Linear TV advertising and traditional video ads are usually wasted on a lot of people. That’s why programmatic video advertising is paving the way for the future, because it allows campaigns to be targeted and placed much more efficiently.
As the new Director of Sales & Operations with effect from February, Jan Garnefeld, 40, will be responsible for the analog and digital trade show business of DMEXCO, Europe’s leading digital marketing and tech event. He will be taking over from Dr. Christoph Menke-Salz, who started a new position as Sports Director of the German Hockey Federation in January 2021.
Whitepapers are a content format that not only generates leads, but also boosts brand awareness and reinforces your expert status. Download our free guide to find out everything you need to know about whitepaper marketing!
Amid the coronavirus pandemic, brands with an affiliate marketing strategy in place stormed ahead of the competition in 2020. In this story, we explore why that was the case and where the latest affiliate marketing trends are heading.
If you want to make an impression in B2B marketing, you need one thing above all else: a promising strategy. Account-based marketing helps brands build a trusting relationship and strong bond with their customers.
Instagram, LinkedIn, and other platforms set the ball rolling, and now Pinterest has introduced new creator features, too – including the Pinterest Story Pins. Read on to discover what makes these so special and how you can leverage them.
The Kano model enables you to identify the product and service attributes that make your customers’ hearts beat for joy. Read on to find out what it’s all about and how you can ramp up the wow factors in your business.
The social media marketing trends for 2021 have been shaped by changing user behavior, new developments in technology, an expanded user base and – last but not least – the ongoing coronavirus pandemic. These are the trends to be aware of!
Social media platform TikTok may be on the rise, but so far, only a few companies have used it to advertise their brand – so is its potential being wasted? Read on to learn how to make the TikTok trend work for you.
As we edge towards the end of the cookie era, publishers cannot afford to delay taking a (pro)active approach to the significant challenges that lie ahead. This calls for strategies that will not simply allow personalized advertising in the future, but actually improve it.
Nowadays, it’s not just platforms like LinkedIn and Xing that are essential for B2B communication. More and more companies are also using Instagram as a B2B marketing channel. Read here how Instagram can help you step up your B2B business.
In part 5 of our 2021 marketing precap, Klickwunder’s Michel Ramanarivo ventures an outlook on the 6 performance marketing trends that will shape digital advertising in 2021. Technology, addressing, and format will be what it’s all about!
In the run-up to Christmas, there is always an unprecedented number of parcels to be delivered. Logistics 4.0 is set on bringing them to people’s doors using drones, but is it that advanced yet and where do online retailers fit in?
To place powerful and effective podcast advertising, you need to pursue innovative brand communication paths. We interviewed Wolfgang Bscheid to find out how advertising in podcasts lets brands experiment with the communication of tomorrow.
Your ranking is great, website traffic is a dream, so why is your conversion rate a catastrophe? Read our free guide and find out how to optimize your forms for a significant uptick in UX and conversion rates.
Podcasts are growing in popularity – including among advertisers. However, podcast advertising has nothing in common with a typical radio commercial. We interviewed Wolfgang Bscheid to explore how podcast advertising can work.