Content is king, even in the business-to-business world
Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.
The purchase journey: what role do brand preferences play?
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
Voice search SEO: When a result is all that counts
Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.
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