Our first recap of DMEXCO @home 2021 covered some of the highlights of the digital expo but it goes without saying that those were just a small selection of them. Even more inspiring talks, exciting discussions, and masterclasses await you in part two of our DMEXCO highlights.
Companies often shy away from investing in adequate marketing control. Maren Seitz, Head of DACH at Analytic Partners, explains to us why measuring marketing efficiency should be an integral part of every strategy.
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
Recent studies show that women prosper in their roles – especially in times of crisis. Yet they are underrepresented at management levels. Why is that? We asked Izabela Ianelli from Endemol Shine Brasil and journalist Lori Lizarraga - both members of the WOW Dinner.
Loyal customers benefit brands in many ways: not only are they keen, frequent buyers, but they also incidentally act as promotional ambassadors and product advocates. But how can you generate brand loyalty? Download our guide to learn more!
More and more companies are relying on digital marketing to advertise their products. Video advertising, social advertising, and search engine marketing are also some of the disciplines that are benefiting strongly around the world. Globally, digital advertising is expected to grow by 20 percent in 2021, and nationally the digital display advertising market is expected to grow by as much as 23 percent. At DMEXCO @home on September 7 and 8, 240 partners and sponsors, around 20,600 participants and more than 600 speakers shared their thoughts on the newest trends and developments. The next event on the DMEXCO platform is already taking place in October.