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Compliance & Privacy

These days, digitalization and data protection must go hand in hand. As promising as an approach like data-driven marketing may be, many users have reservations about digital tracking. Calls for more data protection and privacy are some of the hot topics in this context. Compliance is an effective strategy for companies to acknowledge and respond to user concerns. What exactly does compliance mean? Compliance refers to all measures taken by a company to ensure that legal regulations such as the GDPR are adhered to. Not only does this protect private individuals, but the company itself also benefits from the obligation of complying with the law: compliance protects the company from negative headlines and the sanction payments associated with breaking the law. An elaborate se...
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Corporate influencers: new legal situation
Read here about the rules that need to be followed by corporate influencers and the company they’re promoting.
EU Data Act: a new era for the data economy
The planned EU Data Act will kickstart a new era for the European data economy.
Why CDR is so important in the AI era
Using AI is both a blessing and a curse for many companies. We tell you why CDR is a must in this field.
All the facts on the CDR Award 2023
The CDR Award is recognizing outstanding corporate digital responsibility examples in the DACH region again this year.
CDR – a crucial topic in 2023
This article explores what’s behind the term “CDR” and tells you all you need to know about it.
What’s next for the Luca app?
What’s next for the Luca app? We wanted neXenio’s CEO Patrick Hennig to tell us. In this interview, he talks about the app’s future, answers questions about data protection, and explains why the app definitely shouldn’t be deleted.
AI regulation – smart move or real challenge?
Does the development and use of artificial intelligence need a legal framework? Katharina Rieke from the BVDW thinks so. In this interview, she discusses new guidelines and why companies especially should have AI regulation on their radar.
#Settingnewpriorities with DoubleVerify
DoubleVerify pursues a clear mission: to help brands improve the effectiveness of their online advertising. In an interview, Mark Zagorski (CEO) reveals how the company achieves that and what priorities it wants to set for the future.
A new advertising world: a look at the alternatives to third-party cookies
Soon, Google will be following the lead of other browser providers by no longer supporting tracking with third-party cookies. What are the alternatives? Katharina Arntzen from Google provides some first-hand facts on the matter.