The future of e-commerce is being massively influenced by the use of artificial intelligence. AI in online retail is already contributing to a significantly improved user experience by offering personalized buying experiences.
The use of augmented reality not only leads to better results when it comes to the user experience. In product development as well, AR technologies are gaining ground and come with significant advantages.
An effective social selling strategy opens up entirely new perspectives for marketing and sales on social networking sites. Our six tips for a successful social selling strategy will help you reach your target group effectively.
What does the product discovery concept involve? How do you optimally apply it and what should you keep in mind when using it? Get an overview here along with some practical tips and a free test template!
The line between e-commerce and brick-and-mortar retail is becoming increasingly blurred. This trend presents enormous opportunities when it comes to consolidating the benefits of buying habits that actually oppose each other, such as the ROPO effect and showrooming.
Not everyone who is interested in your product or service will become a customer. With lead scoring, you can identify qualified leads early on. Read here to find out how to establish your own lead scoring system.
Google has had a dedicated area for podcasts in its SERPs since May 2019. As a result, any audio recording listed by Google can also be optimized for the search engine. Here, you will find 5 tips for podcast SEO to make your podcast episodes rank higher.