Stories

Personalization principles for the “new normal”
As a reaction to the COVID-19 pandemic, consumer behavior is changing on a dime, in new and frankly unpredictable ways. As the whole world is forced to rethink their online vs offline habits, their spending power, their personal and professional priorities, buying habits are fluctuating in kind. For online retailers this means an upending of existing norms. And it means needing to find ways to adapt – fast.
Expo
Expo
21.09.2020
Twitch at DMEXCO @home – and in a short interview with DMEXCO
We’re so excited: Twitch will be enriching DMEXCO @home not just as an exhibitor, but also with a session and two masterclasses. Juan Porcuna, Advertising Marketing Manager at Twitch, joined DMEXCO for a short interview.
Interview: Marcos Raiser do Ó from Stripe on the future of the Internet economy
“The online economy has still not fully taken off,” says Marcos Raiser do Ó, Head of DACH & CEE at Stripe. In this interview, he explains what needs to be done to achieve a more networked Internet economy in Europe.
Expo
Expo
18.09.2020
Top speakers reveal exclusive details about their sessions
What topic-specific highlights await our participants at this year’s DMEXCO @home and what interesting insights will you be able to take away? Some of our top speakers give you a sneak preview of their sessions.
Expo Resources
17.09.2020
Guide: DMEXCO @home for exhibitors: make your expo presence a success
What does DMEXCO @home have in store for you as an exhibitor and how can you optimally use the platform for your purposes? We have rounded up everything you need to know about your expo presence in our guide.
Expo
Expo
17.09.2020
WeWork at DMEXCO @home: the workplace of tomorrow
WeWork will be enriching this year’s DMEXCO @home as an exhibitor and giving visitors insights into the future world of work. In this interview, the team reveals what presentations WeWork is planning and what the American company specialized in coworking spaces is expecting from the event.
Expo
Expo
17.09.2020
DMEXCO @home – an interview with Screenforce
Screenforce focuses on research, marketing, and communication in the TV and moving image genres. In this interview, Martin Krapf, GF Screenforce, talks about the company’s “Not all Reach is Equal” advertising impact study and what it is expecting from DMEXCO @home.
Expo
Expo
16.09.2020
Interview: Dropbox’s presence at DMEXCO @home
The cloud storage provider will be presenting their Dropbox Business solution which allows teams to share, sync and collaborate on files securely. Andy Wilson, Director of Media, gives us more details about the company’s expo presence.
Marketing
Marketing
16.09.2020
When it comes to branded content, attitude matters
You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.
Expo
Expo
14.09.2020
Oracle in an interview with DMEXCO
This year’s DMEXCO will see software and hardware manufacturer Oracle participating again. In this interview, Daniel Renggli – Director CX Field Marketing North & Midmarket EMEA – reveals what new features the company will be introducing at DMEXCO @home.