Posts under the Topic:

Product management

Marketing
Marketing
04.03.2020
5 tips to successfully implement the design-thinking process
In Part 2 of our series on design thinking, you will learn the prerequisites that must be met to implement a design-thinking process in product development and sales – to unlock its full potential.
Agile project management: A comparison of 5 practical tools and apps
It took just a few years for agile project management to establish itself as a standard in software development. Here you will find out which five software tools and apps ideally map and support the processes involved in agile project management.
Marketing
Marketing
06.02.2020
Design thinking: Merely a buzzword these days, or still an innovative creative approach?
In part 1 of our three-part series on design thinking, we invite you to take stock: How is design thinking doing? Is it still THE innovative approach to brainstorming or has it already had its day?
Business
Business
23.01.2020
Recognizing and capitalizing on potential: Agile processes in product development
Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.
Marketing
Marketing
14.01.2020
Why personas are a product marketing must-have
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.
Business
Business
23.12.2019
Shopping in a collective – Social commerce is evolving into social group buying
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
Media
Media
28.02.2019
Benefits promote usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.
Business
Business
08.02.2019
6 to dos: how retailers reduce their returns rate
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.
Marketing
Marketing
09.08.2018
Social media automation that doesn’t bug you
Machines are better suited for some tasks than people — with one big exception.