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Digital marketing trends of 2022: shortage of skilled professionals a hot topic
We asked, you answered. The results of our DMEXCO trend survey are now in and show that the shortage of skilled professionals is the digital marketing trend topic of 2022. Read on to find out all about it and other trends.
Influencer commerce – THE new method for monetizing your sales funnel
Influencer commerce is one of the megatrends of the year. But what’s it all about and how can brands use the method effectively? Our free checklist gives you an overview. Download our practical input and get started now.
DMEXCO Trend Survey: the shortage of skilled professionals is the hot topic for 2022
Diversity, sustainability, and data strategy: these topics dominate the public debate on digital marketing. But in practice, one particular issue concerns marketers and communications experts for 2022: the shortage of skilled professionals. This finding has emerged from a representative online survey conducted by Civey on behalf of DMEXCO. Next, in second to fourth place, are finding new revenue streams, New Work, and logistics problems.
IoT trends: what we can expect in 2022
The Internet of Things has long ceased to be hot-off-the-press news. Ericsson predicts there will be 29 billion IoT devices worldwide in 2022. We have summarized the most important drivers.
Instagram’s 2022 Predictive Trend Report: What drives Gen Z
TikTok is giving Instagram stiff competition, and is taking Generation Z by storm. The report on future changes to Instagram should especially convince the platform’s young, opinionated users.
B2B influencer marketing: eight fascinating personalities for your business
Influencer marketing has long been reserved for B2C, but now more and more companies are recognizing the potential of collaborating with influencers for B2B. We took a look at eight personalities from the field of B2B influencer marketing.
Boosting cooperation between sales and marketing with closed loop reporting
A close collaboration between the sales and marketing teams is essential if a company is to be successful. Closed loop reporting can strengthen this relationship and optimize processes on both sides. Our guide shows what this involves.
CMS request for proposal: how an RFP template can smooth the way
If your company is planning to relaunch its website, it will usually also need to find a suitable content management system. But what exactly does “suitable” mean?
Checklist: Greenwashing – how green should your marketing be?
Green marketing is right on trend, but the line between successful advertising messages and greenwashing can sometimes become blurred. What must marketers keep in mind, and what should they do if they are unsure? Our brand-new checklist will fill you in.
The metaverse – future reality?
The metaverse is how many tech corporations envision the future. But what is that actually supposed to be? Our story takes a look at how Mark Zuckerberg and others intend to create a new reality.
The Nobel Peace Prize: A huge honor for the courageous journalist Maria Ressa
Renowned Filipina journalist Maria Ressa was awarded the Nobel Peace Prize on December 10 in recognition of her brave and unrelenting fight for press freedom. We were extremely fortunate to have the opportunity to meet Maria Ressa at DMEXCO 2020, when she sat down for a Fireside Chat.
Which women’s network is the right one for you?
Women's networks are on the rise, as more and more businesswomen and female founders are choosing to connect with each other. But which women's network is the right one for you? Read our free guide to find out more.
Augmented reality: the better reality thanks to clever apps
Most people are familiar with the concept of virtual reality. However, very few know much about augmented reality – or AR for short – which is driven by a principle that seems to be quickly outrunning VR.
What can women’s networks offer today?
Business women’s networks are booming, with everyone talking about them – as evidenced by hashtags like #femalepower and #femalebusiness on social media. We asked four successful women about the advantages of women’s networks.
Guide: Essential coding skills for marketers
Technical processes and coding are increasingly becoming part of our everyday digital world, so it's high time for you to learn a few coding skills. Our checklist tells you how and explains which ones will benefit marketers in particular.
Target group analysis: How to avoid target group conflicts on your website
Can you reach several target groups with just one website? We give tips on target group analysis, and we talk to Jasmin Fayad and Alexander Ginter from ui/deation and Paul Zentner from schoene neue kinder GmbH about target group conflicts.
Commerce media – the key to success for digital advertising
Commerce media promises to take digital advertising to a whole new level, but what does the term actually mean? We asked Corinna Hohenleitner from Criteo. Read on to find out her views on the potential offered by commerce media.
Color psychology: strike the right (color) tone in your marketing
More clicks, more sales, more bookings, more profit? All that can be achieved using a simple, yet often underestimated method: color psychology. Read on to learn how to leverage the psychological effect of colors!
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