Top 5 tools for AI in marketing in 2023
This story presents five AI tools to drive forward your company’s marketing in 2023.
How to automate your marketing today
If you want to be successful in the digital data era, automating your marketing is a must.
Why CDR is so important in the AI era
Using AI is both a blessing and a curse for many companies. We tell you why CDR is a must in this field.
All the facts on the CDR Award 2023
The CDR Award is recognizing outstanding corporate digital responsibility examples in the DACH region again this year.
CDR – a crucial topic in 2023
This article explores what’s behind the term “CDR” and tells you all you need to know about it.
Women’s Day: impactful initiatives, people, & ideas
To celebrate International Women’s Day and all the fascinating and inspiring women in the digital industry, we have selected 9 initiatives and female leaders who you should get to know closer.
DMEXCO trend survey: Where communicators are already using artificial intelligence
Artificial intelligence (AI) will mainly be used by communicators in the future to handle routine tasks and help reduce costs. Around one in ten of those surveyed in the areas of marketing, communication, and media may already be testing AI in terms of content production and search engine optimization, but most communicators are still cautious or even skeptical about actually using AI in their companies. Those are the initial results of a representative online survey conducted by Civey on behalf of DMEXCO from January 26 to February 20, 2023.
02.03.2023
Health tech startups are reshaping the system
Health tech startups are transforming the healthcare system and providing inspiration for digitalization strategies.
PwC survey: consumer behavior in e-commerce
News from the world of e-commerce: a recent study conducted by PwC delivers eye-opening insights.
Web3 in real life: a visit to the new w3.hub
w3.fund has set up a new home for itself. We took a look around the w3.hub, a space dedicated to Web3.
Farewell to Germany as an innovation hub?
The number of new startups has been in sharp decline recently. Is Germany’s status as an innovation hub waning?
Franziska von Lewinski reveals what awaits full-service agencies in 2023
Franziska von Lewinski about her perspective on the opportunities and challenges for full-service agencies in 2023.
What will be the next startup unicorns?
We have compiled an overview of ten businesses that could soon be rated as the latest unicorn startups.
ChatGPT in startups: exciting opportunities
Is ChatGPT useful for startups? Absolutely! Read on to find out more about the potential of AI in startups.
Creating a startup: these 5 steps will have you pitching your idea in no time
Who doesn’t dream of being their own boss one day? But what’s the key to creating a startup, and what steps do you have to take? Read our latest guide to find out more!
Women in Tech: Rewriting the script for the startup scene
Surprise, surprise: in 2022, men were still dominating the startup scene – particularly in the tech industry. No change there then. But women in tech are writing an important new script that promises to deliver a different future.
13.02.2023
Agency compass 2023, pt. II: Sustainability, purpose, and new work
Sustainability, purpose, and new work are THE current buzzwords. But what does that actually mean for agency bosses? We put that question to five of them who form a cross section of the industry.
Agency compass 2023, pt. I: Key developments & trends
Agencies are facing significant challenges in 2023, but what trends do they involve? To get a broad overview, we talked to five different agencies, from smaller operations to larger companies, and from specialists to generalists.