Stories

Business
Business
03.06.2019
New ways of working and togetherness
In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.
Resources
Resources
31.05.2019
E-commerce: this is how small companies and founders can benefit as well
Logistics and shipping processes are becoming increasingly automated. This creates new challenges and at the same time offers advantages for retailers – not just the big ones.
Resources
29.05.2019
5 questions about the near future of e-commerce
Amazon is both a blessing and a curse: experts see some challenges for business.
Resources
24.05.2019
Your Social Media e-book
From ideation and legal facts regarding influencers to social marketing in B2B: 12 articles with compact content are available for download.
Business
23.05.2019
Xing: the unbreakable network made in Germany
One of the oldest platforms boasts impressive results.
Marketing
Marketing
22.05.2019
What customer loyalty really means
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
Media
20.05.2019
Blogging for managers: how LinkedIn became a business medium
Content is the key to successful corporate communication and leads are always more important than likes.
Resources
Resources
16.05.2019
Social media and B2B – it works after all!
Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.
Listen better: Making new decisions with listening
Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.
Marketing
14.05.2019
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers