DMEXCO reinforces its position as the leading event for the digital industry: on September 20 & 21, more than 800 international speakers came together here to embrace the motto “Empowering Digital Creativity” and define new directions for the industry’s trending topics, including AI and retail media. Around 40,000 international trade visitors and over 650 exhibiting companies and partners from across the world filled the halls over two days to conclude successful business deals, proving that DMEXCO really is Europe’s digital hotspot. 2024’s installment of the event will take place on September 18 and 19.
Every exhibition hall, every booth, every session, and every audience on day 1 of DMEXCO 2023 demonstrated that our industry is bursting with innovative power and tackling these challenging times by focusing on business interaction and networking.
DMEXCO visitors can look forward to more than 700 international speakers delivering some 400 sessions and 150 masterclasses across 13 stages, filling a program of over 200 hours. DMEXCO’s wide-ranging conference content will serve up plenty of highlights covering all industry-relevant topics and interests. Allow us to give you a small taste of what’s to come.
What is the current and future role of advertising as seen by the business world and society? Should it “merely” sell, encourage people to consume more sustainably, or even convince them to consume less? Commissioned by DMEXCO, market research company Civey asked more than 5,000 consumers and almost 300 marketers for their opinion in July and August, revealing that both parties are on the same page about the general role of advertising. They believe that it should continue to inform buyers about products and prices, but provide more details about the sustainability of the advertised brands and services in the future.