consumers to have a positive experience with a product.
DMEXCO survey 2021: The majority of German companies are not ready for the post-cookie era
Only 17 percent of German marketers already have a solution for the post-cookie era – that’s the finding from a recent survey conducted within the DMEXCO community. International companies are much more prepared: just under 40 percent of those surveyed already have a solution for when cookies are phased out.
