Boomers are more trend-conscious, wealthier, and tech-savvier than they’re given credit for – and it doesn’t stop there. Read on to learn what matters to the boomer generation and why it can pay off for brands to embrace this target group.
The BI field is moving at a fast pace and determining how companies will work with data in the future. In our story, we present 5 key business development trends that pave the way for even better decision-making.
If you want to emotionally engage with your customers and convince them of your products and services, you need to really know and understand their needs. But what exactly is the difference between a target group and buyer persona?
From a digital standpoint, the German construction sector is trailing behind other industries, despite the fact that it could benefit greatly from digitalization. Building information modeling and other technologies could turn that around.
Data centers are the world’s fastest-growing energy consumers. Are the digital economy and climate goals compatible? Stefan Mink from IONOS should know. We ask him: How much progress have we made in developing green data centers?
Global challenges like climate change and healthcare require innovative and sustainable ideas to be developed and quickly implemented. Is corporate venture building the business model for achieving that?