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Why personas are a product marketing must-have
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.
Shopping in a collective – Social commerce is evolving into social group buying
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.