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Corporate

Corporate marketing refers to a marketing strategy that sells the company as a whole, rather than just one of its products. In particular, this involves creating the company’s corporate identity through its corporate design, corporate com...
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Business Resources
15.04.2021
Guide: OKR method – agile planning and management
What do you do when innovation gets lost during long-winded planning processes? The OKR method is guaranteed to turn things around quickly. Our guide reveals how to use objectives and key results to manage your business.
Corporate venture building (CVB): the new digital business model?
Global challenges like climate change and healthcare require innovative and sustainable ideas to be developed and quickly implemented. Is corporate venture building the business model for achieving that?
Business Resources
05.02.2021
Guide: How to avoid “meeting fatigue”
Why do video conferences feel so strenuous? And how can we manage meeting fatigue, which has now become a widespread phenomenon? Our free guide contains practical tips for organizing and moderating virtual meetings.
Marketing
Marketing
22.10.2020
Why social media should be part of your business development
Social media is becoming increasingly important. Direct communication with existing and prospective customers along with lots of other plus points make it a success factor for business development. Find out more in this article.
Business Resources
31.08.2020
Whitepaper: 7 tips on how to optimize your internal communication
At many companies, internal communication is not given enough attention. However, that is the wrong approach. In our whitepaper, you will learn how to optimize the communication within your company in 7 steps.
Future Business
28.07.2020
Fact sheet: Methodically mastering change – 5 change management models compared
There is no blueprint for change management, but there are a range of different models for it. Here, we provide a comparison of five change management models.
Future
Future
24.07.2020
Corporate venturing: investing in digital expertise pays off
Fresh ideas and innovations from externally sourced bright minds – companies such as Google, Intel, and BMW are taking a corporate venturing approach to harness the expertise of startups in order to optimize digital technologies or tap into new business areas.
Business
Business
10.07.2020
As a digital leader, how can you motivate your employees on a long-lasting basis?
In an era of digital transformation, a new leadership culture is needed. In particular, increasing technologization demands a stronger focus on people in order to inspire and motivate employees. Here, you can find out how to take a motivational approach to employee management.
Resources Business
25.05.2020
Customer centricity and innovation: examples of design thinking
In part 3 of our series, we explore two examples of design thinking from Bosch and Airbnb and show how adaptable and versatile the creative approach can be when it comes to solving various problems faced by companies with different starting points.
Future
Future
22.05.2020
Managing the change process: why the digital transformation demands a clear attitude
In the era of digitalization, transformation should be a constant in the working culture of a company. Anyone who fails to recognize the latest trend will be left behind. To lead the way and keep their company on track, managers need one thing in particular: a clear attitude!