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Corporate

Corporate marketing refers to a marketing strategy that sells the company as a whole, rather than just one of its products. In particular, this involves creating the company’s corporate identity through its corporate design, corporate communication, and corporate culture. The aim of a corporate identity is to present a homogeneous appearance both internally and externally and convey the company’s philosophy. How to recognize a strong corporate identity If you want to be smart and strategic about how you position your company, then creating a consistent corporate identity is crucial. The first step toward this uniform perception, which underpins the concept as a whole, is to coordinate the company’s design...
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Guide: Bringing about diversity and inclusion in the workplace
Diversity and inclusion in the workplace are highly topical issues in boardrooms right now. But what’s it all about? And how can we shape the transformation to a tolerant and appreciative corporate culture? Our guide gives you an overview.
Digital marketing trends of 2022: shortage of skilled professionals a hot topic
We asked, you answered. The results of our DMEXCO trend survey are now in and show that the shortage of skilled professionals is the digital marketing trend topic of 2022. Read on to find out all about it and other trends.
Guide: Finding powerful images for your corporate blog
One image is worth more than a thousand words – but only if you use really good images. Our guide explains how to find stand-out background images, select the right ones, and avoid common pitfalls.
A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
Diversity recruiting: the key to digital transformation?
The more diverse, the more successful – simple winning formula? Read our interview with Claudia Hartwich, Microsoft Germany, to learn how diversity recruiting can help drive your business forward and how you can successfully establish it
Digitalization in human resources – still some catching up to do?
The coronavirus pandemic has proven that digitalization in schools hasn’t fully taken off yet. But what does the situation look like in businesses? How much ground is digitalization gaining in human resources? We explore this question.
The rebranding process: the pitfalls to be avoided
Merely saying the phrase “brand relaunch” sends a chill down the spine of most marketers, and not without reason: rebranding demands great finesse. Marco Zingler, COO and partner at the digital agency “denkwerk,” reveals some strategies.
Green guide: your A to Z of sustainable marketing
Sustainability marketing, green marketing, CRM, interviews, tips, and best practices – you’ll find it all in our green guide for your sustainable marketing.
Cause-related marketing: is CRM just a smokescreen for greenwashing?
Cause-related marketing (CRM) is when a company collaborates with an NPO for a good purpose, something that is now criticized by many as a greenwashing guise. Are they right? We get to the bottom of this question.
Guide: OKR method – agile planning and management
What do you do when innovation gets lost during long-winded planning processes? The OKR method is guaranteed to turn things around quickly. Our guide reveals how to use objectives and key results to manage your business.