Smart packaging – the packaging of the future is already here
What makes packaging good? The answer is clear: added value. Many brands are currently delivering this with QR codes and other similar tools. But a new generation of smart packaging is already here: intelligent packaging.
The right way to apologize to customers
You've made a mistake that has impacted your customers, so you need a crisis management plan – and fast. An honest apology can work wonders and may even boost customer loyalty.
Guide: How to create attractive product descriptions
Good product texts are essential for a successful online store. Our guide explains how to create product descriptions with that "wow" effect.
How the Stacey matrix is the foundation for your project management approach
Agile working may be touted as the silver bullet for efficient project planning and workflows, but taking the traditional approach can also help you achieve your goal quickly. This matrix will show you which method is right for you.
Lost in translation: how to avoid embarrassing marketing translation errors
You’ve defined your marketing strategy: you want your product to perform successfully abroad. But then, you get lost in translation. Translation errors can often make your entire brand presence fail. We have some tips on how to avoid them.
Registering a domain – your website’s business card
Whether a company profile or an online store: the domain is your signpost to attract users to your online presence. So, what’s the best way to register an Internet address? Our free guide has all the key facts!
Twitter’s new features: what can Blue, Fleets, and Spaces do?
The economic collapse of Twitter has already been predicted many times in the past. And yet the social networking site somehow always manages to impress with fresh ideas. It recently rolled out several new features. We took a look at them.
VR conferences: is virtual reality the video conference of the future?
Holographic meeting rooms, avatars for team members – will we even have to come face to face with each other in the future? What are the benefits of virtual reality technology for meetings and conferences? Where does it reach its limits?
Timeboxing: work efficiently just like Elon Musk
Timeboxing is an extremely interesting method for getting yourself organized. The principle has its origins in software development and is used by several famous people, including Elon Musk and Bill Gates, to work more efficiently.
Outshining the competition using the Customer Effort Score
Happy customers are loyal customers. But how can companies keep hold of their customers in the long term? Service quality is the answer. And the Customer Effort Score is an effective tool for measuring that.