Tapping new sales markets is a challenge for business development and marketing.

The video portal is also jumping on the stories bandwagon. This is good news for companies.

AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.

Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.

The use of apps is increasing worldwide, thus increasing sales opportunities for retail and media, connecting sales channels and attracting young target groups.

A glance at current studies and surveys shows how important smartphones have become. An overview.

Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.

Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important

It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.