Posts under the Topic:

Product Management

The quiet nerd? 5 product manager qualities to ramp up your success
Good product management requires more than just technical qualifications. Soft skills are also – if not especially – a must for success. Read on to find out which 5 product manager qualities matter the most.
Jobs-to-be-done theory – a great approach for designers
When developing products, the customer should obviously be the focus. However, the value proposition should actually also be taken into account. That is where the jobs-to-be-done theory and a clever change of perspective come in.
Think big! Here’s what you need to know about inclusive design online
If you ask what makes a good website experience, then you will get a huge range of answers because we all see the world differently. So, it pays to think big. We tell you how to successfully incorporate inclusive design into your UX!
Guide: Best practices for customer interviews in product management
Customer needs are at the heart of product development, so customer interviews are an essential part of market research in product management. Our guide describes the critical success factors for customer surveys.
3 tips for software developers to work effectively as a team from home
To be as productive as possible, product teams must work together closely in person – a common theory that questions if software developers can collaborate well when working from home. These 3 tips make remote product development a success!
Networked production: CDOs needed as digital strategists and networkers
Embarking on the journey toward networked production enables companies to make their production processes much more efficient and flexible. When merging machines, systems, and humans together, CDOs have an important part to play.
Efficient processes and reduced costs by using digital twins
Is everything running smoothly or would it be worth optimizing something? Product managers and process owners ask themselves these and similar questions on a daily basis. A digital twin can provide the right answers. This story reveals how it works.
Infographic: 5 measures for extending the product lifecycle
If you want to establish your product in the highly competitive digital market, you need to be able to forecast the product lifecycle and pull the right levers at the right time in order to control it.
Guide: on the path to success with mobile app marketing
In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.
Idea management: how to correctly prioritize your ideas
Good ideas can be incredibly lucrative, but only if they are a sound fit for the situation in question. Here, you will discover how to filter out promising solutions from your pool of creative thoughts and thus effectively save on resources.