Corporate marketing refers to a marketing strategy that sells the company as a whole, rather than just one of its products. In particular, this involves creating the company’s corporate identity through its corporate design, corporate communication, and corporate culture.
The aim of a corporate identity is to present a homogeneous appearance both internally and externally and convey the company’s philosophy.
How to recognize a strong corporate identity
If you want to be smart and strategic about how you position your company, then creating a consistent corporate identity is crucial. The first step toward this uniform perception, which underpins the concept as a whole, is to coordinate the company’s design...