Stories

Facebook, Instagram, YouTube: the competition among video platforms is heating up
Where is the best place to present your moving images. Spoiler: it depends...
Using future technologies to tap into new business opportunities
Smart Data, AI, AR and IoT are not only disruptive, but also enable new business models.
Branded content: branding without advertising
What can be done to combat consumer advertising fatigue? An interesting option is branded content.
Conference
Conference
11.07.2018
From start-up to brand: SevenVentures CEO Florian Pauthner speaks about the pitch of the year
SevenVentures Pitch Day has become a real institution in the start-up scene. In 2018 the competition will take place for the first time at DMEXCO. We spoke with SevenVentures CEO Florian Pauthner about working with start-ups and past winners.
How Amazon is stirring up the advertising industry
Although Amazon is not native to the advertising market, it brings with it a powerful treasure trove of data.
What Virtual Reality needs for its breakthrough
VR has experienced a boom, but it is still a niche product. A lot needs to be done for the mass market.
Instagram shopping: how to get started
By observing just a few rules, online shops can benefit from selling their products directly from the platform.
Adobe survey reveals the ingredients required to achieve great customer experiences
2018 Digital Trends report indicates impressive customer experiences require impressively designed content.
CA Accelerator: internal start-ups as innovation drivers
How a software industry veteran is inspired by the spirit of modern Silicon Valley.
HoloLens and Magic Leap: what the AR future promises
Microsoft, Apple, Google and others are working on a revolution: Augmented Reality and Spatial Computing