75 percent of marketers showed marked signs of burnout in the last six months according to Asana CMO, Dave King. And this is a rising tendency. These two options will help you protect yourself from burnout.
With the very foundations of a brand designed to ensure consumer protection and signify reliability and quality, will brandless organisations ever have the power to change the concept of brand-building altogether?
The goal of location marketing services is for internet users to find company data in an optimal format in local searches on Google and other websites. You can boost your reputation using smart databases.
A recent European Court of Justice ruling and a technical change in the browser world have dealt a severe blow to the advertising industry - and probably also made it clear to the latter that alternatives must be sought.
"Trust in You." This year's DMEXCO took place on 12 and 13 September in Cologne under this slogan. International decision-makers from digital business, marketing and innovation came together at Koelnmesse to discuss the central role of trust between companies and users.
Podcasts have made a much-publicized comeback in recent months. The media format just plodded along and was considered a niche format for many years. This has now changed. Podcasts have therefore also aroused the interest of marketers and advertisers. And quite rightly so.
The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.