The first fully digital DMEXCO will contain lots of exciting new content, functions and innovative features, even if you’re an experienced participant. Our useful tips for the virtual expo days will help make your visit to the DMEXCO @home a complete success.
As a reaction to the COVID-19 pandemic, consumer behavior is changing on a dime, in new and frankly unpredictable ways. As the whole world is forced to rethink their online vs offline habits, their spending power, their personal and professional priorities, buying habits are fluctuating in kind.
For online retailers this means an upending of existing norms. And it means needing to find ways to adapt – fast.
We’re so excited: Twitch will be enriching DMEXCO @home not just as an exhibitor, but also with a session and two masterclasses. Juan Porcuna, Advertising Marketing Manager at Twitch, joined DMEXCO for a short interview.
“The online economy has still not fully taken off,” says Marcos Raiser do Ó, Head of DACH & CEE at Stripe. In this interview, he explains what needs to be done to achieve a more networked Internet economy in Europe.
What topic-specific highlights await our participants at this year’s DMEXCO @home and what interesting insights will you be able to take away? Some of our top speakers give you a sneak preview of their sessions.
What does DMEXCO @home have in store for you as an exhibitor and how can you optimally use the platform for your purposes? We have rounded up everything you need to know about your expo presence in our guide.
WeWork will be enriching this year’s DMEXCO @home as an exhibitor and giving visitors insights into the future world of work. In this interview, the team reveals what presentations WeWork is planning and what the American company specialized in coworking spaces is expecting from the event.
Screenforce focuses on research, marketing, and communication in the TV and moving image genres. In this interview, Martin Krapf, GF Screenforce, talks about the company’s “Not all Reach is Equal” advertising impact study and what it is expecting from DMEXCO @home.
The cloud storage provider will be presenting their Dropbox Business solution which allows teams to share, sync and collaborate on files securely. Andy Wilson, Director of Media, gives us more details about the company’s expo presence.
This year’s DMEXCO will see software and hardware manufacturer Oracle participating again. In this interview, Daniel Renggli – Director CX Field Marketing North & Midmarket EMEA – reveals what new features the company will be introducing at DMEXCO @home.
The excitement is growing! In a few days, DMEXCO @home will finally be opening its virtual doors. What is the community expecting from the digital DMEXCO and what is on the participants’ agenda? We have collected a few statements.
DMEXCO @home is just around the corner – and we’re going to tell you a bit more about some of the innovative conference formats that await you. Here, you can read about the master classes and sessions that WallDecaux, Adform, LoyJoy, Oracle, and Smartly.io have planned. These and all other sessions can also be found in the full version of the Conference Agenda.
Guided by the motto “From here into the future”, pilot designs communication for brands. In this interview, Uli Kramer, Managing Director of pilot, talks about the company’s exhibition concept at DMEXCO @home.
Starting on September 14, you’ll be able to log into the DMEXCO @home platform with your visitor ticket. Our free guide shows you what functions and features await you and how to reach your personal expo goals.
How can companies in the digital industry show a clear attitude and better prepare for future crises? Dorothee Bär, Minister of State for Digitalization at the German Federal Chancellery, shares her thoughts on these questions.