Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Brand & Brand Safety
Social
E-Commerce
Content
Transformation
Online Advertising
Artificial Intelligence
Performance Marketing
Data & Analytics
New Work
B2B
Leadership
Start-up
Creativity & Design
Targeting
Influencer
Agencies
Video & Connected TV
Corporate
Entrepreneurship
Philosophy & Ethics
#attitudematters
Blockchain & Web3
Mobile
Audio and Voice
Marketing Automation
Sustainability & Green Economy
Product Management
VR / AR / XR
Search & SEO
Dialog Marketing
Personalization
Adserving and Tracking
Business
Technology
Compliance & Privacy
Digital Media & Trading
Publishing
Direct Marketing
CRM / Database
Agile Marketing
Alliances
Customer Experience
Education
Future
Diversity & Inclusion
Chatbots
Food & Health
IoT & Industry 4.0
Public Policy
Sports and Gaming
Human Resources
Ad Networks
Mobile Payment
Robotics
Marketplaces
Cyber Security
Purpose Driven Marketing
Programmatic
OOH
Retail Media
Emerging Markets
Smart Products, Cities & Homes
Deep Learning
Cloud Computing
Guide: how to create a convincing social media report
You’ve been working on your brand’s social media strategy for months and now want to see the results? A good social media report will show you if your efforts have paid off. Our guide reveals how to create one.
08.07.2021
Happy accidents: how serendipity increases product success
Do we enjoy products or services more if we discover them by chance? Researchers at Rutgers University in New Jersey have examined when happy accidents cause consumers to have a positive experience with a product.
07.07.2021
DMEXCO survey 2021: The majority of German companies are not ready for the post-cookie era
Only 17 percent of German marketers already have a solution for the post-cookie era – that’s the finding from a recent survey conducted within the DMEXCO community. International companies are much more prepared: just under 40 percent of those surveyed already have a solution for when cookies are phased out.
07.07.2021
How “bit fit” are you? Get active with these 8 sports gadgets
Digitalization has firmly found its way into sports. Nowadays, every relevant bodily function is recorded and workouts are highly efficient. We’ve picked out the eight most interesting sports gadgets.
05.07.2021
Guide to Recruiting 4.0: Getting the most out of digital recruiting
The coronavirus crisis has dramatically increased the need for digital processes, including in recruiting. Recruiters need new online strategies if they want to be successful. Our guide explains what digital recruiting involves.
01.07.2021
Diversity recruiting: the key to digital transformation?
The more diverse, the more successful – simple winning formula? Read our interview with Claudia Hartwich, Microsoft Germany, to learn how diversity recruiting can help drive your business forward and how you can successfully establish it
30.06.2021
DMEXCO survey: Sustainability and new work have become an accepted part of the digital industry
Sustainability may already be high on the priority list for digital companies, but members of the DMEXCO community also agree that it needs to be taken even more seriously in the future. New working models are being used throughout the digital industry, and the vast majority of respondents are already working remotely. In addition, different companies have different interpretations of the issue of diversity. All this and more is clear from the initial results of a survey conducted in the DMEXCO community in June 2021.
29.06.2021
Has Covid finally made everything remote and digital? Onboarding 4.0
The coronavirus pandemic has forced many teams to work from home. If you want new employees to learn the ropes, you need to know how to effectively train them online. We show you what it takes for digital onboarding to be a success.
28.06.2021
