Posts under the Topic:
Corporate
Corporate marketing refers to a marketing strategy that sells the company as a whole, rather than just one of its products. In particular, this involves creating the company’s corporate identity through its corporate design, corporate communication, and corporate culture.
The aim of a corporate identity is to present a homogeneous appearance both internally and externally and convey the company’s philosophy.
How to recognize a strong corporate identity
If you want to be smart and strategic about how you position your company, then creating a consistent corporate identity is crucial. The first step toward this uniform perception, which underpins the concept as a whole, is to coordinate the company’s design...
DMEXCO 2024 green code: sustainability at the expo and conference
Sustainability is more than just a buzzword for us. We believe that the digital industry must lead by example in the transformation toward a more sustainable world of work and way of life – and we aim to do just that at DMEXCO 2024.
20.08.2024
BeReal: how to market on the trending app
BeReal was one of the most downloaded social media apps in 2022. Is the newcomer also suitable for marketing?
An A to Z of corporate digital responsibility
CDR is the key to long-lasting success. Our tips walk you through how to effectively implement it at your company.
02.04.2023
Why CDR is so important in the AI era
Using AI is both a blessing and a curse for many companies. We tell you why CDR is a must in this field.
16.03.2023
All the facts on the CDR Award 2023
The CDR Award is recognizing outstanding corporate digital responsibility examples in the DACH region again this year.
15.03.2023
CDR – a crucial topic in 2023
This article explores what’s behind the term “CDR” and tells you all you need to know about it.
14.03.2023
Creating a startup: these 5 steps will have you pitching your idea in no time
Who doesn’t dream of being their own boss one day? But what’s the key to creating a startup, and what steps do you have to take? Read our latest guide to find out more!
Guide: Bringing about diversity and inclusion in the workplace
Diversity and inclusion in the workplace are highly topical issues in boardrooms right now. But what’s it all about? And how can we shape the transformation to a tolerant and appreciative corporate culture? Our guide gives you an overview.
27.06.2022
Latest Stories
Digital marketing trends of 2022: shortage of skilled professionals a hot topic
We asked, you answered. The results of our DMEXCO trend survey are now in and show that the shortage of skilled professionals is the digital marketing trend topic of 2022. Read on to find out all about it and other trends.
18.01.2022
Guide: Finding powerful images for your corporate blog
One image is worth more than a thousand words – but only if you use really good images. Our guide explains how to find stand-out background images, select the right ones, and avoid common pitfalls.