Different products, different target groups, different customer support – e-commerce platforms are a key management tool in the day-to-day business of online retailers. Read here which multi-store systems pay off and why.
Returns play a massive part in the fashion trade, but are bad for the environment and expensive for businesses. Zara has made a bold move and is now charging return fees. The industry is responding with innovative solutions.
As the global adoption of cryptocurrency takes huge strides forward, cybermoney is attracting increasing interest and also offers enormous potential for e-commerce. Read on to find out what online retailers need to know about it.
The fashion industry is at a crossroads. On the one hand, Zalando recently took a stand for more sustainability and second-hand with its Zircle app; but on the other, the concept of ultra-fast fashion is gaining momentum.
“The imbalance is obvious, and we aim to counteract it. ..." The German Association for the Digital Economy had adopted its action plan to iron out that discrepancy in 2018. Four years later, we want to take a look back: What’s happened?
Streaming platform Twitch continues to gain users thanks to its community building. We took a closer look at how Twitch operates, who uses it, and how marketers can ensure that their content reaches their target groups.
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
Non-fungible tokens (NFTs), crypto communities, blockchain, and the metaverse. The inaugural “w3.vision” event at DMEXCO on September 21 and 22 in Cologne will take a deep dive into these important future topics. This exclusive “event within an event” is being organized by DMEXCO in collaboration with w3.fund. A dedicated experience, networking, and conference area at Europe’s leading digital marketing & tech event in Cologne will bring together top Web3 experts with the industry’s biggest brands.
More and more customers are expecting diversity from companies. Diversity marketing therefore offers enormous potential for brands – as long as the campaigns are credible. Our story explores how that can be achieved.
Diversity and inclusion in the workplace are highly topical issues in boardrooms right now. But what’s it all about? And how can we shape the transformation to a tolerant and appreciative corporate culture? Our guide gives you an overview.
Nicolas Finet, founder of agency matchmaking platform Sortlist, home to 32,000 agencies, talks about the future of work. His vision: hyperspecialisation is powering huge productivity gains. But these gains can only effectively be harnessed and turned into growth by systematising outsourcing in your organisation’s day-to-day.
Are subscribers to streaming services more likely to accept ads as part of the deal if that means their subscription costs less? A recent representative online survey of 2,500 users of online video platforms conducted by Civey on behalf of DMEXCO produced three key findings: according to 66% of Germans, the answer to the above question is a firm “no”; respondents are also less willing than before to pay more in the future for an ad-free service; and Amazon Prime, Netflix, and Disney+ are currently the most popular streaming services in Germany. The topic will also be discussed live at the DMEXCO conference in Cologne on September 21 and 22.