Stories

Business
Business
22.11.2019
Black Friday & Cyber Monday 2019: what you need to know
On 29 November 2019, Black Friday will once again take over the market. Retailers will be enticing customers with attractive discounts.
Business
Business
18.11.2019
How to avoid burnout in the creative process
75 percent of marketers showed marked signs of burnout in the last six months according to Asana CMO, Dave King. And this is a rising tendency. These two options will help you protect yourself from burnout.
Business
Business
13.11.2019
Charting the rise of the ‘brandless’ brand
With the very foundations of a brand designed to ensure consumer protection and signify reliability and quality, will brandless organisations ever have the power to change the concept of brand-building altogether?
Business
Business
12.11.2019
Using Customer Intelligence to get the most out of customer data
Bicycle producer Rose Bikes has been observing how customers shop for the past 112 years. Sebastian Bomm, Director UX & CI, on a unique approach.
Business
Business
08.11.2019
Data to me! – how brands can emancipate themselves
Brands today can no longer afford to manage their valuable customer data externally.
Marketing
Marketing
07.11.2019
Optimizing local company data on Google and other search engines
The goal of location marketing services is for internet users to find company data in an optimal format in local searches on Google and other websites. You can boost your reputation using smart databases.
Technology
05.11.2019
The end of the cookie world as we know it
A recent European Court of Justice ruling and a technical change in the browser world have dealt a severe blow to the advertising industry - and probably also made it clear to the latter that alternatives must be sought.
Expo
Expo
31.10.2019
All the facts, figures & pictures of DMEXCO19 in Cologne
"Trust in You." This year's DMEXCO took place on 12 and 13 September in Cologne under this slogan. International decision-makers from digital business, marketing and innovation came together at Koelnmesse to discuss the central role of trust between companies and users.
Resources
Resources
30.10.2019
How to achieve successful advertising in podcasts
Podcasts have made a much-publicized comeback in recent months. The media format just plodded along and was considered a niche format for many years. This has now changed. Podcasts have therefore also aroused the interest of marketers and advertisers. And quite rightly so.
Technology
Technology
28.10.2019
Automation technology: how companies can harmonize marketing and sales
The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.