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Corporate

Corporate marketing refers to a marketing strategy that sells the company as a whole, rather than just one of its products. In particular, this involves creating the company’s corporate identity through its corporate design, corporate com...
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Guide: Finding powerful images for your corporate blog
One image is worth more than a thousand words – but only if you use really good images. Our guide explains how to find stand-out background images, select the right ones, and avoid common pitfalls.
A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
Diversity recruiting: the key to digital transformation?
The more diverse, the more successful – simple winning formula? Read our interview with Claudia Hartwich, Microsoft Germany, to learn how diversity recruiting can help drive your business forward and how you can successfully establish it
Digitalization in human resources – still some catching up to do?
The coronavirus pandemic has proven that digitalization in schools hasn’t fully taken off yet. But what does the situation look like in businesses? How much ground is digitalization gaining in human resources? We explore this question.
The rebranding process: the pitfalls to be avoided
Merely saying the phrase “brand relaunch” sends a chill down the spine of most marketers, and not without reason: rebranding demands great finesse. Marco Zingler, COO and partner at the digital agency “denkwerk,” reveals some strategies.
Green guide: your A to Z of sustainable marketing
Sustainability marketing, green marketing, CRM, interviews, tips, and best practices – you’ll find it all in our green guide for your sustainable marketing.
Cause-related marketing: is CRM just a smokescreen for greenwashing?
Cause-related marketing (CRM) is when a company collaborates with an NPO for a good purpose, something that is now criticized by many as a greenwashing guise. Are they right? We get to the bottom of this question.
Guide: OKR method – agile planning and management
What do you do when innovation gets lost during long-winded planning processes? The OKR method is guaranteed to turn things around quickly. Our guide reveals how to use objectives and key results to manage your business.
Corporate venture building (CVB): the new digital business model?
Global challenges like climate change and healthcare require innovative and sustainable ideas to be developed and quickly implemented. Is corporate venture building the business model for achieving that?
Guide: How to avoid “meeting fatigue”
Why do video conferences feel so strenuous? And how can we manage meeting fatigue, which has now become a widespread phenomenon? Our free guide contains practical tips for organizing and moderating virtual meetings.