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For a product to be successful on the market, it usually takes much more than just implementing a good idea. From a smart conceptual design to development and marketing and through to sales – a clear strategy is needed to keep on top of all the relevant processes. This is where the product manager comes in. The concept of product management was developed in 1927 by consumer goods manufacturer Procter & Gamble, when it launched a personal care range called “Camay”, which completely failed to achieve its revenue expectations and market share targets. Why did it fail? Internal conflicts, different departments setting different priorities, a silo mentality, and the failure to identify customer needs. Consequently, a product manager was assigned, who took care of ...
Color psychology: strike the right (color) tone in your marketing
More clicks, more sales, more bookings, more profit? All that can be achieved using a simple, yet often underestimated method: color psychology. Read on to learn how to leverage the psychological effect of colors!
How to turn a minimum viable product into a minimum awesome product
You have a brilliant business idea for a new software program or app – but will your customers also see it that way? Before you brave the market with a painstakingly designed product, you can chalk it out as a minimum viable product.
Guide: How to create attractive product descriptions
Good product texts are essential for a successful online store. Our guide explains how to create product descriptions with that "wow" effect.
Lost in translation: how to avoid embarrassing marketing translation errors
You’ve defined your marketing strategy: you want your product to perform successfully abroad. But then, you get lost in translation. Translation errors can often make your entire brand presence fail. We have some tips on how to avoid them.
Happy accidents: how serendipity increases product success
Do we enjoy products or services more if we discover them by chance? Researchers at Rutgers University in New Jersey have examined when happy accidents cause consumers to have a positive experience with a product.
The quiet nerd? 5 product manager qualities to ramp up your success
Good product management requires more than just technical qualifications. Soft skills are also – if not especially – a must for success. Read on to find out which 5 product manager qualities matter the most.
Jobs-to-be-done theory – a great approach for designers
When developing products, the customer should obviously be the focus. However, the value proposition should actually also be taken into account. That is where the jobs-to-be-done theory and a clever change of perspective come in.
Think big! Here’s what you need to know about inclusive design online
If you ask what makes a good website experience, then you will get a huge range of answers because we all see the world differently. So, it pays to think big. We tell you how to successfully incorporate inclusive design into your UX!
Guide: Best practices for customer interviews in product management
Customer needs are at the heart of product development, so customer interviews are an essential part of market research in product management. Our guide describes the critical success factors for customer surveys.
3 tips for software developers to work effectively as a team from home
To be as productive as possible, product teams must work together closely in person – a common theory that questions if software developers can collaborate well when working from home. These 3 tips make remote product development a success!