Stories

Google Assistant in the fast lane with new features
The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.
Experiential commerce: experience before price
Price has long been the most important differentiator in retail, but that is changing.
Resources
Resources
23.03.2019
From push to pull and on the customer’s radar
Inbound marketing as a path to success. And why sales and marketing are a winning combination.
SAP’s Martin Wezowski: with punk rock and respect for customers
In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.
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Resources
19.03.2019
Free e-book download: Topic focus Mobile in Digital Business
13 articles on Business, Media, Marketing and Technology for free download
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Resources
15.03.2019
How to enter new markets successfully
Tapping new sales markets is a challenge for business development and marketing.
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
Marketing & Media
11.03.2019
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
Individual pricing by purchasing power and social behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.