Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Brand & Brand Safety
E-Commerce
Social
Content
Transformation
Online Advertising
Artificial Intelligence
Data & Analytics
Performance Marketing
New Work
B2B
Leadership
Start-up
Creativity & Design
Influencer
Targeting
Agencies
Corporate
Video & Connected TV
Blockchain & Web3
Philosophy & Ethics
Entrepreneurship
#attitudematters
Mobile
Marketing Automation
Audio and Voice
Sustainability & Green Economy
Customer Experience
VR / AR / XR
Technology
Adserving and Tracking
Dialog Marketing
Product Management
Search & SEO
Personalization
Digital Media & Trading
Business
Future
Compliance & Privacy
Food & Health
Chatbots
Direct Marketing
Publishing
Agile Marketing
CRM / Database
Alliances
Education
Diversity & Inclusion
Sports and Gaming
IoT & Industry 4.0
Public Policy
Ad Networks
Retail Media
Marketplaces
Human Resources
Robotics
Cyber Security
Mobile Payment
Programmatic
OOH
Purpose Driven Marketing
Emerging Markets
Cloud Computing
Smart Products, Cities & Homes
Deep Learning
DMEXCO @home program highlights you shouldn’t miss
Tomorrow is the big day: On September 23, DMEXCO @home will finally open its (virtual) doors! Find out here which program highlights you won't want to miss.
22.09.2020
6 Practical last-minute tips for your visit to DMEXCO @home
The first fully digital DMEXCO will contain lots of exciting new content, functions and innovative features, even if you’re an experienced participant. Our useful tips for the virtual expo days will help make your visit to the DMEXCO @home a complete success.
22.09.2020
![Personalization and product optimization is the profession of AB Tasty.](https://dmexco-lightsails-media.s3.eu-central-1.amazonaws.com/wp-content/uploads/2020/09/21131133/Highlight-Image.png "AB Tasty give the master class \")
Personalization principles for the “new normal”
As a reaction to the COVID-19 pandemic, consumer behavior is changing on a dime, in new and frankly unpredictable ways. As the whole world is forced to rethink their online vs offline habits, their spending power, their personal and professional priorities, buying habits are fluctuating in kind.
For online retailers this means an upending of existing norms. And it means needing to find ways to adapt – fast.
Twitch at DMEXCO @home – and in a short interview with DMEXCO
We’re so excited: Twitch will be enriching DMEXCO @home not just as an exhibitor, but also with a session and two masterclasses. Juan Porcuna, Advertising Marketing Manager at Twitch, joined DMEXCO for a short interview.
21.09.2020
Interview: Marcos Raiser do Ó from Stripe on the future of the Internet economy
“The online economy has still not fully taken off,” says Marcos Raiser do Ó, Head of DACH & CEE at Stripe. In this interview, he explains what needs to be done to achieve a more networked Internet economy in Europe.
Top speakers reveal exclusive details about their sessions
What topic-specific highlights await our participants at this year’s DMEXCO @home and what interesting insights will you be able to take away? Some of our top speakers give you a sneak preview of their sessions.
18.09.2020
Guide: DMEXCO @home for exhibitors: make your expo presence a success
What does DMEXCO @home have in store for you as an exhibitor and how can you optimally use the platform for your purposes? We have rounded up everything you need to know about your expo presence in our guide.
17.09.2020
WeWork at DMEXCO @home: the workplace of tomorrow
WeWork will be enriching this year’s DMEXCO @home as an exhibitor and giving visitors insights into the future world of work. In this interview, the team reveals what presentations WeWork is planning and what the American company specialized in coworking spaces is expecting from the event.
17.09.2020
DMEXCO @home – an interview with Screenforce
Screenforce focuses on research, marketing, and communication in the TV and moving image genres. In this interview, Martin Krapf, GF Screenforce, talks about the company’s “Not all Reach is Equal” advertising impact study and what it is expecting from DMEXCO @home.
17.09.2020
Interview: Dropbox’s presence at DMEXCO @home
The cloud storage provider will be presenting their Dropbox Business solution which allows teams to share, sync and collaborate on files securely. Andy Wilson, Director of Media, gives us more details about the company’s expo presence.
16.09.2020
When it comes to branded content, attitude matters
You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.
Oracle in an interview with DMEXCO
This year’s DMEXCO will see software and hardware manufacturer Oracle participating again. In this interview, Daniel Renggli – Director CX Field Marketing North & Midmarket EMEA – reveals what new features the company will be introducing at DMEXCO @home.
14.09.2020
Participant statements: great expectations for DMEXCO @home
The excitement is growing! In a few days, DMEXCO @home will finally be opening its virtual doors. What is the community expecting from the digital DMEXCO and what is on the participants’ agenda? We have collected a few statements.
14.09.2020
Intriguing master classes at DMEXCO @home
DMEXCO @home is just around the corner – and we’re going to tell you a bit more about some of the innovative conference formats that await you. Here, you can read about the master classes and sessions that WallDecaux, Adform, LoyJoy, Oracle, and Smartly.io have planned. These and all other sessions can also be found in the full version of the Conference Agenda.
pilot CEO Uli Kramer in an interview with DMEXCO
Guided by the motto “From here into the future”, pilot designs communication for brands. In this interview, Uli Kramer, Managing Director of pilot, talks about the company’s exhibition concept at DMEXCO @home.
09.09.2020
Shopware talks about its presence at DMEXCO @home
E-commerce enthusiast Shopware will be exhibiting a fresh SaaS solution at DMEXCO @home – Stefan Zessel, Director of Sales at Shopware, tells us more about it.
08.09.2020
DMEXCO @home for Visitors
Starting on September 14, you’ll be able to log into the DMEXCO @home platform with your visitor ticket. Our free guide shows you what functions and features await you and how to reach your personal expo goals.
08.09.2020
Doing business sustainably: 3 questions to futurologist Eike Wenzel
Doing business more sustainably is one of the main challenges for the digital industry. We asked Eike Wenzel, a renowned German futurologist, some questions regarding this interesting issue.
08.09.2020
3 questions to Dorothee Bär: resilience through digitalization
How can companies in the digital industry show a clear attitude and better prepare for future crises? Dorothee Bär, Minister of State for Digitalization at the German Federal Chancellery, shares her thoughts on these questions.
04.09.2020
