Online retailers operating throughout the EU should be aware of the new rules that will take effect starting in July when the VAT e-commerce package comes into force. Read on to learn what these companies should be prepared for this summer.
Will traditional billboard advertising soon be a thing of the past? Programmatic out of home is still relatively new, but many are hailing it as the next big thing in outdoor advertising. Is this optimism well placed? We found out.
Soon, Google will be following the lead of other browser providers by no longer supporting tracking with third-party cookies. What are the alternatives? Katharina Arntzen from Google provides some first-hand facts on the matter.
What do you do when innovation gets lost during long-winded planning processes? The OKR method is guaranteed to turn things around quickly. Our guide reveals how to use objectives and key results to manage your business.
How will digitalization transform cities? Until now, smart cities would have been the answer given by many experts to this question, but a new concept has now emerged: responsive cities, in other words cities where the residents rule.
If you ask what makes a good website experience, then you will get a huge range of answers because we all see the world differently. So, it pays to think big. We tell you how to successfully incorporate inclusive design into your UX!
100 million dollars every day! That is the level that experts at Juniper Research expect losses caused by online advertising fraud to reach by 2023. We reveal the best ways to protect yourself against ad fraud.
Mobile shopping on smartphones, tablets, and other mobile devices is also becoming increasingly popular among your target group. If you want to give your brand a boost, here are 5 tips to be successful in mobile commerce.
Niklas Hartmann, Managing Director at ReachOn GmbH, explains how brands can use Instagram to expand their reach. The social media expert demonstrates how effective a combination of hashtags, collaborations and articles can be.
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.