Back Back
DMEXCO @home 2021 had plenty of fascinating talks in store.
Image: © Koelnmesse

If you were unable to attend this year’s DMEXCO @home live but you still want to catch up on the sessions, masterclasses, and keynotes, then buy your ticket now and visit DMEXCO on-demand – the easy way to experience the digital expo, whenever you want and wherever you are.

New technologies for greater data protection

Users want to know that their privacy is being protected in the online world, so the challenge facing advertisers, agencies, and publishers is to shape their future marketing strategies in a way that meets these customer expectations.

Dr. Bernd Fauser, Managing Director at Google Ad Platforms: "With digital tools managing more and more aspects of our lives, it's quite natural that people’s expectations towards privacy have grown. People don't want privacy as an afterthought, but they want privacy by design.".

Jen Fitzpatrick, SVP at Core Google, and Dr. Christian Esslig, CDO at E.ON, discuss the new technologies that they are using within their companies to protect users’ privacy.

Building long-term customer loyalty with Adtech and Martech

These days, customer needs and expectations are changing at an ever-increasing frequency and speed. Leading marketers must be able to adapt both their marketing strategies and tactics quickly if they are to retain customers in the long term despite the pace of constant change.

Ariel Kelman, CMO at Oracle: "What we need to do is to combine the forces of advertisement and marketing to redefine what modern customer experience could be and how we can really drive companies forward".

Integrating Adtech and Martech stacks is essential to understanding the target group and their needs.

B2B marketing in a post-Covid world – what needs to chang

According to Carla Piñeyro Sublett, the pandemic has not only had a significant effect on society, it has also changed existing marketing strategies for good. As the Senior Vice President and CMO at IBM, she believes that the crucial questions for B2B should be: What does the desired target group care about and how are they being influenced?

"It’s time to come back to what I know we all do best: We capture hearts and minds. And the best way to do that is to be in tune with our own hearts and minds," says Sublett.

Sublett believes that creating a genuine bond and genuine added value have to be priorities for successful B2B marketing.

Travel and the pandemic: Future trends

Although many industries have felt the impact of the coronavirus pandemic, few were hit as hard as the travel industry – which is now slowly recovering, while also exploring new opportunities and concepts for the future of travel. In conversation with Ian Jindal, Founder of InternetRetailing, Arjan Dijk, Senior Vice President and CMO at Booking.com, comments that people never lost their desire to travel, even in the depths of the pandemic.

64 %
of people said that travel is more important to them during the pandemic, says Dijk.

Sustainable and climate-neutral travel is among the issues that the industry is facing.

Experience all the highlights with DMEXCO on-demand

DMEXCO @home 2021 is over, and we’re already working hard on DMEXCO 2022 – hopefully in person again at the Koelnmesse exhibition center. Until then, you can continue to network on the DMEXCO @home platform, and watch sessions, keynotes, and masterclasses whenever you want via DMEXCO on-demand sessions.

Still don’t have a ticket? It’s easy to buy one, even though the live event is over. Get your ticket now and find out about the latest online marketing trends, watch inspiring discussions, and make new and important contacts.