Ukrainian agency Netpeak specializes in performance marketing. Founder Dmitrii Piskarev outlines how the war in Ukraine has impacted his staff and the agency itself, and shares his hopes for help from Europe.
After being forced online for the last two years due to the pandemic, DMEXCO will be opening its doors in Cologne again in September. The excitement is really building for what is no doubt Europe’s most important tech and marketing event.
Spain has become the first European country to approve a draft law to give paid period leave to women suffering from severe menstrual pain. The proposed legislation is sparking a debate about an issue that is still being largely ignored in the global world of work.
Things have turned fairly quiet with regard to Google Glass, but Google might currently be polishing up new plans in the AR headset segment now that it has bought the AR startup Raxium, which specializes in augmented reality displays.
Connected TV is trending in the media landscape. We explore what that means for advertisers. Tim Nieland from Ad Alliance and Christian Russ from Samsung Ads also look ahead to the future of advertising in the CTV era.
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.
Admiring NFT art has not been that easy for fans of digital one-of-a-kind items – until now, because there’s finally a practical solution. The new StreamNFT service lets you stream NFTs from the comfort of your TV!
Marketers, take note! The 5th Goldbach Advanced TV study has been published and reveals that online euphoria remains high among TV viewers. The study also shows that advertising in the connected TV environment works.