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The boomer generation as a target group – wasted potential?
Boomers are more trend-conscious, wealthier, and tech-savvier than they’re given credit for – and it doesn’t stop there. Read on to learn what matters to the boomer generation and why it can pay off for brands to embrace this target group.
10.03.2021
Governing on Twitter and others: social media as a political communication form
More and more politicians are communicating via social media channels. What opportunities and risks does that mean for political communication? We present a few examples!
05.03.2021
10 useful business intelligence tools for your company
For fresh insights and better decisions: modern business intelligence tools help you unlock your company’s data trove. Deciding which BI tool is right for you depends on your specific requirements.
04.03.2021
5 hot business intelligence trends that should be on your radar
The BI field is moving at a fast pace and determining how companies will work with data in the future. In our story, we present 5 key business development trends that pave the way for even better decision-making.
01.03.2021
Buyer persona vs. target group: what’s the difference?
If you want to emotionally engage with your customers and convince them of your products and services, you need to really know and understand their needs. But what exactly is the difference between a target group and buyer persona?
26.02.2021
Digitalization of the construction industry: BIM and tech leading the way
From a digital standpoint, the German construction sector is trailing behind other industries, despite the fact that it could benefit greatly from digitalization. Building information modeling and other technologies could turn that around.
25.02.2021
The climate is overheating – time for green data centers!
Data centers are the world’s fastest-growing energy consumers. Are the digital economy and climate goals compatible? Stefan Mink from IONOS should know. We ask him: How much progress have we made in developing green data centers?
24.02.2021
Corporate venture building (CVB): the new digital business model?
Global challenges like climate change and healthcare require innovative and sustainable ideas to be developed and quickly implemented. Is corporate venture building the business model for achieving that?
19.02.2021
Cognitive marketing: boost your B2B marketing
Emotions play a key role not only in B2C sales, but in B2B sales as well. Read on to find out how you can benefit from this state of affairs using clever cognitive marketing.
18.02.2021
Toolkit: 18 Instagram tools to make your brand take off!
Do you want more followers on your brand’s Instagram page? Then there are apps that can really help you. In our toolkit, we reveal which Instagram tools are especially useful.
17.02.2021
The 3 most powerful motivational TED Talks
Is your mood at rock bottom or frustration eating you up? These three TED Talks let you in on how to get back your motivation and positivity and turn even setbacks and crises into something good. Let’s get started!
15.02.2021
Image SEO checklist: image optimization to boost your website’s ranking
Every website needs visual elements. Image files therefore also play a central role in search engine optimization. But image SEO isn’t just about image optimization, it also includes on-picture, on-page, and off-page factors.
11.02.2021
Female Founder Initiative – for more women in the tech industry
Tech startups are spreading like wildfire, but if you look closer, one thing stands out: it’s mainly men who are igniting the flame. The Female Founder Initiative wants to change that.
10.02.2021
10 ways to effectively invest your paid media budget in B2B
After many companies cut their paid media budgets last year due to the pandemic, the B2B sector is now being increasingly invested in again. Our story reveals how to fully leverage your paid media budget!
08.02.2021
Guide: How to avoid “meeting fatigue”
Why do video conferences feel so strenuous? And how can we manage meeting fatigue, which has now become a widespread phenomenon? Our free guide contains practical tips for organizing and moderating virtual meetings.
05.02.2021
CES 2021: 6 relevant marketing trends unveiled by the virtual tech show
The Consumer Electronic Show (CES) not only marks the start of the tech year, but is also regarded as a major trendsetter for marketers around the globe. You definitely won’t want to lose track of these 6 marketing trends seen at CES 2021.
04.02.2021
Calling all sales reps: these 7 communication models should be on your radar!
People who work in sales know that communication is more than just exchanging information. You also have to read between the lines to really understand the other person. These seven communication models will help you do that!
01.02.2021
Digital commerce trends of 2021: these changes are emerging
While 2020 hit in-store retail hard, e-commerce saw a massive boost as a result of the coronavirus pandemic. Here, we take a look at the key digital commerce trends that should be on marketers’ radars now.
28.01.2021
What’s next for LinkedIn? Spam pesterer or business network?
Who hasn’t received an intrusive offer promising the ultimate solution on LinkedIn? And then there’s the growing number of fake profiles. Why is all this happening on a business platform, and where is LinkedIn heading?
27.01.2021
