Posts under the Topic:

Compliance & Privacy

These days, digitalization and data protection must go hand in hand. As promising as an approach like data-driven marketing may be, many users have reservations about digital tracking. Calls for more data protection and privacy are some of the hot to...
Show more
DMEXCO marketing precap part 3: data trends of 2021
In the medium term, long-established data collection strategies will no longer bring the desired success. Marco Szeidenleder, founder and Managing Partner of Pandata, shows us what data trends to expect in 2021.
How the IoT is challenging data protection
Companies have to utilize the pioneering technologies of the Internet of Things to stay competitive. However, that can quickly become extremely tricky in terms of data protection!
CJEU overturns Privacy Shield agreement: what you need to know
The Court of Justice of the European Union (CJEU) has overturned the Privacy Shield agreement. In this article, we explore the implications this might have for your company and what you now have to put on your to-do list.
Are sustainability and social responsibility feasible in e-commerce?
Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?
Future
Future
14.07.2020
European digital ethics: the key to regaining data sovereignty
Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.
12.03.2020
Single sign-on (SSO) – Sven Bornemann from EnID about netID, SSO and ePrivacy
In the days of ePrivacy and the death of the third-party cookie, the digital economy is turning to log-in tracking methods. SSO via netID promises better data protection and transparency.
Media
Media
14.02.2020
GDPR in newsletter marketing – How to create legal certainty
The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.
Marketing
Marketing
19.08.2019
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
Media
17.12.2018
Marketers demand more quality from Facebook
Users distrust Facebook, advertisers continue to invest. Coca-Cola CMO Michael Willeke explains why.
Marketing
Marketing
06.12.2018
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.