The boomer generation as a target group – wasted potential?
Boomers are more trend-conscious, wealthier, and tech-savvier than they’re given credit for – and it doesn’t stop there. Read on to learn what matters to the boomer generation and why it can pay off for brands to embrace this target group.
Governing on Twitter and others: social media as a political communication form
More and more politicians are communicating via social media channels. What opportunities and risks does that mean for political communication? We present a few examples!
10 useful business intelligence tools for your company
For fresh insights and better decisions: modern business intelligence tools help you unlock your company’s data trove. Deciding which BI tool is right for you depends on your specific requirements.
5 hot business intelligence trends that should be on your radar
The BI field is moving at a fast pace and determining how companies will work with data in the future. In our story, we present 5 key business development trends that pave the way for even better decision-making.
Buyer persona vs. target group: what’s the difference?
If you want to emotionally engage with your customers and convince them of your products and services, you need to really know and understand their needs. But what exactly is the difference between a target group and buyer persona?
Digitalization of the construction industry: BIM and tech leading the way
From a digital standpoint, the German construction sector is trailing behind other industries, despite the fact that it could benefit greatly from digitalization. Building information modeling and other technologies could turn that around.
The climate is overheating – time for green data centers!
Data centers are the world’s fastest-growing energy consumers. Are the digital economy and climate goals compatible? Stefan Mink from IONOS should know. We ask him: How much progress have we made in developing green data centers?
Corporate venture building (CVB): the new digital business model?
Global challenges like climate change and healthcare require innovative and sustainable ideas to be developed and quickly implemented. Is corporate venture building the business model for achieving that?
Cognitive marketing: boost your B2B marketing
Emotions play a key role not only in B2C sales, but in B2B sales as well. Read on to find out how you can benefit from this state of affairs using clever cognitive marketing.
