Stories

Is everything running smoothly or would it be worth optimizing something? Product managers and process owners ask themselves these and similar questions on a daily basis. A digital twin can provide the right answers. This story reveals how it works.

Business ecosystems seem to be the answer to the challenges of digital transformation and an innovative model of the future that can make SMEs fit for the digital economy in the long term. How can small and medium-sized companies benefit on a sustained basis?

If you want happy customers, you have to understand them on an emotional level. What can cause frustration and moments of happiness along the customer journey? And how can these points be influenced? The customer journey map provides concrete answers.

Ad-tech solutions are vital to modern media planning. However, it makes little sense to merely optimize the structure of campaigns. It is much more important to make time for creativity and innovation.

Whether with social selling, video advertising, a new online store or B2B platforms, if you want to win over new target groups while they're on the go, it is particularly important in B2B marketing to forge new paths and test innovative formats.

TODAY’S DIGITAL EXPERIENCE LEADERS ARE IN THE MIDST OF A TRANSFORMATION, AS MORE OF THEIR BUSINESS IS DONE ONLINE: WHAT ADVICE CAN YOU GIVE GROWING COMPANIES ON THEIR WAY?

It was an experiment, an innovative mission, a creative early-adopter hotspot, and also a pretty cool digital party. It’s a success – and of course we can make it even better. And we’ll do just that.

MAD//Fest will be enriching DMEXCO @home. Dan Brain, co-founder and Content & Marketing Director of the British festival, gives us a little taste of what we can expect from MAD//Fest x DMEXCO @home!

Tomorrow is the big day: On September 23, DMEXCO @home will finally open its (virtual) doors! Find out here which program highlights you won't want to miss.