Stories

Business ecosystems: how they benefit SMEs
Business ecosystems seem to be the answer to the challenges of digital transformation and an innovative model of the future that can make SMEs fit for the digital economy in the long term. How can small and medium-sized companies benefit on a sustained basis?
Business Marketing
07.10.2020
Guide: Identify key customer types and successfully engage with them
Whether consultation or sales, when it comes to convincing customer interactions, the right approach plays a vital role. Our guide shows you how to win over even the most challenging customer types.
Marketing
Marketing
07.10.2020
The customer journey map: the key to understanding your customers
If you want happy customers, you have to understand them on an emotional level. What can cause frustration and moments of happiness along the customer journey? And how can these points be influenced? The customer journey map provides concrete answers.
Technology
Technology
06.10.2020
Using adtech efficiently: more time for better media management
Ad-tech solutions are vital to modern media planning. However, it makes little sense to merely optimize the structure of campaigns. It is much more important to make time for creativity and innovation.
B2B Marketing: How to successfully tap into new target groups
Whether with social selling, video advertising, a new online store or B2B platforms, if you want to win over new target groups while they're on the go, it is particularly important in B2B marketing to forge new paths and test innovative formats.
Creating digital leaders
TODAY’S DIGITAL EXPERIENCE LEADERS ARE IN THE MIDST OF A TRANSFORMATION, AS MORE OF THEIR BUSINESS IS DONE ONLINE: WHAT ADVICE CAN YOU GIVE GROWING COMPANIES ON THEIR WAY?
Expo
Expo
25.09.2020
Our recap: A purely digital DMEXCO? You’d better believe it!
It was an experiment, an innovative mission, a creative early-adopter hotspot, and also a pretty cool digital party. It’s a success – and of course we can make it even better. And we’ll do just that.
Expo
Expo
22.09.2020
MAD//Fest meets DMEXCO @home – are you ready for this?
MAD//Fest will be enriching DMEXCO @home. Dan Brain, co-founder and Content & Marketing Director of the British festival, gives us a little taste of what we can expect from MAD//Fest x DMEXCO @home!
Expo
Expo
22.09.2020
DMEXCO @home program highlights you shouldn’t miss
Tomorrow is the big day: On September 23, DMEXCO @home will finally open its (virtual) doors! Find out here which program highlights you won't want to miss.
Expo
Expo
22.09.2020
6 Practical last-minute tips for your visit to DMEXCO @home
The first fully digital DMEXCO will contain lots of exciting new content, functions and innovative features, even if you’re an experienced participant. Our useful tips for the virtual expo days will help make your visit to the DMEXCO @home a complete success.