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Corporate marketing refers to a marketing strategy that sells the company as a whole, rather than just one of its products. In particular, this involves creating the company’s corporate identity through its corporate design, corporate communication, and corporate culture. The aim of a corporate identity is to present a homogeneous appearance both internally and externally and convey the company’s philosophy. How to recognize a strong corporate identity If you want to be smart and strategic about how you position your company, then creating a consistent corporate identity is crucial. The first step toward this uniform perception, which underpins the concept as a whole, is to coordinate the company’s design...
An A to Z of corporate digital responsibility
CDR is the key to long-lasting success. Our tips walk you through how to effectively implement it at your company.
Why CDR is so important in the AI era
Using AI is both a blessing and a curse for many companies. We tell you why CDR is a must in this field.
All the facts on the CDR Award 2023
The CDR Award is recognizing outstanding corporate digital responsibility examples in the DACH region again this year.
CDR – a crucial topic in 2023
This article explores what’s behind the term “CDR” and tells you all you need to know about it.
Creating a startup: these 5 steps will have you pitching your idea in no time
Who doesn’t dream of being their own boss one day? But what’s the key to creating a startup, and what steps do you have to take? Read our latest guide to find out more!
Guide: Bringing about diversity and inclusion in the workplace
Diversity and inclusion in the workplace are highly topical issues in boardrooms right now. But what’s it all about? And how can we shape the transformation to a tolerant and appreciative corporate culture? Our guide gives you an overview.
Digital marketing trends of 2022: shortage of skilled professionals a hot topic
We asked, you answered. The results of our DMEXCO trend survey are now in and show that the shortage of skilled professionals is the digital marketing trend topic of 2022. Read on to find out all about it and other trends.
Guide: Finding powerful images for your corporate blog
One image is worth more than a thousand words – but only if you use really good images. Our guide explains how to find stand-out background images, select the right ones, and avoid common pitfalls.
A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
Diversity recruiting: the key to digital transformation?
The more diverse, the more successful – simple winning formula? Read our interview with Claudia Hartwich, Microsoft Germany, to learn how diversity recruiting can help drive your business forward and how you can successfully establish it