Has Covid finally made everything remote and digital? Onboarding 4.0
The coronavirus pandemic has forced many teams to work from home. If you want new employees to learn the ropes, you need to know how to effectively train them online. We show you what it takes for digital onboarding to be a success.
Digitalization in human resources – still some catching up to do?
The coronavirus pandemic has proven that digitalization in schools hasn’t fully taken off yet. But what does the situation look like in businesses? How much ground is digitalization gaining in human resources? We explore this question.
The most common SEO mistakes – and how to avoid them
SEO is the key to staying ahead of the competition on the Internet. But if your website is epically failing to rank, you’re probably making one of these five SEO mistakes. We tell you what you need to watch out for!
Getting started with e-commerce advertising: which channels actually pay off?
If companies want to stay visible amid the fierce online competition, they should start now when it comes to e-commerce advertising. Teodora Gavriluț from Creatopy let us in on which platforms offer maximum potential for success.
Checklist: How to write powerful texts for your email campaign
Do you want your next email campaign to really take off? Then powerful content is an absolute must. We asked Kathleen Jaedtke from HubSpot how to achieve that. You’ll find everything you need to know in our easy-to-follow checklist!
Beer Brewing 4.0: digitalization of the brewing industry
A romantic craft? Digitalization has completely revolutionized the art of beer brewing. Join us on the journey and find out how the frothy beverage is made today and what role machine learning, digital twins, and other aspects play.
The quiet nerd? 5 product manager qualities to ramp up your success
Good product management requires more than just technical qualifications. Soft skills are also – if not especially – a must for success. Read on to find out which 5 product manager qualities matter the most.
Breaking through on the market with the right pricing strategy
In theory, it doesn’t matter what product you want to launch as long as you set the right price. Here, we take a look at the seven most important pricing strategies to help you hit the ground running.
The rebranding process: the pitfalls to be avoided
Merely saying the phrase “brand relaunch” sends a chill down the spine of most marketers, and not without reason: rebranding demands great finesse. Marco Zingler, COO and partner at the digital agency “denkwerk,” reveals some strategies.
Jobs-to-be-done theory – a great approach for designers
When developing products, the customer should obviously be the focus. However, the value proposition should actually also be taken into account. That is where the jobs-to-be-done theory and a clever change of perspective come in.
“Digital education” whitepaper
Even if some may doubt it based on recent experience: the future of education is digital. Find out what digital education means and what opportunities it offers in our free whitepaper.
Personalized learning: a game changer for individual development possibilities
Optimizing individual learning processes using state-of-the-art technologies: What are the challenges and benefits of personalized learning and what should future-oriented education look like? We explored the digital learning concept.
The top 5 e-learning platforms for your learning success
New technologies are also driving education forward. Online tools such as e-learning platforms enable learners to digitally further their knowledge in preparation for the future. Here, we present the 5 most useful e-learning platforms.
DMEXCO 2021 will be all-digital
Although the Koelnmesse fall program is scheduled to go ahead on site in the Cologne exhibition halls, DMEXCO 2021 will be held in an all-digital format on September 7 and 8 in the form of DMEXCO @home, just like last year. The reason for this is because many international companies in the industry have to comply with pandemic restrictions that will likely be in place until the end of 2021. A hybrid DMEXCO event will be held in Cologne in 2022.
01.06.2021
Robots as teachers: Can we learn about technology from them as well?
Can you imagine C3PO at the front of the lecture hall? Metal and circuit boards instead of flesh and blood? Although many might see this as a mad prepubescent utopia or plot from a 1980s trash movie, it is already very close to reality.
Checklist: digitalization in education
Employees who will be shaping the digital future need digital education concepts. But how can digitalization be done right in education, whether schools, universities, or training facilities? Our checklist is a good place to start.
Schools of tomorrow: teaching our future digital leaders
The demands placed on students today are changing just as quickly as the world of work. With that in mind, what must the education system now offer our children so that they have bright career prospects for the future?
Corporate language guide – for an unmistakable corporate voice
If you want customers to be impressed by your brand, the key to success is corporate language. That’s because a strong corporate voice can give your image a boost. Learn more in our free downloadable!