Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
Sustainable human resource management equals business success
Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.
Five exceptional Black Friday campaigns
Black Friday and Cyber Monday are two days that are undoubtedly in every marketer’s calendar as retailers all over the world outdo each other with bargains and insane offers. Read on for our pick of the best Black Friday strategies
Sustainable Development Goals: How companies can operate sustainably
The United Nations has formulated 17 Sustainable Development Goals (SDGs) as a call to action to tackle the climate crisis. Read on to find out how companies can use the SDGs to play important roles in creating a sustainable world.
Not just a trend: why more and more influencers are promoting sustainability
More and more influencers are wanting to take a stand. Content creators and their followers have been sensitized to sustainability issues for some time now, and this awareness is growing by the day. Although the war in Ukraine and other global crises are currently dominating the headlines ahead of climate change and its effects, the issue of sustainability is one that concerns and stirs up emotions in us all. Time is running out: heat waves, droughts, forest fires, water shortages, and the extinction of entire species are just some of the most devastating effects of climate change manifesting themselves with increasing frequency and force, and Germany isn’t being spared either. Nor is the economy, which is facing greater pressure to act.
Black Friday marketing in 2022: 5 tips for your social commerce strategy
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!
Advertising & sustainability: how ecofriendly is the industry in reality?
Green marketing has been trending for the past few years. Brands and companies are presenting themselves as sustainable and eco-conscious. But does their marketing live up to that, and how can companies advertise in a greener way?
Sustainable consumption: exploring the second-hand market and sharing economy
Two commercial models have caught on in recent years: the sharing economy and second-hand market combine sustainability with profits, thus serving as perfect examples of modern business.
Green technology: how waste management innovations are boosting sustainability
Who would have thought that trash cans would be smart one day? Well, it’s happening. Digitalization and AI have also found their way into the waste industry, with green technology helping companies be more sustainable.
Green hosting – how to make your company website more ecofriendly
Web hosting has been criticized for its high energy consumption. The industry is responding with sustainable green hosting options. We explore how green hosting works and how your company can use it.