How will digitalization transform cities? Until now, smart cities would have been the answer given by many experts to this question, but a new concept has now emerged: responsive cities, in other words cities where the residents rule.
If you ask what makes a good website experience, then you will get a huge range of answers because we all see the world differently. So, it pays to think big. We tell you how to successfully incorporate inclusive design into your UX!
100 million dollars every day! That is the level that experts at Juniper Research expect losses caused by online advertising fraud to reach by 2023. We reveal the best ways to protect yourself against ad fraud.
Mobile shopping on smartphones, tablets, and other mobile devices is also becoming increasingly popular among your target group. If you want to give your brand a boost, here are 5 tips to be successful in mobile commerce.
Niklas Hartmann, Managing Director at ReachOn GmbH, explains how brands can use Instagram to expand their reach. The social media expert demonstrates how effective a combination of hashtags, collaborations and articles can be.
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?
What will the world look like after Covid? How can we actively help shape it? What role does digitalization play in this? What priorities do we want and need to define for the future? With the #SettingNewPriorities motto, DMEXCO 2021 aims to discuss all these questions with its community and come up with real solutions for a post-Covid world.
DMEXCO, Europe’s leading digital marketing & tech event, and Digital X, Europe’s leading digitalization initiative launched by Deutsche Telekom, will share the stage for the first time in 2021 at the Koelnmesse exhibition center. Digital X explores issues surrounding the digital transformation, while DMEXCO’s main focus is on digital marketing. In this respect, digital topics and relevant target groups will be closely merged and September will see Cologne becoming more of a hotspot for everything digital than ever before. More details on the exact setup of the two events will be released in June.
The advertising spending of marketers is continuing to become increasingly digital and is shifting toward the big platforms – those were the findings of a survey DMEXCO conducted among its community. Budgets are mainly being set aside for search engines, social media channels, editorial content websites, and audio and video platforms. Surprisingly, traditional channels such as TV and radio are also still proving popular.
Whether B2B or B2C, from LinkedIn to Clubhouse, and for all channels, tools, and KPIs – our free e-book tells you everything you need to know about social selling, presents insights, tips, checklists, and statements.
With its SSI, LinkedIn wants to provide its own metric for making social selling success measurable. Is the LinkedIn Social Selling Index really a useful benchmark for measuring your success or merely an advertising gimmick?
Do you want to embark on your social selling journey but don’t know where to start? Are you wondering which channel is right for you, what KPIs will best measure your strategy’s success, and whether there are social selling tools to help?
To establish social selling in your company, you need social sellers above all else. Who is the ideal candidate for this role and what factors do you need to consider when introducing social selling? We have 7 tips to get you started!
As social selling becomes a popular sales concept, more and more sales channels are finding their way onto social networks. To successfully implement this strategy, social selling and marketing must be closely harmonized with one another.