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DMEXCO Party: Love and Engtanz in Wolkenburg
The official party on the first evening takes as its motto “DMEXCO meets I LOVE ENGTANZ”.
Customer centricity: Data ownership as central basis
To put the customer back at the center of attention, companies have to invest in their own data.
Mobile data – and its added value for marketing
Data generated by smartphones enable new marketing strategies. Daniel Rieber (MMA) explains how.
Agile methods: The truth lies on the pitch!
In a dynamic business world, rigid hierarchies can be an obstacle. Agile methods show alternatives.
Travel to DMEXCO 2018 with Lufthansa FlyingLab
Exciting topics, fascinating speakers and networking at an altitude of over 30,000 feet.
Short spurt on the way to #DMEXCO18
Before Cologne trade fair opens its doors for the Expo and Conference in a few days’ time, we are stepping on the gas once again!
AI in marketing: From the user to the personality
We are permanently online and leaving a digital footprint. How digital marketing benefits from data.
“Technology trends are fast and unstoppable”
Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.
Retail’s best concepts
As CEO of Saferock, Shah Karim advises retailers worldwide. Read about his favorite strategies here.
What makes a successful digital leader
It is not just about technology and software, but above all about a new kind of management.
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.
The Art of Digital Advertising
Why the industry is well underway, and how esthetics and courage help braving it.
Voice SEO: How voice assistants are changing marketing
Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
DMEXCO podcast: A treat for your ears!
Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.
Tokenizing your Body: Why the GenZ sells its data
The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.
How Deutsche Telekom uses blockchain
Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.
WhatsApp: The giant is opening up to businesses
Finally, companies get official tools for the messenger. A look at the current and upcoming features.
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