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3 questions to Dorothee Bär: resilience through digitalization
How can companies in the digital industry show a clear attitude and better prepare for future crises? Dorothee Bär, Minister of State for Digitalization at the German Federal Chancellery, shares her thoughts on these questions.
Expo
Expo
02.09.2020
Experience these first master classes at DMEXCO @home
The start of DMEXCO @home is drawing closer and, in the coming weeks, we’ll be giving you a sneak preview of our exciting conference formats. Today, we’re kicking things off with the first master classes – with AB Tasty GmbH, MGID.Inc, Talkwalker GmbH, novomind AG, Dynata, Adform, and Oracle. More coming soon in the conference program!
Expo
Expo
02.09.2020
3 questions to Claudia Hartwich, Microsoft Germany: The future of work
How can digital working be implemented successfully in the future? To discuss this challenge, we interviewed Claudia Hartwich, HR Director and member of the Management Board at Microsoft Germany.
Whitepaper: 7 tips on how to optimize your internal communication
At many companies, internal communication is not given enough attention. However, that is the wrong approach. In our whitepaper, you will learn how to optimize the communication within your company in 7 steps.
Expo
Expo
31.08.2020
It’s all about networking! Here’s how to digitally network at DMEXCO @home
Exhibiting and networking belong together like digital and marketing. The DMEXCO @home platform is revolutionizing digital networking in 2020. Check out the exciting features that await you!
Expo
Expo
31.08.2020
Mapp in interview with DMEXCO
“Empower marketers and brands to break out from the pack” – that is Mapp’s mission. In this interview, Michael Diestelberg reveals how Mapp wants to put this message into practice as an exhibitor at DMEXCO @home and what the company is expecting from the digital expo:
DMEXCO report: how the digital economy is showing a clear attitude
What role does attitude play in the digital economy? Can a company’s attitude be compatible with its economic goals? And what are the major challenges being faced by the industry? Our new DMEXCO report gives you answers to these questions.
Pinterest as a marketing channel: is the network being wrongly neglected?
Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.
Infographic: 5 measures for extending the product lifecycle
If you want to establish your product in the highly competitive digital market, you need to be able to forecast the product lifecycle and pull the right levers at the right time in order to control it.
Expo
Expo
24.08.2020
10 valuable tips for your digital DMEXCO expo presence 2020
Purely digital and decentralized – DMEXCO 2020 will be DMEXCO @home and will embrace focused networking and intensive interaction with the global community. In our 10 tips, we reveal what you need to consider as an exhibitor at DMEXCO @home!